Minnesota Business Magazine ShuttersMinnesota Business magazine announced that its November/December edition will be its final issue before ceasing operations. According to a reported statement by executive editor Megan Effertz in Minneapolis/St. Paul Business Journal, the publication’s nine staffers will be reassigned within Tiger Oak Media Inc.—the Minneapolis, Minn.- and Seattle, Wash.-based owner of Minnesota Business—which is the parent company of several other business, bridal, lifestyle, and meeting and events titles including Minnesota Bride and Minnesota Meetings + Events. The brand’s website will shut down at the end of the year.Effertz also stated that while the magazine is preparing to shutter, there is still the chance that the brand might be purchased and she hopes that it can continue running. “We’ve had a great year, with many inspiring stories, new readers both online and off, and back-to-back sold out events,” she said in the Business Journal report. “We’re still hoping maybe someone steps up.”Representatives from Minnesota Business magazine did not responded to a request for comment at the time of publication. Nature’s Eye Media Absorbs The Journey MagazineThe Journey Magazine, an Eastern Texas regional life and culture publication, and Nature’s Eye Media, a branch of the realty and media company Nature’s Eye, are merging teams beginning with the magazine’s October 2018 issue to create a new nature-based lifestyle publication. Nature’s Eye, which consists of several brands including habitat consulting and wildlife management company Nature’s Eye Consulting, and a real estate holding company for a division of Mossy Oak Properties of Texas, says that the merger with The Journey Magazine is a way for the company to expand its media branch. The magazine, which was founded in 2005 by Kim Ogden in Lufkin, Texas, was established as a lifestyle publication aimed at telling life experiences of locals, and had been individually owned and operated by Ogden since then. Nature’s Eye’s media team and the editorial staff at The Journey Magazine had been working together over the past 17 months to cover stories from Eastern Texas within the magazine’s monthly issues, but starting this month, the staffs will officially combine and will be based out of Nature’s Eye’s corporate headquarters in Lufkin. “Through this new venture, our vision is to bring our stories to an even broader audience, and to bring even more of the world to these pages,” said a spokesperson from Nature’s Eye in a statement. “We’re not only excited to share a nature based lifestyle magazine with you, but to also offer media services.”From the job board…The Miami New Times is looking for a full-time news editor to lead its reporting team and write both short and long form narrative stories. As the number two position in the newsroom, the ideal candidate will possess an instinctual knack for daily digital journalism, along with the ability to write and edit quickly while maintaining high standards. Experience in the Miami area and Spanish language skills are a plus.See this and other current job openings at careers.foliomag.com.Fast Company Reboots With New Logo and a New LookFast Company’s new logo.Fast Company unveiled its new logo as well as announced a plan for a “reinvigorated” design and “livelier” new content and stories starting with its November issue. The magazine’s editor-in-chief, Stephanie Mehta, shared in a post that the redesign is “aimed at making our print, online, and live journalism even more accessible and indispensable to you, our valued readers,” as well as offering a more “human-centered design ethos.” The new logo, which was designed by Portuguese type and graphic designer Rui Abreu, plays on the original 1995 stylistic design with a smaller font-size letter ‘A’ and ‘O,’ however Mehta explains that Abreu’s logo features a contrast between thicker and thinner lines that allows “for a more updated feel.” Mehta said that creative director Mike Schnaidt’s goal for the reboot was to incorporate “a broader, bolder color palette, elegant new typefaces, and a welcoming vibe,” as well as focus on the trend that tech-based companies are taking in “embracing a friendly aesthetic over a futuristic one.” Schnaidt’s design also reflects some of the brand’s most engaged with franchises including the Most Creative People in Business list and the Secrets of the Most Productive People, which influenced the mission to establish a humanistic ethos.“Just look at Casper, Airbnb, and Dropbox, to name a few,” Schnaidt said in the post. “Their branding is empathetic, and it doesn’t aim to flaunt the complex technology on the back end of their products.”The reboot will also feature an expanded “Recommender” section that highlights readers’ favorite places, objects, travel tips, and work hacks. “What hasn’t changed?” Mehta posed. “Our passion for and commitment to telling insightful and richly reported business stories that you won’t read anywhere else.”
WILMINGTON, MA — Here are several opportunities to catch live music in Wilmington this week:Larry GilbertTuesday, December 18, 6pmThursday, December 20, 6pmRocco’s Restaurant & Bar193 Main Street, WilmingtonPianist Ricky LauriaThursday, December 20, 8pmTremezzo2 Lowell Street, WilmingtonKaraoke with Winnell EntertainmentFriday, December 21, 8pmPacific Grove211 Lowell Street, WilmingtonNOTE: Know of any other musical performances happening in town this week or in the coming weeks? Let me know at email@example.com.Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email firstname.lastname@example.org.Thank You To Our Sponsor:Share this:TwitterFacebookLike this:Like Loading… RelatedLIVE MUSIC in Wilmington (Week of May 27, 2018)In “Business”LIVE MUSIC in Wilmington (Week of March 25, 2018)In “Business”LIVE MUSIC in Wilmington (Week of December 24, 2017)In “Community”
Rescuers sit in a boat on Lake Victoria on 22 September, 2018, during searches for victims a day after the ferry MV Nyerere capsized. Photo: AFPTanzania declared the whole nation was in mourning Sunday as the first dozen bodies were buried from a devastating ferry capsize on Lake Victoria that left people 224 dead.Prime Minister Kassim Majaliwa led “national funerals” on the island of Ukara, where the MV Nyerere had been coming in to dock on Thursday.He spoke of “great mourning by the whole nation” as the first coffins were placed in individual graves, many of the victims unidentified.The remainder of the dead were to be lain to rest later or taken away by families wishing for privates funerals.The prime minister said a memorial would be built on Ukara.Hopes had faded of finding any more survivors three days after the disaster, even after rescuers pulled out an engineer on Saturday who had holed up in an air pocket in the upturned vessel.But Majaliwa said divers would continue the grim search in the waters around the boat. The ferry would also be refloated.He updated the death toll to 126 women, 71 men, 17 girls and 10 boys. Just 41 people survived.- ‘Overloading’ blamed for tragedy -Transport Minister Isack Kamwelwe said 265 people had been on board the ferry, which had an official capacity of 100 or 101 passengers.The prime minister said initial investigations suggested overloading was one of the causes of the accident.”We have already arrested all those people in charge of operating and supervising the MV Nyerere. Questioning has begun,” he said.A broader commission of inquiry into the disaster would also be set up, Majaliwa added.One survivor was an engineer who shut himself into a “special room” with enough air for him to stay alive until he was found, said local lawmaker Joseph Mkundi.Transport minister Kamwelwe said on Saturday that 172 of the bodies had been identified by relatives.State television cited witnesses reporting that more than 200 people had boarded the ferry at Bugolora, a town on the larger Ukerewe Island. It was market day, which usually sees the vessel packed with people and goods.Witnesses told AFP that the ferry sank when passengers rushed to one side to disembark as it approached the dock. Others blamed the captain, saying he had made a brusque manoeuvre.- Grief and anger -Dozens of wooden coffins had lined the shore on Saturday, waiting to be seen by families as police and volunteers sought to keep hundreds of curious locals at bay.Aisha William came to collect the body of her husband. “He left on Tuesday around noon, but he never came home. I do not know how I am going to raise my two children,” she said.Ahmed Caleb, a 27-year-old trader, railed at a tragedy “which could have been prevented. I’ve lost my boss, friends, people I went to school with,” he sighed.The ageing vessel, whose hull and propellers were all that remained visible above water, was also carrying cargo, including sacks of maize, bananas and cement, when it capsized.Tanzanian President John Magufuli on Friday ordered the arrest of the ferry’s management and declared four days of national mourning.”It appears clear that the ferry was overloaded”, he said, adding that the government would cover the funeral expenses.With a surface area of 70,000 square kilometres (27,000 square miles), oval-shaped Lake Victoria is roughly the size of Ireland and is shared by Tanzania, Uganda and Kenya.It is not uncommon for ferries to capsize on the lake, and the number of fatalities is often high due to a shortage of life jackets and the fact that many local people cannot swim.In 1966, more than 800 people lost their lives on Lake Victoria when the MV Bukoba sank off the mainland town of Mwanza, according to the Red Cross.
If you give us 100 educated mothers, then we can build a stronger nation”. The meaning of these words spoken by Vivekanand was reiterated by a special Women’s Day show called Swayamsidha to be telecast on DD National on March 14 on Doordarshan. Renowned Bollywood actor and maker of thought provoking show Satyamev jayate appeared and made some significant comments on status of women in society. Shot in Doordarshan Mumbai, and anchored by Neelam Sharma, the show originally was telecast on March 8 at 10 pm, with well known women achievers from different walks of life, who gave their views. Also Read – ‘Playing Jojo was emotionally exhausting’The women who participated in this show were IPS Meera Chaddha, Former Election Commissioner and writer Neela Satyanarayan, actor Vikram Gokhle whose recent film Raat Van vaiche was telecast on DD Mumbai, Advocate and member ‘Beti Bachao Movement’ Varsha Deshpande, Dr. Shweta Mahapatra, Communication Chief, UNICEF, Kalpana Saroj, owner of Kamani Tubes, famous lawyer and women rights activist, Flavia Agnes and Mona Khot who is the producer of Stree Shakti telecast on DD National. Also Read – Leslie doing new comedy special with NetflixAamir started the show by focusing on not just the importance of girl child education, but also little boys who need to learn to respect women. He said, this will inculcate a healthy relationship of equality amongst the boys and girls.Many issues were touched on the show Swayamsidha, while the over arching point made was that it’s important to change the mindset, strengthening the role of women in relationships, family, society and nation at large, it is first of all important to educate and empower the girls and women. If daughters and sisters would be strong, they will become stronger mothers and mothers in law. Aamir and all the members spoke freely and concluded the show with a promise that every woman would try to empower the other men and women, and that’s how the condition of women would improve in our society.The show’s upcoming telecast is at 8 pm on DD National, on March 14.
10 min read Enroll Now for Free December 24, 2009 This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. Trend #10: Coupons, Discounts and Savings Trend #8: Podcasting and Online Radio Opinions expressed by Entrepreneur contributors are their own. Advice: Let it restOnline radio is actually on a bit of a growth trend, but that’s just because so-called terrestrial radio is suffering so much that radio advertisers are switching their investments to digital formats. 2010 will be a year of exploration for online broadcasters as they struggle to find and attract loyal audiences. iTunes has long been the leader in podcasting, but there are still no clear leaders in internet radio.Even if leaders emerge in 2010, internet broadcasters will need to make their media more sharable, more engaging, more trackable and more mobile to attract money from advertisers. If you’re looking to attract an audience by broadcasting or advertising on broadcast media, go with online video in 2010 and wait for radio to finish reinventing itself.Trend #9: Online VideoAdvice: InvestIf a picture paints a thousand words, how many words does a 30-second online video paint? Countless buying emotions and memorable brand moments are possible with video. Until recently, spreading your message with video was limited to the television screen. In 2010, watch for video to become more accessible to small businesses through online outlets. Online video is interactive, memorable, widely accessible, cheap to create and highly shareable. There’s also a lot of investment happening around video, which is sure to create even more low-cost opportunities for small businesses to participate in video promotions in 2010.Video presents a great opportunity for small-business marketing, but don’t think of video as a replacement for text. As powerful as video can be, it can be more cumbersome than text because you can’t scan a video as quickly as you can scan a page of headlines, links and text to quickly find the exact information you need. Use your investments to find the right balance for your customers. Advice: InvestIf you want people to see the content on your website, it might make sense to advertise the location of your website content by placing ads on other high-traffic websites. Driving visitor traffic to your website isn’t the way to go for 2010, however. Instead, you need to spend 2010 driving your website content to the visitor traffic.The difference stems from the fact that content aggregation websites like YouTube are boosting consumer demand for instant gratification and what I like to call “content nesting.” Content nesting allows consumers to browse through content fed to them through a single web page, or nest, so that they don’t have to click on links to individual websites all over the World Wide Web, which takes more time–not to mention that the results can be anywhere from unpredictable to shockingly irrelevant.To take advantage of content nesting in 2010, your website content needs to be nested in as many content aggregation sites as possible. For example, a lot of people search for videos on YouTube. If you have a video on your website and it’s not also on YouTube, people on YouTube won’t bother searching for your website. To them, YouTube represents the total number of videos available to them on their topic of interest.Trend #7: Mobile MarketingAdvice: TestIn case you haven’t heard, mobile marketing is all about marketing to people through their mobile phones and smart-phone devices. Small businesses haven’t had much of an opportunity to engage consumers on mobile devices, but 2010 has the potential to change that.Demand is increasing dramatically for mobile applications and mobile web-browsing due to wider adoption of devices like the iPhone and the Google Android phone. As more people adopt these phones and features in 2010, look for small-business marketing services to start providing lower-cost mobile marketing solutions like text messaging, mobile e-mail marketing, mobile websites, mobile application development and location-based marketing.Make 2010 your year to collect mobile preferences from your prospects and customers, and use tools like Google Analyticsto see how many people are visiting your website on mobile web browsers. If you find interest in mobile interaction among your customers, begin testing simple mobile marketing campaigns such as sending a few mobile coupons via text or building a mobile micro-site for one of your products. Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now Trend #6: Web Presence Allocating your small business marketing budget to maximize return on investment and minimize the risks of a low or negative return can become a lot more unpredictable when your investments involve trends and emerging technologies. Investing in trends requires smart timing and consumer analysis.You would think that marketing trends would be closely aligned with consumer trends, since effective marketing depends on getting your messages to appear where the highest concentration of qualified eyeballs are focused. That isn’t always the case, however, because trend-focused marketers tend to place an inflated value on revolutionary technology and early adoption.Thankfully, the majority of consumers permanently relocate their attention with much less frequency than marketing bandwagon drivers. Still, missing a trend or sticking with a has-been spells opportunity lost at best and negative returns or loss of market share at worst.Since your trend-marketing returns are only as good as your ability to make educated guesses, here’s some advice to help you avoid turning educated guesses into marketing messes. The following list features the top 10 internet marketing trends for 2010, in no particular order, and tells you whether to invest, test or let it rest.Trend #1: Search Engine OptimizationAdvice: TestSites with relevant content and credible links will continue to rule the search rankings in the coming year, but 2010 has the potential to reveal a few new standards. As the volume of web content continues to grow, consumers will demand even more relevant and personalized search results. That means search engines will be looking for more relevant and personalized content from publishers and brands. In fact, the search engine algorithms are already beginning to pay more attention to date of publication, geo-location, mobile device browsers, past behavior and social media content.Don’t abandon your current SEO strategy in search of personalization, but make sure you allocate a portion of your budget to testing content, keywords and links that are targeted toward niche audiences. Test keyword and link placement in social media, local content and mobile websites, and make an effort to more frequently refresh some of the content you devote to search engine rankings. Once the search engines have tested these new search targets and revealed some concrete standards, you should be prepared to invest accordingly.Trend #2: Paid SearchAdvice: InvestPaid search hasn’t seen a revolutionary trend since the idea of the long tailwas applied to keyword bidding. That’s OK, because consumers will still use search engines in 2010 as a primary means of finding products and services to fulfill their needs, and they will still be clicking on relevant ads. Search advertising prices will remain reasonable, and average returns will remain comparably high as larger companies with decreased search marketing budgets continue to allocate resources to lower-cost SEO tactics in hopes of attracting visitors at lower prices. 2010 has the potential for even more downward pressure on price-per-click if Bing can gain enough loyal searchers to attract business away from Google.You won’t exactly feel like you’re in the driver’s seat when your search marketing placement choices are limited to Google, Microsoft or both, but that doesn’t mean you should shy away from investing in the highly qualified leads that paid search is capable of producing for your small business.Trend #3: E-mail MarketingAdvice: InvestIt isn’t hard to justify an investment in e-mail marketing when the cost of sending e-mails is so low. The low cost isn’t the only reason to send e-mail, however. Most consumers still consider e-mail to be their primary form of communication, even though there are several alternative ways for consumers to subscribe to periodic content from small businesses.E-mail marketing will remain highly predictable in 2010 and may even become more powerful as e-mail service providers improve social media integration, search engine access to archived e-mails, auto-responders and new integrated applications. If you don’t already use an e-mail service provider, invest in one in 2010. If you already use an e-mail service, invest in your e-mail list and in producing valuable content to nurture leads and attract repeat customers.The cost of building a permission-based list is likely to stay the same in 2010 as it was in 2009, but more than one-third of consumers changed at least one of their e-mail addresses in 2009–due to job changes or other economic factors. Spend more time and money in 2010 focused on keeping your e-mail list current when those consumers return to work and change e-mail addresses again.Trend #4: Social Network MarketingAdvice: TestSocial media has one redeeming quality for marketers–lots and lots of eyeballs. That’s attractive if you’re a major brand, but profitable interaction will continue to be the exception for small businesses in 2010 rather than the rule. A good test of your social network marketing potential is to survey your current customers to see how many of them consider social networking to be a primary form of communication. You should probably experiment with a Facebook fan page and a Twitter page if you find that a meaningful percentage of your current customers indicate an interest in following your business.Make 2010 your year to test content that attracts repeat and referral business. Your current customers are more likely than total strangers to respond to offers posted on social networks because they already know you and trust you based on their prior purchases.Trend #5: BloggingAdvice: Let it restIf you’re writing a blog to help with search engine rankings or to inform existing customers, you should continue to test or invest. If you’re blogging in an attempt to attract new prospects and convert them to customers, however, 2010 will be a year that exposes the blogosphere’s vulnerability to the law of averages. Converting prospects into customers depends on driving visitors to content that maximizes conversions, and that means your conversion rate is only as good as the content on your landing page. If that landing page is your blog and your blog changes frequently, your conversion rate is only as good as your latest blog post.Instead of blogging to convert your website visitors into customers in 2010, work hard to test and develop great landing page content. When you find something that works, don’t change it. Advice: TestOK, this one isn’t entirely an internet marketing trend, but it’s important enough to mention because of the economy. 2009 was another tough year for retailers, and consumers are so accustomed to shopping for deals that they might begin to expect the plethora of deep discounts currently available to continue forever. If you’re engaged in heavy discounting to attract sales and survive the economic downturn, you’ll need to spend 2010 slowly weaning your customers off your lower prices, assuming that the economy recovers. Resetting expectations won’t be easy, so try swapping discounts for special privileges like loyalty discounts, free upgrades and other offers that won’t lock you in to price comparisons.Internet marketing trends develop quickly, so expect many new and exciting trends to emerge in 2010. Don’t be too quick to jump on new bandwagons because consumers move more slowly than marketers and technology. Stay focused on attracting repeat business, deepening your customer relationships and solving problems for people. Those are the trends that never fail small businesses.