National Magazine Ad Spending Slips

first_imgAfrican American Television12.9 Network TV-3.4 Network Radio10 Syndication TV2.3 National Newspaper-6.2 Spot TV: Top 101-210-3.8 Cable TV12.9 Source: Nielsen Monitor-Plus National Magazine-1.3 Spot TV: Top 100-0.4 Local Newspaper-5.4 Q1 Ad Spending 2008 vs. 2007%CHNG Magazine publishers had been anticipating a slowdown in advertising for more than a year, and now the numbers are proving them correct.First quarter national magazine advertising spending slipped 1.3 percent over the same period last year, according to the Nielsen Company’s Monitor–Plus advertising information service. B-to-B advertising declined 6.1 percent. Nielsen says it tracks 270 consumer magazines and 815 business publications.Overall advertising spending in the U.S. remained flat in the quarter with 0.5 percent growth, the report said.Local Sunday supplements took the hardest hit, dropping 13.5 percent. National newspapers declined by 6.2 percent. Spot Radio-4.9 Outdoor2.9 Meanwhile, national Sunday supplements saw the greatest gains, increasing 19.2 percent.Cable television advertising rose 12.9 percent while network television fell 3.4 percent. Network radio saw a 10 percent gain while spot radio dropped 4.9 percent.According to Nielsen, the Monitor-Plus service compiles advertising activity across 18 media outlets, tracking in the 210 designated market areas. Globally, it measures advertising in 30 markets, representing 85 percent of the world’s advertising spending.ROUGH START National Sunday Supplement19.2 FSI Coupon-4.9 B-to-B-6.1 Local Sunday Supplements-13.5 Spanish Language TV7.7last_img read more

Towns Current Bidding Contract Opportunities

first_imgWILMINGTON, MA — The Town’s Purchasing Department currently has the following bidding and contract opportunities available:Request For Proposals/QualificationsNoneInvitations To BidLighting Replacement for Woburn Street and Shawsheen Street School — Deadline: Thursday, August 2, 2018, 11amSingle Point Video Detection (SPVD) Traffic Signal Camera System — Deadline: Thursday, August 16, 2018, 10amAll interested parties must first complete the town’s Bid Registration Form.Visit the Town’s Purchasing Department website for additional information. Contact Wendy Martiniello at wmartiniello[at]wilmingtonma.gov with questions.Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedTown’s Current Bidding & Contract OpportunitiesIn “Government”Town’s Current Bidding & Contract OpportunitiesIn “Government”Town’s Current Bidding & Contract OpportunitiesIn “Government”last_img read more