The most important holiday for all fundraisers

first_imgThanks to the most-photogenic NFGers for reminding us why it’s important to #beyourdonor on October 24th!Network for Good’s favorite holiday is this month. Although we do love Halloween, October 24this Be Your Donor Day and the reason why we celebrate big this month! Sometimes fundraisers are so caught up in the day to day that we forget how important our donors are to our organization’s success. Without understanding how our donors interact with our organization, what the donation process looks like from a donors’ point of view, and how donors are thanked for their gift, we can’t do much to improve (or overhaul!) the process.It takes more effort to bring in a new donor than to retain an existing donor. Once a donor starts a relationship with your organization, do your best to ensure that donor has a positive experience. That’s why we want all fundraisers to join in and celebrate this very important holiday. Block out some time on October 24th and do an audit of your donor communication. Make sure your all your fundraising activities are donor-centric. Don’t know where to start? Here are some ideas:· Your home page’s Donate Now button should take less than 5 seconds to locate and donors shouldn’t have to make more than one click to get to your donation page. · Thank you letters should talk less about how much your organization does and should instead talk more about what a donor’s gifts does. · Your organization’s contact information should be easy to find on your website, letterhead, emails, and gift receipts. And when a donor does call, promptly answer questions.We recommend you download our complete Be Your Donor Day checklist and check out all your fundraising activities for “donor-centricness”. Be your donor on October 24th and be your organization’s fundraising superhero!last_img

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