LUCKY 13: Thirteen weeks to plan for the best giving season ever – starting with #GivingTuesday

first_imgCrunch time!Can it be…Labor Day weekend is really behind us? 2014 is in the home stretch and that means it is crunch time for nonprofits.In fact, 30% of the projected $300 billion in total annual donations to charities are made in December — and 10%, or $30 billion, come during the year’s last 48 hours. (Source: NY Post, December 2013)For most nonprofits, it’s make or break time. And for donors, whether they are motivated by making an impact or by the tax year, December underlines the urgency of giving.Countdown to #GivingTuesdayThe movement that has changed the December giving season since 2012 is #GivingTuesday. It started with a simple idea – to be a counterpoint to the consumerism of Black Friday and CyberMonday. From a couple hundred nonprofits in 2012, #GivingTuesday has grown into an international day of giving with organizations and donors around the globe joining the movement.Traditionally, year-end givers to nonprofits are loyal supporters or those with personal ties to an organization. Now, nonprofits can harness the energy of #GivingTuesday to engage new donors, and to extend and amplify the giving season. We know first hand. Last year we led BMoregivesMore, the campaign to make Baltimore the most generous city in America on #GivingTuesday. Nonprofits that participated in BMoreGivesMore reported that between 20% and 60% of donors on that day were new. And more than 80% who shared their results said that they had a comparable or better December overall!13 Tuesdays to go: We’re here for you.Despite all the excitement and opportunity of #GivingTuesday, your team has a full plate planning for year-end already. So how do you capitalize on #GivingTuesday?Network for Good is launching N4G Gives, a national campaign to launch the giving season on #GivingTuesday.Beginning this week, we’re offering a combination of free and client-only resources to get your team ready. We’re arming ALL nonprofits with the tools, tactics, training and motivation to make this your best December ever.And for Network for Good clients, we’ll also be offering:• Two great platforms: • DonateNow – your customized online giving page to maximize donor conversion• GiveCorps – a cutting-edge giving platform that offers donors a superior online giving experience, plus crowdfunding and peer-to-peer.• Exclusive toolkits, expert webinars, specialized coaching, and communications resources• Matching funds to make your gifts go further• Visibility with Network for Good donors What’s the first step? Start by downloading our comprehensive Giving Days eBook. According to nonprofit thought leader Beth Kanter, it’s a “terrific, free eBook with lots of tips and planning templates to help your organization decide whether to participate.”Then every Tuesday, we’ll bring you new resources to get ready for #GivingTuesday.It’s time to plan for your best December ever!Ready to get started? Our team can help you get your site ready for #GivingTuesday. Set up a time talk with a fundraising consultant today and get a free demo.last_img

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