Must-know Neuro-Nudges for Nonprofits

first_imgNetwork for Good is hosting a free webinar this Thursday, March 14 at 1 p.m. ET on neuromarketing – a topic definitely worth your time!The urge to help and give is hard-wired into the human brain. As a champion for a cause, it’s your task to tap into those recesses by appealing to that urge. The simplest things – images, words, gestures, even type fonts – can have a major effect on the potency of your message. Neuromarketing expert, Roger Dooley, has discovered some brain-science-based tweaks you can make to your print, web, and in-person outreach that will boost the effectiveness of your marketing efforts. Join Roger Dooley for this free event as he makes neuromarketing easy for nonprofits. Register here.last_img read more

How to Make the Case for Social Media

first_img Remember: This isn’t a crusade, it’s a learning experience for everyone. Make sure there IS a good case for your initiative and if it does fail, share and learn from what went wrong. There is no shame in gaining knowledge from mistakes – for you, or your boss. 1. Change the subject. If you’re having a debate over the value of social media, you’re having the wrong discussion. The discussion should be about your organization’s goals – with social media being the means, not the end. 2. Make it about what your boss already wants. Don’t position your idea as a social media initiative; frame it as your initiative to support your boss’s goals, in your boss’s language. Is donor retention a big concern for your Executive Director? Highlight how social media can help keep donors engaged. Does your board want more success stories to showcase? Underscore how social media can help make that happen. 3. Make it about the audience. A good way to depersonalize the debate over social media is to make it about your target audience’s preferences rather than a philosophical tug of war between you and said boss. 4. Sign your boss up to listen.Set up Google Alerts and TweetBeep (email alerts for Twitter mentions) for your boss, so she or he can see that there are already many discussions about your organization happening online. Once this apparent, two things are likely to happen. First, it will become clear that your organization no longer controls your message online – so worrying about social media causing a lack of control is not worth fearing. That day is already here. Second, it will be hard not to want to join those conversations online – which is what social engagement is all about. 5. Set some ground rules. Set a social media policy for your organization, so it’s clear how to respond to what you’re hearing – and what types of initiatives have internal support. 6. Start small. If you’re going to start a social media initiative, start small. Pinpoint where your supporters are and branch out from there. You don’t have to be an overnight social media expert – you just need to be a part of the conversations about your cause. 7. Set a clear goal.Just as with any other marketing effort, establish a specific, measurable goal so you can identify success. 8. Measure and report.Once you’ve identified your approach and have set a goal, ensure that you can track and measure your progress. Most social media platforms have built-in analytics and you can also track Web traffic back to your site through Google Analytics. Be sure to tie your results back to your social media efforts where possible with careful tracking. (This could mean using tracking codes on your donation pages, Google campaign tags or landing pages created specifically for your social media outreach.) Share every little bit of progress and give your boss credit for it! It’s clear that social media is an effective channel for establishing your nonprofit’s brand identity, championing your cause and engaging with current and would-be supporters. So, how do you make sure your organization is on board — especially your boss, executive director or board members? Here are eight tips for making the case for your next social media initiative: center_img Photo Source: Big Stock Photo Adapted from Nonprofit Marketing Blog.last_img read more

LUCKY 13: Thirteen weeks to plan for the best giving season ever – starting with #GivingTuesday

first_imgCrunch time!Can it be…Labor Day weekend is really behind us? 2014 is in the home stretch and that means it is crunch time for nonprofits.In fact, 30% of the projected $300 billion in total annual donations to charities are made in December — and 10%, or $30 billion, come during the year’s last 48 hours. (Source: NY Post, December 2013)For most nonprofits, it’s make or break time. And for donors, whether they are motivated by making an impact or by the tax year, December underlines the urgency of giving.Countdown to #GivingTuesdayThe movement that has changed the December giving season since 2012 is #GivingTuesday. It started with a simple idea – to be a counterpoint to the consumerism of Black Friday and CyberMonday. From a couple hundred nonprofits in 2012, #GivingTuesday has grown into an international day of giving with organizations and donors around the globe joining the movement.Traditionally, year-end givers to nonprofits are loyal supporters or those with personal ties to an organization. Now, nonprofits can harness the energy of #GivingTuesday to engage new donors, and to extend and amplify the giving season. We know first hand. Last year we led BMoregivesMore, the campaign to make Baltimore the most generous city in America on #GivingTuesday. Nonprofits that participated in BMoreGivesMore reported that between 20% and 60% of donors on that day were new. And more than 80% who shared their results said that they had a comparable or better December overall!13 Tuesdays to go: We’re here for you.Despite all the excitement and opportunity of #GivingTuesday, your team has a full plate planning for year-end already. So how do you capitalize on #GivingTuesday?Network for Good is launching N4G Gives, a national campaign to launch the giving season on #GivingTuesday.Beginning this week, we’re offering a combination of free and client-only resources to get your team ready. We’re arming ALL nonprofits with the tools, tactics, training and motivation to make this your best December ever.And for Network for Good clients, we’ll also be offering:• Two great platforms: • DonateNow – your customized online giving page to maximize donor conversion• GiveCorps – a cutting-edge giving platform that offers donors a superior online giving experience, plus crowdfunding and peer-to-peer.• Exclusive toolkits, expert webinars, specialized coaching, and communications resources• Matching funds to make your gifts go further• Visibility with Network for Good donors What’s the first step? Start by downloading our comprehensive Giving Days eBook. According to nonprofit thought leader Beth Kanter, it’s a “terrific, free eBook with lots of tips and planning templates to help your organization decide whether to participate.”Then every Tuesday, we’ll bring you new resources to get ready for #GivingTuesday.It’s time to plan for your best December ever!Ready to get started? Our team can help you get your site ready for #GivingTuesday. Set up a time talk with a fundraising consultant today and get a free demo.last_img read more

United Nations General Assembly: A Pledge for Every Woman, Every Child

first_imgPosted on September 26, 2012Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Today, the Kaiser Daily Global Health Policy Report provided a brief summary of the focus on women and children at the United Nations General Assembly. The summary highlights a number of news publications that report on the discussions about the health and well-being of women from the General Assembly.One of the featured articles, A pledge for every woman, every child, was published this morning on devex. The article describes announcements for new money to protect women and children from sexual violence as well as a new funding mechanism for maternal and child health.From the article:World Bank President Jim Yong Kim, meanwhile, announced a new special funding mechanism aimed at boosting financial support for the fourth and fifth Millennium Development Goals at the Every Woman, Every Child event.The mechanism would enable donors to scale up funding for maternal and child health. Details, however, have yet to be fleshed out.“We will be talking with our IDA shareholders and other interested donors and partners in the coming weeks to agree on the best way to do this, together,” Kim said, who also identified the bank’s work to achieve “better outcomes” for money spent on health: increasing focus on maternal health, designing innovative programs linking financing to results, and helping countries put in place strong health systems.Read the full story here.Share this: ShareEmailPrint To learn more, read:last_img read more

The Impact of Year-End Giving [Infographic]

first_imgSince it was founded in 2012, #GivingTuesday has exploded in popularity. In 2015, $116.7 million were donated in this one day. The next year, that number jumped to $168 million. 2017 is expected to be record-breaking as well.So, what can you do to make sure you get your piece of the giving day pie?Our research here at Network for Good shows that, rather than seeing #GivingTuesday as a single event, it pays to approach this day as the kick-off of a month-long year-end giving campaign. In fact, nonprofits who used #GivingTuesday to launch their year-end campaigns raised, on average, five times more overall during year-end.Not only that, but nonprofits using Donor Management raised more than those without it. It makes sense – having a donor management system lets you effectively harness your data to create better plans, quickly create targeted emails to specific subsets of donors, and easily store this information from year to year to build on your past success.If you’ve never participated before, now’s the time to start.last_img read more

Advancing an Evidence-Based Approach to Episiotomy

first_imgSouth Africa63.3% (2003) CountryEpisiotomy rate (year) Philippines63.7% (2005) India45.0% (2003) China44.9% (2002) ShareEmailPrint To learn more, read: High episiotomy rates have been reported elsewhere, such as in Oman, Tibet and in several countries in Central and South America.In settings where episiotomy rates have declined over time, socioeconomic, geographic and racial disparities persist. In the United States, for example, the national episiotomy rate decreased from 25% in 2004 to 14% in 2012. However, episiotomies are more common among white women compared to black women, among women with private insurance compared to those with Medicaid and in urban hospitals compared to rural ones. Other research has found that certain types of health care providers are more likely than others to perform episiotomy.The way forwardWhile episiotomy can be beneficial in some cases, extremely high rates in many settings across the globe indicate overuse. Additional research to estimate the ideal population-level rate may help countries and facilities adjust their practices according to a specific evidence-based target.When an episiotomy is necessary, it is crucial that the procedure be performed in a way that maximizes outcomes for the mother and infant. Some research has found variation in episiotomy technique, which may be a result of inconsistent international practice guidelines.Ensuring that women are involved in the decision-making process in the event that an episiotomy might be needed is also critical. Performing an episiotomy—or any other intervention—without a woman’s informed consent is a violation of her right to respectful maternity care. Addressing the non-evidence-based use of episiotomy is key to improving maternal health and women’s birthing experiences worldwide.Key papersSelective versus routine use of episiotomy for vaginal birthCochrane Database of Systematic Reviews | February 2017Episiotomy rates around the world: An updateBirth | August 2005Outcomes of routine episiotomy: A systematic reviewJournal of the American Medical Association | May 2005Routine vs selective episiotomy: A randomised controlled trialThe Lancet | December 1993Practice bulletin no. 165: Prevention and management of obstetric lacerations at vaginal deliveryObstetrics & Gynecology | July 2016—Check out the Maternal Health Task Force (MHTF)’s mini-series, “The Global Epidemic of Unnecessary Cesarean Sections.”Part 1 | Part 2 | Part 3Watch the webcast from “Too Much Too Soon: Addressing Over-Intervention in Maternity Care,” a discussion that took place in April 2017 as part of the Advancing Dialogue in Maternal Health Series.Subscribe to receive new MHTF blog posts in your inbox.Share this:center_img Iran79.2% (2012) Thailand91.8% (2005) Indonesia53.5% (2005) Posted on May 30, 2017May 30, 2017By: Sarah Hodin, Project Coordinator II, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Episiotomies—incisions made between the vagina and anus during childbirth—have long been a topic of debate among clinicians, researchers and advocates. Outdated clinical guidelines previously recommended the routine use of episiotomy to avoid natural vaginal tearing. Over the past two decades, a growing body of literature and increased advocacy efforts have led to a general consensus that episiotomy should not be conducted as a standard practice. Nevertheless, in many parts of the world, the majority of women still undergo episiotomy during childbirth.Current state of the evidenceEpisiotomy can be protective for women under certain circumstances. For example, a study based on data from several facilities in sub-Saharan Africa concluded that episiotomy was protective against anal sphincter tears and postpartum hemorrhage among women who had undergone type 3 female genital mutilation. However, used inappropriately, it can be detrimental to women’s health.A recent Cochrane systematic review examining the evidence on selective versus routine episiotomies for vaginal birth concluded:“Overall, the findings show that selective use of episiotomy in women (where a normal delivery without forceps is anticipated) means that fewer women have severe perineal trauma. Thus the rationale for conducting routine episiotomies to prevent severe perineal trauma is not justified by current evidence, and we could not identify any benefits of routine episiotomy for the baby or the mother.”Despite this recommendation, health workers sometimes encounter institutional barriers that pressure them to perform the procedure. Fear of a woman developing a third or fourth degree perineal tear and a lack of proper training can also contribute to high episiotomy rates.Global trends and disparitiesThe data on global episiotomy use are limited, especially in countries with weak health information systems. However, a paper from the 2016 Lancet Maternal Health Series reported prevalence estimates for several middle-income countries based on the most recent available data: Malaysia46.0% (2005)last_img read more

Regina committee shuns living wage mayor says city already good employer

first_imgREGINA – The City of Regina’s executive committee has voted against paying a mandatory base wage of $16.95 per hour to all civic employees and anyone contracted for work by the city.Wednesday’s vote came after a report from city administrators that recommended against bringing in a so-called living wage for hourly employees.The report says it would cost the city about $1.1 million to make the change, which would have to be covered by a property tax increase of 0.5 per cent.The living wage for Regina — as determined by the Canadian Centre for Policy Alternatives in 2016 — is for a family of two working parents with two children.Currently, all of Regina’s permanent employees make more than the living wage, but 379 casual employees who work 300 hours per year or less earn below that level, although they make more than the provincial minimum wage of $11.06.Mayor Michael Fougere says the city is a good employer and is not paying its workers the bare minimum.“Every salary is above minimum wage here … our employees are well-paid,” he said.Coun. Andrew Stevens, the only executive committee member who spoke in favour of the proposed change, said he didn’t see enough in the report about the positive social and community benefits of a living wage.He pointed to six other municipalities across Canada that have adopted such a policy, with New Westminster, British Columbia being the first in 2011.“This notion that we shouldn’t be, or we can’t, or maybe this is beyond our jurisdiction … that’s patently false,” said Stevens.Peter Gilmer with the Regina Anti-Poverty Ministry argued that the proposal would help reduce the wage gap between women and men, boost spending in the local economy and create a ripple effect, inspiring other employers to follow suit.Marilyn Braun-Pollon with the Canadian Federation of Independent Business said a survey of members on the idea showed 74 per cent of small business owners oppose it.She said the majority already pay well above minimum wage, noting that there’s a misconception that a living wage will create jobs.“The best social policy is a job,” said Braun-Pollon, arguing that there’s a need for entry-level positions, mostly held by 15 to 24-year-olds.The living wage proposal will face a final vote at city council’s next meeting later this month. (CJME, CTV Regina)last_img read more

FSJ Hospital Foundation turns 25 years old

first_imgFORT ST. JOHN, B.C. – The Fort St. John Hospital Foundation recently turned 25 years old.Since 1994, the Foundation has been dedicated to working with the community to enhance patient care and comfort in the community.Over the years the Foundation has partnered with the community to purchase all kinds of equipment and complete many initiatives to improve patient experience at the Fort St. John Hospital and Peace Villa Care Facility. In 2009, the Hospital Foundation helped raise funds for the Hospital’s CT Scanner and in 2017 for the Hospital’s new MRI.Niki Hedges, the new Executive Director of the Hospital Foundation, says these two machines play an important role at the hospital for patient care.“Two of the foundation’s biggest projects to date are the purchase of a CT Scanner in 2009 and the installation of an MRI in 2017. These amazing tools have spared many members of our community the time and expense of travel and many residents of neighbouring communities the stress of extended travel for testing.”According to Hospital statistics, The CT Scanner has scanned over 5,000 patients this year alone, with the MRI scanning over 3000 patients to date.The Fort St. John hospital foundation will be hosting a 25 Anniversary Celebration on February 21, 2019. For more information, you can contact the FSJ Hospital Foundation at 250-261-7564.last_img read more

Sunrisers eye Playoff berth in clash against RCB

first_imgBengaluru: Sunrisers Hyderabad would look to complete the unfinished business and seal their place in the IPL Play-offs when they clash with laggards Royal Challengers Bangalore, here Saturday. The defeat against Mumbai Indians via Super Over must be hurting but they need to shrug it off and add two points to take their tally to 14, good enough to stay in top-4. Despite their defeat against Mumbai on Thursday night, Hyderabad’s net run rate is +0.653, which is superior to others in contention for the Play-offs. Also Read – We will push hard for Kabaddi”s inclusion in 2024 Olympics: Rijiju Even if Hyderabad lose their last match, they can still reach playoffs if Kolkata Knight Riders and Kings XI Punjab don’t win more than one of their last two matches. In the absence of their batting mainstay David Warner, young Manish Pandey (71 off 47 balls) shouldered the responsibility pretty well in the last match against Mumbai as he pushed the match into the super over after he carted Hardik Pandya for a last-ball six to bring scores level.last_img read more

With Runners On Base Joey Votto Lets Too Many Good Chances Go

Near the end of last season, Cincinnati Enquirer writer Paul Daugherty penned a column about Reds first baseman Joey Votto. It was not kind.You can extol the virtues of the almighty walk all you like. You can tell me how wonderful it is that Votto makes fewer outs than anyone. I understand all that, and it is all good. Especially if you’re leading off or batting 2nd. If you are batting 3rd, your responsibilities are different. Seventy-three RBI with Choo ahead of you all year is substandard. All numbers aside, Votto doesn’t pass the eyeball test this summer. There have been times when he simply looks disengaged.This might seem like stinging criticism, particularly the part where Daugherty jumps from Votto’s RBI total to accusing the Reds star of checking out. Thing is, select members of Cincinnati’s baseball media corps often bash Votto for being too passive — especially when he comes up with runners on base. Marty Brennaman, the radio voice of the Reds for the past 40 years, seems to do it all the time. That September 2013 column wasn’t remotely the only time Daugherty called out Votto. The idea of Votto as this submissive hitter who keeps his bat on his shoulder during RBI opportunities has become so widespread that even the Cardinals announcers brought it up when the Reds visited St. Louis last month. And as far as the eyeball test goes, well, it’s tough to watch Votto do something like this (on a 2-1 count, no less), and not shake your head a little:That mid-at-bat stroll aside, is the narrative true? Is Votto hurting his team by turning into a wallflower when he gets chances to drive in runs? Or is this just another case of blaming a team’s best player for its failures?Votto defenders, and Votto himself, argue that indiscriminately swinging at more pitches would hurt more than it would help. Votto’s elite batting puts him at or near the top of the league in walk rate every year. It also helps him avoid making weak contact on pitches out of the strike zone; since his 2008 rookie season, no qualified hitter has been better at getting on base (and thus not making outs) than Votto has.So rather than pointing to simple walk rate or swing rate, we turned to ESPN’s TruMedia system for context. It slices and dices stats in countless ways, to the point where we can see how often Votto swings at pitches in the strike zone with runners in scoring position. That way, we can focus on the situations most conducive to knocking in runs and eliminate pitches out of the zone, which you’d want hitters to pass up anyway.We came up with three ways to dissect this stat. First, we can see how often Votto swings at strikes when at bat with runners in scoring position, and whether he’s doing it more or less now than he has in the past. We can also compare Votto’s swing rate in those situations with those of other elite hitters. TruMedia data goes back to 2009, and Votto ranks third in the majors since ’09 in weighted runs created plus,1Also known as wRC+, this stat tallies all the walks, singles, doubles, triples, homers, outs and other outcomes compiled by a hitter — minus context-dependent stats like RBI — then adjusts for park effects and the era in which a player plays and boils it down to one number. A score of 100 is average for a major league hitter, which means Votto’s 162 wRC+ since 2009 pegs him at 62 percent better than average. so comparing Votto to the rest of the top five in that stat over the past half-decade makes sense. Finally, we can see how often Votto swings in these spots relative to league average.The chart below tells the tale.At first glance, yes, Votto has become much less aggressive with runners in scoring position over the past five-plus seasons. In 2009, his second full season in the big leagues, Votto swung at 78.2 percent of the pitches he saw in the strike zone with RISP, ranking him 10th among 155 qualified batters, just slightly behind the grip-it-and-rip-it approach of RBI-machine Miguel Cabrera. Votto’s number dipped slightly to 76.2 percent in 2010, still ranking among the league’s leaders. In 2011, that number fell precipitously to 69.6 percent, just a smidgen above league average. In 2012, it took another big tumble, with Votto’s swing rate plunging to 62.4 percent — No. 121 in the majors if he’d had enough at-bats to qualify for the batting title. Last year, he rebounded to 69.8 percent, once again a tick above league average. So far this season, the bottom has dropped out, with Votto swinging at just 57.7 percent of pitches in the strike zone with runners in scoring position, ranking him 171st among 187 qualified hitters. Those last 16 guys probably batted with their eyes closed.Now let’s compare Votto to other elite hitters. Placing him side by side with those other top-five wRC+ guys — Cabrera, Mike Trout, Ryan Braun and Jose Bautista — nets surprising results. While Cabrera and Braun rank among baseball’s most aggressive hitters when they get pitches with runners in scoring position, Trout and Bautista have been far more passive … more so even than Votto, before this year.Let’s run one more chart. Same hitters, same runners in scoring position situations, still using pitches in the strike zone, only this time we’ll look at fastballs only, since in theory you’d expect hitters to be more aggressive against heaters than, say, darting sliders or diving change-ups.Same pattern, but check out Votto’s free fall this season. On fastballs in the strike zone with RISP, he’s swung an incredibly low 50 percent of the time, ranking 182 out of 187 batters.So what’s going on here?Leaving RBI aside, Votto’s power numbers have shrunk a lot over the past couple of years. Since his 37-homer MVP season in 2010, Votto has hit 29, 14 and 24 bombs, with just four so far this year. Using isolated power, a stat that gives a better read of a player’s pop than slugging average since it focuses only on extra-base hits, we see that Votto posted a career-low .186 IP mark last year, ranking a less-than-elite 44th among 140 qualified batters. He’s down to .169 IP this year, just the 72nd-best mark in the majors. If a hitter feels he can do less damage when he swings, he’s probably going to swing less often. Votto is one of the brainiest, most self-aware players in the game, so it’s no surprise to see him swinging less often than he has in the past, both with runners in scoring position and the rest of the time.It’s hard to tell how aggressive Votto might be in the future, given what the numbers tell us. Go back and peruse those charts again. The two biggest drops in his swing rate (with runners in scoring position or otherwise) — and the only two times in his career that he’s been more passive than league average in RBI situations — have come in 2012 and this year.In 2012, Votto suffered a painful knee injury, one that sapped his power dramatically until it knocked him out of the lineup for 50 games; of course he’s going to swing less often when he’s both playing in pain and not hitting the ball as hard when he makes contact. As for this year, it’s May 9. Votto has seen only 52 pitches in the strike zone with runners in scoring position, and just 36 of those were fastballs. We should probably wait until we have a larger sample of at-bats before we break out Tom Smykowski’s mat.So yes, Daugherty’s belief that Votto has become more passive passes not only the eyeball test, but also the hard evidence test. Still, Votto doesn’t deserve this much criticism. We’re talking about a player who’s on track to reach base more than 40 percent of the time for the sixth straight season. He’s an excellent defender at first. An infield popup for him is like a Halley’s Comet sighting for the rest of us. And while he might be swinging less often than he used to, even that trend might prove to be much less pronounced than it looks right now.Joey Votto remains one of the best all-around players on the planet, whether or not he ever makes the ghost of Hack Wilson sweat. read more

Football JT Barretts record watch – By the Numbers

Ohio State redshirt senior quarterback J.T. Barrett (16) throws a pass in the second quarter of the 2017 Ohio State- UNLV game on Sep. 23. Ohio State won 54- 21. Credit: Jack Westerheide | Photo EditorLost among the quarterback controversy at Ohio State has been the extended success of quarterback J.T. Barrett. The fifth-year senior has posted up statistics that rank him among the program’s greatest in history. Here is a look at records he has broken and records he still has yet to set.22 – Ohio State records Barrett currently holds. As he prepares for the fifth game in his final season under center for Ohio State, Barrett holds 22 school records for either single-game, season or career statistics, with a chance to add some more to his resume before the end of the season. Touchdown passes? Barrett with 79 (second is Bobby Hoying with 57). Two-hundred-yard passing games? Barrett with 21, five more than Hoying. Average total offense per game? Barrett at 285 yards (Terrelle Pryor is second at 185.2). And just two weeks ago against Army, Barrett surpassed future NFL Hall-of-Famer and former Purdue quarterback Drew Brees for career touchdowns responsible for among Big Ten quarterbacks with his 107th touchdown. He has since moved to 30th on the all-time list with 112 touchdowns, and trails only Oklahoma quarterback Baker Mayfield (117) among active quarterbacks.Ohio State redshirt senior quarterback J.T. Barrett (16) runs the ball in the first quarter of the 2017 OSU- Army game on Sep. 16. OSU won 38-7. Credit: Jack Westerheide | Photo Editor22 (again) – passing touchdowns until Barrett holds the Big Ten record. Brees’ record for most career passing touchdowns could be within Barrett’s reach this season. In his four seasons at Purdue, Brees completed 90 touchdown passes. With just 22 fewer than Brees, Barrett could set the record if he averages even just three touchdown passes per game over the remaining eight games in the schedule, plus any more he throws during postseason bowl games.Barrett already leads Ohio State quarterbacks by miles in this area, having thrown 79 over his career, 22 more than Pryor.201 – passing yards left until Barrett owns the program record. Heading into Saturday’s game against Rutgers, Barrett sits just 201 passing yards away from surpassing Art Schlichter for the most career passing yards at 7,547. He is also just three rushing touchdowns shy of passing Schlichter for the most by an Ohio State quarterback, with the record currently set at 35.In terms of the Big Ten quarterback records for passing yards, Barrett still has a ways to go and is unlikely to break that record. With 7,347 career passing yards, Barrett would need 4,445 this season to surpass Drew Brees’ record. The Buckeyes’ three-time captain has yet to post a season with more than 3,000 passing yards.588* – rushing yards left until Barrett holds the record for most rush yards by an Ohio State quarterback. As a dual-threat quarterback, Barrett has provided the Buckeyes with offense not just with his arm, but also with his legs. Over his career, Barrett has piled up 2,639 rushing yards on 534 total attempts. The only quarterback still ahead of Barrett in terms of rushing yards is Braxton Miller, who totalled 3,053 rushing yards in his time spent as a quarterback.The asterisk by this statistic is just to indicate that Miller rushed for 261 yards his final season in Columbus as an H-back and were not accounted into his total of 3053.Ohio State redshirt senior J.T. Barrett (16) runs the ball in the second quarter of the 2017 Ohio State- UNLV game on Sep. 23. Ohio State won 54- 21. Credit: Jack Westerheide | Photo Editor1.3 – passing efficiency shy of setting Ohio State and Big Ten record. Rate statistics and other non-counting numbers are much more challenging to predict than counting stats. Barrett currently owns a career passing efficiency of 149.8, trailing both the Big Ten and Ohio State record holder Joe Germaine, who sits at 151.0 (minimum of 700 attempts).Over his career, Barrett has only once posted a passer rating of more than 151, and it came in his first season of play. So far this season, he has a rating of 156.8 and has exceeded that 151 mark in all but one of the four games he’s played in so far. It has been an incredibly high passing efficiency mark this season and maintaining this rate could be challenging. But if the three-time captain is able to maintain this rate all season long, he should be able to exceed Germaine.3 – 300-yard passing games shy of setting the Ohio State record. Following up on another record held by Germaine, Barrett has a total of six games in which he has passed for more than 300 yards. Four of Barrett’s 300-plus passing yard games came in his redshirt freshman season. The only other two 300-yard games have come in the season opener last season against Bowling Green and then again in the opener this season against Indiana.For a team that has relied heavily on its running game over the past several seasons, Ohio State might not give Barrett the chance to reach that milestone. Though Barrett has half of his 300-plus yard games against conference opponents, two of those three came in his redshirt freshman season when he was far more invested in the passing game. Three more games is hardly a lofty total to reach, but recent history suggests it could be a challenge for Barrett to set the record. read more

Football Dwayne Haskins breaks Ohio State singleseason passing yards record

Ohio State redshirt sophomore quarterback Dwayne Haskins (7) looks to throw a pass in the first quarter of the game against Maryland on Nov. 17. Credit: Casey Cascaldo | Photo EditorCOLLEGE Park, Md. — Ohio State redshirt sophomore quarterback Dwayne Haskins broke former Ohio State quarterback Joe Germaine’s record for most passing yards in a single season in school history in the second quarter against Maryland on Saturday. Haskins completed a 68-yard touchdown pass to redshirt senior Terry McLaurin to break the record set by Germaine in 1998 with 3,330 passing yards. The redshirt sophomore quarterback also set the record for single-game passing yards against Purdue on Oct. 20, throwing for 470 passing yards against the Boilermakers. He is also only one of two quarterbacks in Ohio State history, along with quarterback Art Schlichter, to throw for more than 400 yards in a single game. Haskins also broke the record for most completions (49) and pass attempts (73) in Ohio State’s loss to the Boilermakers. Haskins also tied former Ohio State quarterbacks J.T. Barrett and Kenny Guiton throwing the most touchdowns in a single game with six against Indiana on Oct. 6. Haskins has the opportunity to break Barrett’s record for most passing touchdowns in a single season. The redshirt sophomore quarterback needs two more touchdown passes to pass Barrett’s 35. read more

Mascherano pities those who criticize Messi

first_imgThe Argentinean superstar has always been criticized for his work in the national team since is not the same as the work he does for Barcelona.Football superstar Lionel Messi has always been criticized for his work in the Argentina national team since it’s not the same as the job he does for Spanish La Liga giants Barcelona.And now teammate and former Argentina captain Javier Mascherano has spoken on why he pities those who criticize the Blaugrana footballer.“When Messi is not [with the national team] it’s a problem and when he returns, it is as well,” Mascherano was quoted by Spanish media outlet Marca.“He always behaved as a leader and you can go and ask the people who work at the Argentine FA (AFA) if we did things for the national team or not.”“Messi has endured everything for ten years and the criticism of him is not about his football,” he added.Top 5 players who can actually replace Messi and Ronaldo Tomás Pavel Ibarra Meda – September 13, 2019 After Pep Guardiola’s latest defense of Messi and Ronaldo, we need to start talking about the Top 5 players who can replace them.Replacing Messi and…“The criticism comes from the yellow press, as we live in a country where it seems that if you don’t win something, you do not love the national team.”“I see the team doing really well, very strong,” former Messi teammate Sergi Samper added.“I always say that Messi is on another level.”“For me, he is the best player in history,” he concluded.Messi is back to the Argentina national team, after missing the second part of 2018 as he decided not to defend his country’s colours after the 2018 FIFA World Cup fiasco in Russia.He played for Argentina for the first time since the summer of 2018 in the 3-1 defeat against Venezuela, but he was injured for the match against Morocco some days later.last_img read more

Cockiness in the Cockpit More from Myles Munroe Crash

first_img Related Items:cockpit, crash, investigaTION, myles munroe Facebook Twitter Google+LinkedInPinterestWhatsApp Facebook Twitter Google+LinkedInPinterestWhatsAppProvidenciales, 03 Mar 2015 – The cockpit voice recorder exposes what appears to be more pilot error in the plane crash of Best Selling Author, Bahamian Dr. Myles Munroe. The Tribune newspaper reveals fragments of the conversation which was captured by the device, and in a newspaper article revealed that one of the pilots actually told the Terrain Automatic Warning System (TAWS) to, and I quote, ‘awwh shut up’ before shutting off the device which was actually warning them that they were flying ‘too low’ and needed to ‘pull up.’ Despite both pilots being licensed and certified by the FAA and having spotless records, the recently released report showed that the men made a series of inexplicable decisions that ultimately doomed the flight and resulted in all nine on board dying when the plane collided with a crane, burst into flames and crash on November 9th 2014 over Freeport, Grand Bahama. Recommended for you Veras confirmed as second murder, investigation launched Two stabbings, two shootings including attempted murder say Police Police sends assurances about Kevino Smith Investigationlast_img read more

Glamorizing Brands

first_imgIn June 2007, Glam Media, a network of women’s fashion and lifestyle sites, passed NBC Universal’s iVilliage.com as the highest trafficked online media company targeting women, per ComScore metrics.The comparison drew the ire of iVillage’s president Deborah Fine who stated at the time it’s like comparing “apples to cauliflower.” Nevertheless, founder and CEO Samir Arora pointed out that ComScore measures them in the same space, an important distinction from the marketer perspective. To get there, Arora has crafted Glam Media as a publisher network that has grown to over 400 independently operated Web sites clustered around 20 “owned and operated” sites, which now attract about 25 million unique visitors monthly and 43.5 million globally, per ComScore, placing it among the top 25 Internet media companies.It’s a strategy that Arora claims traditional publishers have missed out on: Eliminating the “destination site” concept by harnessing the power of a carefully assembled network of independent publishers while simultaneously working the marketing side by creating the ad serving technology that injects large-format and interactive ad units directly into the content that best contextualizes them. A Package DealGlam Media, with offices in San Francisco for technology development and New York for media, officially launched during Fashion Week in New York in fall 2005. Since then the company has attracted over 200 advertisers that have purchased a variety of display and rich media ads that are designed to be as attractive and engaging as the content they’re positioned within.Arora compares the contextual package arrangement to a typical September issue of Vogue. “If you package content and advertising well the ads are not only desirable, they become as important as the content itself. If you’re reading a September issue of Vogue, is it for the ads, the content, or both?”According to Arora, it’s both. The fusion of compelling advertising and content is at the center of his company’s mission and something where he says traditional media have largely fumbled the ball. “Most of the traditional media companies were having a hard enough time trying to create content for the Internet and when they tried to bring the advertising experience into it they did not know how to translate the full-page glossy ads or full video immersion to the Internet.”Glam’s technology division has engineered two technology platforms—one that serves the ads across the network, called Glam Evolution, and one that allows site owners to format and syndicate their content across Glam’s various channels. The combination, says Arora, allows Glam to place ads with a high degree of contextual control.The ad-edit package is something Arora thinks traditional publishers are inherently unable to do, as long as they keep trying to shoehorn content that comes from a strictly print or broadcast heritage. “Content that resembles traditional media—print or broadcast—actually does not perform very well on the Internet,” he says. “It’s two different things. To engage users on the Internet you have to create highly visual and interactive content.Glam also produces custom “advertorial” content for its clients, which Arora says accounts for about 20 percent of overall revenues. These products are typically custom packages that include display and rich media ads, as well as interactive elements such as quizzes and microsites. Reebok signed such a deal with Glam in March 2007 for a six-week stretch to promote the launch of Scarlett Johansson’s shoe and apparel line.Revenues from advertisers are shared with the participating network sites, some making in the high six figures. The Network Effect, or Life in the ‘Mid-Tail’At the core of Glam’s business model is the network of publishing partners that cluster around the Glam-owned and operated anchor sites that represent each content channel. It’s a model that, says Arora, further separates the company from its big media competitors. “It’s the recognition that media on the Internet is not following the clustered hits business of traditional media—print or broadcast,” he says. “The top 10 magazines have a commanding share of market versus the next 50 or 100. And the same is true in television. On the Internet, this is not the case. For example, Yahoo as a media company has the largest reach of all the Internet, but accounts for 7 to 8 percent of the actual usage of the Web. There are tens of millions of Web properties in the mid-tail.”This “mid tail” is where Glam makes its home—methodically collecting blogs and other independently operated sites and merging them with the Glam publisher network, now numbering over 400 and arranged under a growing number of channels currently including fashion, beauty, shopping, celebrity style, glam living, entertainment and wellness.The point of an owned and operated site, says Arora, is to act as a gateway, or anchor, for its channel. These sites combine original content with content pulled in from the surrounding partner sites. “It’s part of a hub and spoke model for each of the clusters of channels,” he says. “That allows us to expose and support each of the publishers at the hub.”It is a model that has some very knowledgeable industry observers excited. “I have been arguing for as long as anyone would listen that the future of media is less about products and more about networks,” says media consultant Jeff Jarvis on his Buzzmachine.com blog. “It’s nice to be proven right. Glam is also an advertising network that supports the creation of content. That’s how you encourage others to produce more. So in the end, Glam is really a platform. That’s the key. Glam is a rare example of that and I say other media companies would be wise to follow suit.”Arora says Glam is in a position now where it can select partner sites for the women’s fashion and lifestyle channels from a waiting list, a process he likens to curating. “Our editors are both editors and curators. We start by making sure a site is targeted to women, then we look at editorial quality, then how we can package brand advertising with this publisher in a way that will make the ads desirable. What I don’t want to do is create a media company where users want to Tivo the ads.”Rapid GrowthArora declined to specify Glam’s revenues, which are based solely on its advertising model. However, a July 2007 story in Forbes reported revenues near $25 million for 2007. A Glam spokesperson declined to comment on that figure. Sequential quarter-to-quarter growth rates, says Arora, have ranged from a low of 40 percent to a high of 150 percent, and he expected the company to be profitable at the end of 2007. Costs, he says, are generally tied to the sales team, engineering and technology, and the revenue that is shared with the partner sites.Unique visitors have ballooned from 100,000 per month when the network launched, to 26 million currently. “And we have spent zero dollars on search or keywords to drive customers,” says Arora. If You Can’t Beat Glam, Join GlamThe company’s rapid growth as attracted its fair share of talent, and from the very sectors with which it is competing. Joe Lagani, former publisher of Conde Nast’s House & Garden, joined Glam last October. The magazine promptly closed after he left. John Trimble, who also joined in October, formerly oversaw brand advertising for Fox Interactive’s MySpace, IGN, Fox Sports, American Idol, and Scout.Additionally, Hearst and Lifetime have noticed the value of Glam’s network and signed partnership deals to syndicate content. Under the Hearst deal, Marie Claire contributes editorial content in exchange for inbound links to other Hearst magazine brands and subscription promotions. Cosmopolitan arranged to have its advertisers’ brands inserted into contextually relevant sites across Glam’s publisher network. And Lifetime, the women’s basic cable television network, partnered with Glam to create its own channel, essentially a vertical network of Web sites and blogs inside Glam’s network.MORE STARTUP STORIES:ArchitectCraftInternet EvolutionScientific AmericanWTWH Media More on this topic Rodale Partners with Glam Media Glam Gets $10M in Private Financing Glam Launches Video and Distribution Platform Are E-Media Companies—With Revenue—More Valuable? Women’s Network Eyes Men Glam Media Acquires Advertising Targeting FirmJust In Four More Execs Depart SourceMedia in Latest Restructuring The Atlantic Taps Creative Leadership | People on the Move The Atlantic Names New Global Marketing Head | People on the Move This Just In: Magazines Are Not TV Networks Shanker Out, Litterick In as CEO of EnsembleIQ Meredith Corp. Makes Digital-Side Promotions | People on the MovePowered bylast_img read more

Deluxe Oldies but Goodies Crab Feast

first_imgThe Rosa Pryor Music Scholarship Fund is hosting the 19th annual Crab Feast, in memory of Yvonne McKinney, at 2 p.m. on July 18that the VFW Post located at 6506 Philadelphia Road in Rosedale, MD.  All you can eat crabs & free beer. Donations are $50. For ticket information call Marcia Pryor at 410-233-4307.last_img