Stop Trying to Make Selling Easy

first_imgThe reason you want the lowest price is because you believe it makes selling easy. If you can take price out of the equation, then you eliminate one of your buyer’s primary considerations. This doesn’t help your buyer get the outcome they need. It’s all about you. It’s all about making your job easier.The reason you want the very best product is because you want the product to do the work for you. You want an overwhelming list of features and benefits that eliminate any competition so that you don’t have to do the work of building value yourself. This isn’t about what your buyer wants or needs. It’s about what you want or what you need.The reason you want to work for a big, well-recognized brand is because you believe that the brand will do most of the heavy lifting for you when it comes to selling. It isn’t about the value that you can create; you could create value working for a scrappy start-up. It isn’t about the value your company can create. It’s about making selling easier.You love lead generation, demand generation, and marketing qualified leads because, in your mind, it eliminates the need for you to build relationships and open new opportunities. You believe that you are better in front of clients once they’ve agreed to discussing their challenges with you. But the most difficult part of selling is helping your clients understand why they need to change.The reason you want prospective clients to give you an RFP is because it eliminates the process where you build new relationships and create new opportunities. It takes you right to the point where you get to talk about your product or service and where you get to share your price. You believe this makes selling easier because you skip the hard parts of the sales process.You are better off studying, practicing, and learning to sell than you are trying to make selling easy. Get the Free eBook! Learn how to sell without a sales manager. Download my free eBook! You need to make sales. You need help now. We’ve got you covered. This eBook will help you Seize Your Sales Destiny, with or without a manager. Download Nowlast_img read more

Amul is an alternate economic model: Narendra Modi

first_imgInaugurating a new chocolate-making factory set-up by dairy giant Amul in Gujarat, Prime Minister Narendra Modi on Sunday said a cooperative like Amul is a viable economic alternative to capitalist and socialist models.The new factory opened by the PM is an expansion of an already functional confectionery unit of Amul near Anand. The Gujarat Cooperative Milk Marketing Federation is India’s largest farmers’ cooperative.Credits Sardar PatelMr. Modi credited Sardar Patel, who founded the Kheda Milk Union, for creating the model. “Sardar saheb sowed the seed for a third economic model — controlled neither by government nor capitalists. Instead, it was created with the cooperation of farmers and people and everybody was a part of it. This is one viable alternative to socialism and capitalism,” Mr. Modi said.“It fills me with pride that it is the result of a farmers’ cooperative movement of over seven decades that Amul has become an identity, inspiration and necessity in the country,” the PM said, while addressing a gathering of farmers after the inauguration.He called upon Amul to set a target for making India the third largest milk processor in the world, from its current ranking of 10th, by the time the nation completed 75 years of its existence.The new plant is a ₹533-crore premium chocolate plant. A nutritional food unit, the Anand Agriculture University Centre of Excellence in Food Processing, and a ₹20 crore Vidya Dairy ice cream plant were launched simultaneously.The PM also launched a solar cooperative society at Mujkuwa village, constructed with the help of the Anand-based National Dairy Development Board.In Kutch, the PM inaugurated a gas pipeline and LNG (liquefied natural gas) terminal set up by the Gujarat State Petroleum Corporation.last_img read more

Maoists set fire to six trucks, three earth movers in Chhattisgarh

first_imgDays after two security camps were set up in Dantewada district, Maoists set ablaze six trucks and three earth movers at the National Mineral Development Corporation compound at Kirandul in the district. “The incident occurred at 11 a.m. at a construction site. The trucks belonged to a private contractor employed by the NMDC. Maoists fled the spot after setting the trucks ablaze,” said Sundarraj P., Deputy Inspector General of Police, South Bastar Range. The Maoists were feeling the heat after permanent security camps were set up in Potali and Chikpal in the district, he added. “This is their standard modus operandi to make their presence felt. This way, they try to boost the morale of tribals.”Stating that roads were being constructed in the area, Mr. Sundarraj said the security forces have launched a search operation. On November 12, the police had fired in the air to disperse a crowd of 500 villagers that descended on the Potali security camp to oppose it. A day later, the police claimed it held a “positive interaction” with those residing within the camp’s security perimeter. In June, the tribals forced the NMDC to stop operations at five iron ore mines at the Bailadila hills for six days, protesting against a mining proposal at a hill they consider sacred. Meanwhile, the Sukma police have gunned down two Maoists in the Chintagufa police station limits and recovered a hoard of arms and ammunitions, said a note from the police. Vanjam Bhima and Kawasi Soma, of the Jagargunda area committee, were part of a group that ambushed a police party. “The police fired in self-defence. The Maoists retreated into the forest and hills,” said the police.last_img read more

Mou: Smalling’s hair his only issue

first_imgManchester United manager Jose Mourinho has been impressed with Chris Smalling’s recent form, though he is not keen on the centre-back’s new haircut.Smalling scored what proved to be the winning goal in Saturday’s 2-1 triumph at Watford, ending the hosts’ 100 per cent start to the season, even if late pressure meant it was a close shave for United.Aside from the goal, the defender’s display was impressive, as he dealt with Troy Deeney particularly effectively at Vicarage Road, proving to be a cut above the opposition. Article continues below Editors’ Picks Man Utd ready to spend big on Sancho and Haaland in January Who is Marcus Thuram? Lilian’s son who is top of the Bundesliga with Borussia Monchengladbach Brazil, beware! Messi and Argentina out for revenge after Copa controversy Best player in MLS? Zlatan wasn’t even the best player in LA! But, after sporting a new ‘do’ which appeared to be a combination of cornrows and bantu knots, Smalling should not be expecting any style tips from Mourinho.”He was good, the only thing I don’t like from Chris at this moment is his haircut, but I am nobody to tell him that,” Mourinho joked in his post-match news conference.”But he’s playing really well, also Victor [Lindelof]. And I repeat, Marouane [Fellaini] is really important for them in two difficult matches, matches of two-against-two, because Burnley and Watford play two strikers, two powerful strikers.”They can hold the ball, they can make runs, they are good in the air, they are physical, clever, so I think these three guys [Smalling, Lindelof and Fellaini] were very important for us today again, and when a central defender can score a goal, even better.”Fellaini made his second start of the season on Saturday after impressing against Burnley last time out, and Mourinho is delighted with the Belgian’s form, while also crediting his “simple” style of play.”We made defensive mistakes against Brighton and against Tottenham,” Mourinho said. “Against Brighton we didn’t deserve to win that match, but against Tottenham I think we did deserve to win it.”But six goals and defensive mistakes, and then we go to two matches away – difficult matches, different stadiums, Burnley, Watford – and I felt that my central defenders they needed, especially in this moment of a bit of instability, they needed somebody to support and to give them the first wall; physicality.”But Marouane is giving us more than that. He is giving us that, but he’s giving us also quality and simplicity in his football. He’s playing simple.”He’s playing simple and well. So I’m really happy. I’m really happy with Marouane.”last_img read more