India skipper Virat Kohli said England will find India tougher opponents after a successful series against Australia, who slumped to a 34-year-old low in the ODI rankings.India will play England in three T20Is starting July 3, three ODIs starting July 12 and five Tests starting August 1.Last month, England whitewashed Australia 5-0 in the ODI series before winning the only T20 International against the visitors. Australia, were of course, without the services of the banned duo Steve Smith and David Warner besides all their first choice bowlers including Pat Cummins, Josh Hazlewood and Mitchell Starc.India, on the other hand, have been dominant across formats for the last two years. When England last toured India, the hosts won the Test series and rounded up victories in the ODI and T20I series.India in England: Krunal, Chahar included in limited-overs squadsMore significantly, India have become stronger and have ironed out their flaws in other areas – they now have options in the middle-order and two lethal wrist arm spinners, who troubled South Africa in their own den as India cruised to a 5-1 victory in the ODI series.Understandably then, Kohli feels India will be far more challenging than an Australian team clearly at its weakest.”We definitely are,” Kohli said a reporter asked if India were stronger than Australia. “We believe in our abilities, and we obviously have a lot of Twenty20 experience.Harbhajan, Azharuddin raise serious questions on Yo-Yo test”We’ve just come off the IPL (Indian Premier League) and a couple of games against Ireland as well — where the team has looked great.”Kohli, who scored 455 runs in 11 limited overs matches in the 2017-18 season, expects a confident England to burst out of the blocks.advertisement”We expect England to come hard at us, and we certainly want to play some positive and hard-fought cricket,” said Kohli. “It’s going to be an exciting series, and we believe we have the side to put up a great fight — and if we win the crucial moments then anything can happen.”India, will however, look to make more of an impact in the Test series. In 2014, they lost the five-match series 1-3 after taking a 1-0 lead at Lord’s. Kohli, who was a far cry from the outstanding batsman he is today, managed only 134 runs in the Test series.However, the 29-year-old skipper is not overtly concerned and said he does not have any specific plans to make up for the failures of four years ago.”I don’t think from the public or outside point of view. Does not matter whether I get runs, I want the team to play well and win. I don’t have a benchmark here just because the 2014 tour did not go well,” he said. “I want the team to play good cricket in England I want to lead from the front. It’s just a set of international matches in another country.”
If the thought of asking for a donation in person makes you sweat, Network for Good’s next free webinar is for you.Tune in Tuesday, April 16 at 1 p.m. Eastern to hear fundraising expert Jay Frost give nonprofits the insider scoop on garnering support via one of the most powerful methods — the in-person ask.Join us and learn answers to the following: How to ask for donations in a way that is comfortable for youHow to identify your unique asking strengths and best use themWhy asking for gifts doesn’t have to be so scary!Register here.
The following post is a summary of Adam Grant’s presentation on his book Give and Take: A Revolutionary Approach to Success at the Conference on Volunteering and Service.In Give and Take, Adam Grant’s premise is that there is more to the secret of success than hard work, talent and luck – especially as the world continues to become more hyper-connected. What’s missing is generosity. Givers excel in a collaborative work environment, but can burn out easily if they don’t see the impact of their contributions or don’t learn how to set boundaries. This is especially true for people in helping professions such as nonprofit leadership, cause marketing and social responsibility.Here are Adam’s 4 tips for creating a cultures of successful givers at your organization.1. Get the right people on the bus (a nod to Jim Collins)Weed out the takers and encourage matches to take their cues from the givers. Rewarding giver behavior and helping matchers see the value in reciprocity with a net positive benefit will nudge your culture towards a collaborative, generous workplace.2. Reduce costsThink about the power of 5-minute favors. You don’t have to be Mother Theresa or Gandhi to call yourself a giver. Giver mentality is more about finding efficient ways to make low-cost gestures with high value to the receiver. You’ve heard of micro-volunteering? Think of it as micro-favors. If someone asks you for help and you know you are the best equipped to help and the act will only take you 5 minutes, say yes. Always. If you are not the best equipped to respond, point the person in a new direction to find the help they need.3. Show impactSome givers burn out others are energized by doing favors – why? Givers burn out when they can’t see the value of their impact. Think of ways to have authentic messengers demonstrate the value your staff creates every day. A message from the CEO is nice, but givers are more motivated by a thank you from a program beneficiary or an employee who gave in a personally meaningful way. Showing impact in a tangible way relates to the concept of the ‘identifiable victim’ or ‘singularity effect’ – people are more compassionate when they can relate to one person’s story.4. Encourage help-seekingA whopping 75-90% of helping starts with a request, yet people hesitate to ask for help – especially givers. Givers don’t want to be a burden and often confuse taking and receiving. We need to create work cultures that reward asking for help and make it ok for people to take it. Also, givers to ask for help so other people (namely matchers) have the opportunity to give and so givers know who can benefit from their help and how in the future.Here’s an example of how help-seeking improves results. Appletree Answers, a call center solutions provider, was experiencing 98% staff turnover each year. That’s a huge HR hiring burden to replace your staff every year. The company started internal employee wish program where employees could ask for help fulfilling their dreams and other employees could offer assistance to making those wishes come true. As a result of creating this culture of giving and receiving, staff turnover dropped to 33%.Your organization can create its own Reciprocity Ring. Here’s how.· Invite employees to join the program.· Have everyone participating make a request.· Everyone in the program then tries to help make those requests happen.· Everyone is both a giver and a receiver, so there is no stigma about asking for help.· Everyone gets better understanding of the resources in their network for future giving and receiving. by Kate Olsen, VP of Strategic Projects at Network for Good @Kate4Good
Is your nonprofit website sending the right message to potential donors? Year-end fundraising season will be here before you know it. Now is the time to clear away the cobwebs and roll out the welcome mat for prospective donors, volunteers, and those who may benefit from your work. If you haven’t updated your site in a while, you might give donors the impression that your organization is no longer active.Worried your site may say “move along” instead of “come on in”? Here are the top issues that can scare visitors away from your nonprofit website (and how to fix them).Broken linksThey’re not just aggravating and confusing for your website visitors, broken links can also be a big red flag for search engines like Google. Having internal links that don’t work or that don’t point to real content can affect how your site shows up in search.How to fix it: Most website platforms and content management systems have reporting that will show you the top pages that are returning an error. Taking a close look at your Google Analytics can help as well. Do some internal testing on your website to make sure all of your links are taking visitors where they should. Stale content Do you still have information about your “upcoming event” on your home page even though the “upcoming event” took place several months ago? Is the last post on your nonprofit’s blog from 2012? This is a surefire sign that no one in your organization is actually looking at your website. To your visitors, it says: we gave up.How to fix it: Make it someone’s responsibility to frequently review your website and do regular housekeeping. If you have a news feed or blog that shows up on your home page, make sure you’re adding new content frequently. If you don’t have a plan to add new items, remove these feeds from your pages. Dated designThis one is somewhat subjective, but there are certain hallmarks of an outdated web design: crazy animations, hard to read text (usually light text on dark background, or a veritable rainbow of font colors), randomly-placed images, to name a few. Geocities is dead. It’s time for your nonprofit website to move on to better things.How to fix it: A complete makeover would be nice, but if that’s not in the cards, focus on fixing the most egregious cosmetic issues within your current design and platform. Start with your key pages and branch out from there. Make it easy to read and remove anything that makes your site look like this. No contact informationThe lights may be on, but without obvious and current contact information, is anyone really home? Your contact details give people an easy way to ask questions and find out more, plus openly listing this information on your website is a sign of trust and transparency. How to fix it: Add your physical address, phone number, and a way to email you to the footer of your website. Place clear links to your “Contact Us” page within your site’s global navigation. No clear way to donateThis is the first thing I look for when I am asked to review an organization’s website, and it’s amazing how many nonprofits still don’t have a prominently placed donation button on every page of their website. Without a clear and highly visible way to donate, you’re effectively telling donors: we don’t need your money. How to fix it: Make your donate button big, bold, and above the fold of your website. Make sure your donate button actually says “Donate Now”, “Donate”, or “Give”. Fuzzy language won’t cut it here. Slow to loadOne Mississippi, two Mississippi … by three Mississippi your website better be finished loading, or most visitors will simply leave. It may not be fair, but people are impatient. They have better things to do than to wait for your carousel of images or Flash presentation to load. How to fix it: Start by confirming there are no technical problems with your website’s platform or hosting service. Then, take a hard look at your website’s key pages and see how you can streamline them by removing extraneous images, code, or other files that are bogging down your site. A reputable web developer can also provide suggestions for other improvements that can speed up your site. (Bonus: Decluttering your site will have a positive effect on potential donors, making it easy for them to figure out what it is you do and why they should care.) Not mobile friendlyWhen your nonprofit website is difficult to load (or completely dead) on a mobile device, you may as well not exist for that smartphone user. 56% of US adults are smartphone users, and they’re becoming more and more likely to read your emails and social media outreach on a mobile device. If your links take them to a site that’s non-functional on their phone, you’ve missed out on another opportunity to connect.How to fix it: You don’t need a complete overhaul to make your website more mobile friendly. Focus on a handful of key pages (think: home page, donation page, contact page, any other pages you point to regularly from emails or social media) and improve them with these 8 tips for making your nonprofit website mobile friendly. (Bonus: Most mobile-friendly website tweaks will improve usability overall.)What are your biggest website challenges? Have you made a recent change to your site that’s made a big difference? Chime in with your thoughts in the comments below.
We’ve all heard it before, “Give me your Rolodex, give me 20 names that I can contact.” It can be overwhelming to produce a big list of people who are eager to raise money for your cause. But what if 20 names is 19 too many? What if all you need is just one? This is the idea proposed by philanthropist Jeffrey Walker and fundraising expert Jennifer McCrea in their recent book, The Generosity Network.Reach out.Asking your nonprofit board members for just one person who might be interested in joining your cause will seem more manageable to them and is more likely to generate a thoughtful response. That way, you can meet with someone who is open to starting a relationship with you and—ultimately—your organization.Meet in an intimate setting.Invite your new contact to meet, but beware of asking them to your office! Conference rooms can be beautiful spaces: great for viewing PowerPoints, but actually hosting an intimate first meeting? Forget it! Go to coffee or breakfast so that you can be in a space that is made for conversation. In a coffee shop, sharing your story won’t come across as rehearsed the way it automatically would in a conference room or at someone’s desk. Context is everything.Form a connection.Remember, this first meeting isn’t a sales call; it’s a chance to authentically connect. Be ready to ask what your new contact truly values and consider saying, “For the record, I’m not going to ask you for money today.” If people think you’re just there to extract something from them, they might beworrying about your potential ask. If they’re only half listening, it will be hard to build a relationship of trust and explore a potential partnership. But don’t wait too long to ask for a commitment! It’s important to share what your organization is doing and what you could achieve together.For more ideas on developing a relationship with your donors and how to turn them from one-time customers into lifelong partners, access the archived webinar presentation of Nonprofit 911: Build Your Generosity Network with Jennifer McCrea and Jeff Walker.
1. What is my goal?Without a goal, your ad campaign will mean nothing and you will be simply throwing money away (and trust me, Facebook doesn’t mind taking it). A reasonable goal could be an increase in email signups from your website. When you create your ad, this will be called the “advertising objective” – it’s what you want people to do when they encounter your ad. Cody suggests (and I agree) that you pick a goal much more in depth than simple clicks to your website. Do you want to measure “website conversions”, which means that when people visit your website, they take an action and “convert”?A successful “conversion” could be signing up for your email newsletter, subscribing to your blog, or making an online donation. 3. Can I afford it? Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy.Many nonprofits who spent years or months building up an engaged online community on the biggest social network are now seeing a dramatic decline in the number of fans they are able to reach with each post.If this sounds familiar, you may be wondering if Facebook Ads will help your nonprofit reach more fans and get more bang for your Facebook buck.At the recent Social Media for Nonprofits Conference in Boston, Cody Damon of Media Cause provided some insightful advice on whether or not a nonprofit should jump into the Facebook Ads ocean.Before you sit down and purchase a Facebook Ad for your nonprofit, ask yourself these three vital questions: 2. Can I measure it?Whatever the objective, make sure that you can measure it. Just saying “raising awareness for my nonprofit” may not be enough, unless you have specific benchmarks in place to measure your progress.You need to know what success looks like. What will happen if your Facebook Ad is successful? What will have changed? Clients frequently ask me about the price of Facebook Ads. Unlike traditional newspaper ads or billboards, there is no set price for a Facebook Ad.You can set your daily budget, or “lifetime” budget, and you will need to choose a CPM (cost per thousand impressions) or CPC (cost per click bid). You only pay for the impressions or clicks that your ad receives, and if they are targeted well, this can be very effective.If this all seems like Greek to you, you are probably not ready to run a Facebook Ad without outside help. Facebook has a great help center on their website, and there are many firms and consultants who can help you set it up and run it.General best practices for your Facebook Ad:It must be eye-catching and well-written. Do not use your logo and call it “Come to our website!”It must have a photo. For all ads, the best size image to upload is 1200×627 pixels,The photo cannot contain more than 20% text.If it directs to an outside website, it should direct to a specific landing page, rather than just the main home page of your website.For more on using Facebook Ads to build your online community and engage with your fans, read these great posts by Jon Loomer, John Haydon, Nancy Schwartz and David Serfaty.Julia Campbell works with nonprofits to help them raise money online, conquer social media, and become content experts. Her blog on nonprofit marketing is at www.jcsocialmarketing.com
Everyone knows that storytelling is a win for nonprofits, but not all stories are created equal.To truly resonate with your readers, your story needs to have three essential ingredients:A strong emotional pull. Stories should make us feel something. Happy. Sad. Outraged. Inspired. All of these emotions can make an impact, but above all else, an amazingly effective message needs to make your reader feel, then act. Not think, then act. Not think, then feel, then act. FEEL, then act. Don’t disconnect these two steps. Lead with a strong pull of emotion, engage your reader’s senses, and then ask them to take action. A singular focus. Resist the urge to pack everything into one story—you’ll only confuse your reader. Stories work best when they are rich, yet simple, and are laser-focused on one message, one issue, and one person. You likely have many stories to tell, but focus on telling one distinct story at a time for best results.A clear tie to the reader. Your audience should quickly and clearly understand why your story matters to them. Does it tap into something they have experienced? Does it affect the community they love? Think about how to incorporate details that are meaningful to your supporters, then underscore your donors’ role in the story. Are they the hero? What can (or did) they make happen?There are many components that come together for an amazing story, but without these core elements, your message will fall flat. How are you incorporating all three into your donor communications?Need some help writing more effective stories for your nonprofit’s outreach? I’ve got your back.In our next free webinar, I’ll walk through a simple framework for more compelling stories that will help you connect with donors, raise more money, and retain supporters by reporting your impact in a highly memorable and relatable way. Register now to save your seat for Storytelling with the Emotional Brain. (Can’t attend the live session? Never fear. Go ahead and register and I’ll make sure you get a copy of the slides and the recording.)
ShareEmailPrint To learn more, read: Posted on July 1, 2013May 19, 2017Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)An expected 10,000 delegates will soon gather in Cape Town, South Africa for the International Conference on AIDS and STIs in Africa (ICASA). The conference, with the theme of Now more than ever: targeting zero, will be held from December 7-11, 2013. The final day to submit an abstract for review is July 5th, 2013.About the conference:Reflecting the conference theme “Now More Than Ever: Targeting Zero” and UNAIDS “Getting to zero” mantra of zero new HIV infections, zero discrimination and zero AIDS-related deaths, HIV prevention will be an important feature of this year’s ICASA plenary sessions.Starting at the very beginning of the HIV prevention spectrum, Dr Chewe Luo, Senior Advisor on HIV and AIDS at UNICEF, will present cutting edge strategies for the elimination of Mother-to-Child transmission (MTCT) in Africa. Shifting focus to youth Emmanuel Etim, the young and dynamic Project Co-ordinator of the African Union Youth Volunteer Corps, will in part address the road ahead for African youth to reach zero new HIV infections.Professor Christine Katlama, Head of the AIDS Unit, Department of Infectious Diseases at the renowned Pitié-Salpêtrière Hospital in Paris, will look at the long-term complications of living with HIV, including the impact that HIV drug resistance has on prevention efforts.UNFPA’s Senior Advisor on HIV, Ms. Bidia Deperthes, will provide the broadest overview of Africa’s current effective prevention programmes and tools…Read more here.Learn about the five conference tracks.Review the abstract submission guidelines.Take a look at the key conference dates.Stay tuned on Twitter at @icasaconference.Visit the general conference site.The Maternal Health Task Force is currently coordinating a blog series on maternal health, HIV, and AIDS. To view the series, click here.For additional information about maternal health, HIV, and AIDS, visit our topic page.If you are interested in sharing a guest blog post for our series on maternal health, HIV, and AIDS, please contact Kate Mitchell (email@example.com) or Samantha Lattof (firstname.lastname@example.org).Share this:
Your website lacks details about your nonprofit’s mission and vision.Why is your organization the nonprofit to support? What are you doing that’s different from others? Simply put, what makes your nonprofit stand out? It’s important that the answers to these questions are easy to find on your website! By spelling out your mission and vision, donors can easily understand what their donations will accomplish. Your website doesn’t feature your nonprofit’s latest news.Create (or maintain) a place on your organization’s to share your latest news and examples of your most recent content, such as interesting articles, upcoming events, and special projects. This type of content works well on a blog and you can also link to this content on social media and in your newsletter. Your website doesn’t feature endorsements and third-party reviews.Make sure your website includes ratings from GuideStar and Charity Navigator or a testimonial from a stakeholder. The effectiveness of your websites’ messages depends on the messenger. Let others help build your case and show that you are trustworthy. Your website doesn’t have social media links or a newsletter sign up.Social media is a key way to connect and communicate with supporters. Be sure that all those hours tweeting and blogging don’t go to waste: Provide links to your social media profiles and make it easy for supporters to see your content and share on their social media channel of choice. If a new fan isn’t the social media type, an email newsletter is a great way to help them keep in touch. That’s why it’s important that your newsletter sign-up process is simple and seamless. Your website isn’t mobile-friendly.Take a moment to evaluate your website’s usability for mobile users. Open your website on a mobile device. Are your donation page and website easy to navigate on a tablet or phone? Your website’s content uses too many words to demonstrate your work.As the saying goes, a picture is worth a thousand words. Pictures of people who benefitted from your services or volunteers in action can demonstrate your mission, illustrate the impact of your work, and complement your website’s text. Again, people’s attention spans are short. A compelling image will capture visitors’ attention and tell a story in a better way than multiple paragraphs of text. Your website’s navigation doesn’t make sense.Your website should be organized according to the expectations of the people who come to your website. Instead of thinking how to present the information you want people to find, make it easy for your visitors to find the information they want. Back by popular demand to help you get ready for #GivingTuesday and Year-End -enjoy!Boo! That’s your website scaring you into reality. And the reality is that people’s short attention spans mean your website needs to provide visitors with easy access to everything in just three clicks. It must grab visitors’ attention, provide information, and spur visitors to action.Here are nine super scary website mistakes you should address before the year-end giving season is here and donors are too frightened to use your website! Don’t wait…these website mistakes can result in the biggest horror of all: missing out on donations in December!Your website doesn’t have contact information.Make sure it’s easy for website users (and potential donors) to find your organization’s phone number, email address, or contact form. Also, make sure staff members know how to handle donor inquiries. Your website doesn’t have a clear ask for donations.Don’t be afraid to ask for donations on your website. Isn’t that the whole point of fundraising? Supporters will appreciate that you’ve made it easy for them to donate, so make that button shine! Network for Good always recommends you make the button big, bold and above “the scroll”. Plus, a smarter donation page will help you get donors to give, give big, and give again. Take advantage of our accredited Personal Fundraising Coaches to get hands-on help with your year-end fundraising activities. Schedule a call to learn more today.
We know how tempting it can be to take a break from fundraising after the hustle and bustle of year-end giving in November and December. However, spring is a popular time to send out fundraising appeals.Why Launch a Spring CampaignEnough time has passed since year-end giving that fundraisers feel comfortable asking for donations.Without key dates like #GivingTuesday and New Year’s Day providing natural bookends for a campaign, fundraisers can be more flexible about when to send out appeals and by when to request donations be submitted.While a great option, spring campaigns aren’t quite as omnipresent as year-end campaigns, which means less competition for donors’ attention.Now that you know why a spring campaign is a great idea, it’s time to figure out how to make the most of them.5 Best Practices for Spring CampaignsDevelop a theme. From your messaging to your visuals, working with a cohesive theme is a great way to connect direct mail, email, and social media posts. These communications should look and sound like they’re part of one overarching campaign. Use an integrated marketing approach and send out multiple types of communications to compel your donors to act.Choose a fundraising strategy. Recently, Network for Good hosted a webinar all about spring campaigns, featuring one of our Personal Fundraising Coaches, Andrea Holthouser. During the webinar, Andrea recommends choosing one key strategy to focus on this time of year, such as acquiring new donors or encouraging monthly recurring donations. What strategy will you choose? Listen to the webinar for more spring campaign tips.Create a themed everyday giving page. Once you have developed a cohesive theme to connect your messaging and wording, why not create an online donation page to match? Update the link attached to the donate button on your organization’s homepage during your spring campaign and make sure your email blasts drive traffic to your dedicated page as well.Tell a story. Choose a beneficiary who was helped by your organization in 2018 and ask your donors to help people, animals, or causes like them in 2019. Remind your donors that their gifts make an impact throughout the year and that making more than one gift is a great way to increase their impact for the cause they care about.Don’t forget the flowers! If you’re using your own images or stock images, it’s worth ensuring that any outdoor photos reflect the correct season. If your area is experiencing great weather, it might be worth skipping the snow-covered shots and opting for full trees and landscaping in the background. Even if the temperature isn’t quite spring-like, a little aspiration might just grab the viewer’s attention and prompt a positive response.A spring campaign is the perfect way to fundraise for a new initiative, raise more for your annual gala, or wrap up your fiscal year. Engage and renew donors, attract prospects, build awareness, and plant the seeds that sustain your organization. Download our 30-Day Spring Fundraising Plan to launch your campaign today!Read more on The Nonprofit Blog