4 Tips for Subject Lines That Work

first_imgBefore: Take the Farm Friends SurveyAfter: Farm Friends Asks: What’s Your Fantasy Meal? Subject lines are more important than you might think. On average, at least 100 emails flood your constituents’ inboxes every single day. That’s a lot of digital noise to shout over, which is why your email subject lines need as much TLC as the content inside. Here’s a simple, four-step makeover to help transform your subject lines from ho-hum to “Oh, wow!” 1. State the ObviousDon’t dance around the point of your email. Talk straight to your recipients about what they’ll find inside. You can be creative and pique curiosity, but for best results, make sure you answer the question, “What’s this email about?” If you make readers think too hard, they may just opt to delete without reading and move on to their next message. For newsletters, highlight the key piece of content you’re sending—a subject line like “Fall 2013 Newsletter” is easy to gloss over in a busy inbox.Before: All the news that’s fit to emailAfter: The Top 10 Women in Science 4. Keep It ShortMake every word count. After you’ve written your subject line, go back and delete words or phrases that don’t add value. Ideally, stick with around 50 characters or less. Some studies have found that the 28- to 39-character range is the sweet spot for maximum open rates.Before: Final reminder to make reservations to attend the Strutting Dog Gala on October 15, 2013!After: Strutting Dog Gala: Last day to RSVP! 3. Avoid the Spam TrapWhy bother with killer content if your subject line gets it caught in the spam filter? Keep your message front and center by avoiding things like cute symbols and special characters—spam filter magnets that attract the wrong kind of attention. Subject lines containing the words help, RE, or FWD are often interpreted as scams.Before: ♥♥♥You will LOVE these PREMIUM GIFTS for your donation!!!♥♥♥After: Cool donor gifts from Heart Healthy Houston! 2. Stand Out from the Crowd In a sea of emails, it helps to be a little different. Add a touch of visual interest with brackets, quotes, a smidge (just a smidge) of all caps, or an exclamation point (just one!). Personalize your subject line with the recipient’s city or state, which typically generate higher open rates than first or last names. Instead of telling people what’s inside, try asking a question that piques their curiosity.Before: SafeSurf loves its volunteersAfter: SafeSurf LOVES its volunteers! Before: Hot dog! Get down and boogie with your beagle!After: Join Long Island Pet Rescue’s Fall Frolic Before: RE: Help a veteran find a homeAfter Homes for Heroes Fall Fundraiser wants you! Revamping your subject lines with these simple tips can make a big difference in your email open rates. You might even see a boost in constituent engagement and giving!Don’t forget:Your email subject lines can show how much you respect your constituents’ busy schedules by telling them exactly what they’ll find inside.It’s okay to add a little visual interest to your subject line, just don’t overdo it and catch the eye of the spam filter instead.Short and sweet is best when it comes to subject lines. Always try to keep them under 50 characters. Before: Books for Kids is Coming to your neighborhoodAfter: Books for Kids is Coming to Newport!last_img read more

5 rules for thanking donors

first_imgHere at Network for Good we experienced a busy giving season right up to the final hours of 2013. This is good news for nonprofits, as we saw a 16% increase in dollars donated compared to the year-end fundraising season of 2012. After all of that activity, it can be tempting to take it easy for a few weeks now that January is here. Of course, the reality is that your work with donors is just beginning. Now is your opportunity to begin turning year-end donors into your long-term partners in good. To do so, you need a solid plan to welcome these donors, keep them informed, and build relationships with them throughout the year. The first step is to keep the magic alive with a well-planned donor gratitude strategy. Here are some things to keep in mind:Thank your donors as soon as possible. Ideally, your online donors have already received an automatic thank you and receipt, and offline donors are receiving their thank yous in the mail shortly. Thanking donors promptly is not just common courtesy, it’s positive reinforcement of their decision to support and trust your organization.A receipt is not a thank you. Yes, you must make sure your donors get donation receipts that include information on tax deductibility. That said, if the most interesting line your response to a donor’s gift is “No goods or services were received by the donor as a result of this gift,” you’re doing it wrong. (See also: IRS rules on acknowledging contributions.)One thank you is not enough. You’ve acknowledged all of your year-end donations with a proper thank you. You’re done, right? Not so fast. One great thank you is a good start, but don’t forgo regularly thanking donors to keep them up to date on the impact of their gifts. Don’t leave donors wondering, “Whatever happened to that person/animal/cause in need?”Don’t forget other donation sources. Acknowledge every donation your organization receives, whether they come from your direct mail campaign, your online donation page, or from third-party sources such as employee giving programs, peer-to-peer fundraisers, or online giving portals. Understand all of your donation sources and tailor your notes of appreciation, where necessary. New donors coming in from a peer-to-peer campaign, for example, may need a more formal introduction to your organization than donors you’ve directly solicited.Make sure your thank you is sincere and memorable. You may have a template for your donor thank yous, but if your thank you feels like a form letter, it needs more work. Express authentic gratitude for your donors’ generosity and put them in the middle of the work you do. Use photos, quotes, and even video to help bring these stories to life for your supporters. Give donors a thank you so amazing that they can’t wait to show it off to their friends and family. Need some help with your thank you letters? Here are a few resources from our learning center: How to Treat Your Donor Like Your SuperheroKey Qualities for Amazing Thank You Letters3 Things Your Donor Thank You Should Do6 Keys to Donor RetentionAre you sending an amazing thank you this year? Have you received one? Share your examples in the comments and we’ll feature the best ones in an upcoming post!last_img read more

5 Tips for Streamlining Your Online Fundraising Tools

first_img5 Tips for Streamlining Your Online Fundraising ToolsOnline fundraising tools can make a huge difference in the amount of donations a nonprofit receives. Just being able to accept online donations has increased the reach of many nonprofit organizations, and it allows donors to give whenever they wish, by simply connecting with their smartphones, rather than having to wait until they are home with a checkbook handy.Since the majority of the population accesses the internet regularly, nonprofits are able to communicate with potential donors and share their message more frequently than ever before. Over the years, marketers and publicists have determined which formats are the most effective for brochures, postcards, posters, and other types of material used to promote organizations of all kinds. Donation software has also been developed, tested and re-designed to increase its effectiveness.Fundraising websites are like other websites in some ways, but they have some differences that should not be overlooked. Donation software, in particular, has been found to be most effective if it follows these five guidelines.Donation software should be mobile-friendly. If a potential donor is online using a mobile device and clicks your “donate now” button, but can’t navigate through the donation page on the device’s small screen, you will lose the donation. People are easily frustrated with pages that don’t work well, or are confusing, and leave the page in a matter of seconds.Limit the number of fields requiring input. When a form requires a lot of information, users are likely to leave the page without completing it. This means that even though they fully intended to make a donation when they got to the page, the fundraiser software became a hindrance, rather than a tool for helping them complete the intended action.Avoid links away from the donation page. It may seem appropriate to include a link back to your website or resources for more information on the good work that will be done with the donations you receive, but bear in mind that people are easily distracted—especially online—and interesting links that direct potential donors away from the donation page are stopping the donation process.Limit the amount of text on the page. Your website is a great place to share as much information as possible about your cause and the good work done by your organization. Your donation page should focus only on accepting online donations. A couple of sentences and an image that evokes emotion are enough to keep the donor inspired. Excess text can trigger “fine print” skepticism.Keep it simple. Complex options on a donation form make it less likely that donors will complete it. Fundraising websites should include options for recurring giving, and offer suggested donation amounts that the donor can choose with one click, but never include suggestions such as a percentage of the donor’s income, that would make them stop to think. They are much less likely to complete the form if there is more for them to do.Since 2001, Network for Good has helped over 100,000 nonprofit organizations raise more than $1 billion online. To discuss how we can help you get the most out of your fundraising efforts, contact us today or call 1-888-284-7978 x1.last_img read more

3 Musts for Better Stories

first_imgEveryone knows that storytelling is a win for nonprofits, but not all stories are created equal.To truly resonate with your readers, your story needs to have three essential ingredients:A strong emotional pull. Stories should make us feel something. Happy. Sad. Outraged. Inspired. All of these emotions can make an impact, but above all else, an amazingly effective message needs to make your reader feel, then act. Not think, then act. Not think, then feel, then act. FEEL, then act. Don’t disconnect these two steps. Lead with a strong pull of emotion, engage your reader’s senses, and then ask them to take action. A singular focus. Resist the urge to pack everything into one story—you’ll only confuse your reader. Stories work best when they are rich, yet simple, and are laser-focused on one message, one issue, and one person. You likely have many stories to tell, but focus on telling one distinct story at a time for best results.A clear tie to the reader. Your audience should quickly and clearly understand why your story matters to them. Does it tap into something they have experienced? Does it affect the community they love? Think about how to incorporate details that are meaningful to your supporters, then underscore your donors’ role in the story. Are they the hero? What can (or did) they make happen?There are many components that come together for an amazing story, but without these core elements, your message will fall flat. How are you incorporating all three into your donor communications?Need some help writing more effective stories for your nonprofit’s outreach? I’ve got your back.In our next free webinar, I’ll walk through a simple framework for more compelling stories that will help you connect with donors, raise more money, and retain supporters by reporting your impact in a highly memorable and relatable way. Register now to save your seat for Storytelling with the Emotional Brain. (Can’t attend the live session? Never fear. Go ahead and register and I’ll make sure you get a copy of the slides and the recording.)last_img read more

How to Make the Most of Your Year-End Donors

first_imgThis is what we all know:  December is huge for individual giving.In 2014, Network for Good saw thirty-one percent of the year’s online giving happened in December, and 12% of the year’s gifts came in during the last 3 days of the year. There’s still time to reap the rewards of this last-minute activity. With all of the time, effort, and money you put into your final fundraising campaigns, make sure your get the most out of your year-end donors with these tactics:Create a Great ExperienceEach aspect of your campaign—and especially your donation page—should reinforce a supporter’s decision to give while making it quick and easy for them to complete their donation. This means all of your materials should echo your key fundraising messages and incorporate your nonprofit’s branding. Each part of your campaign should be an continuation of the conversation you’re having with your potential donors across all of your outreach channels.Offer Suggested Donation AmountsDonors are looking for cues for how much to donate. While they may have a number in mind, they’re not really sure what level will make an impact. In addition to letting donors fill in their own donation amount, give donors a shortcut by offering suggested giving amounts that take the guesswork out of how much to donate.By presenting defined choices, supporters have context on what might be considered a “low” amount vs. a higher end contribution. This not only makes it easier for your donors, these suggestions can actually motivate donors to give more. Showcase Recurring Giving OptionsIn your fundraising appeals and on your online donation pages, always include the option to make a recurring gift. Well-positioned recurring gifts give supporters a way to give every month for the next year, instead of just one year-end donation. This is a win-win situation for everyone involved—donors can give more over time and you have a steady stream of dependable funds. Attach giving levels, special perks, and impact descriptions to monthly gift tiers to make recurring giving a more attractive option. If you don’t have a donation page that will help you increase your average gift size and encourage monthly giving, it’s time to make a change. Get a personal tour of Network for Good’s donation pages today.Enable and Encourage Social SharingMake it easy for your donors to share your message and raise money on your behalf by giving them tools to share your message via social media and peer-to-peer fundraising tools. Include social sharing buttons on your donation confirmation and thank you pages, in your thank you letters, and in follow-up emails. Provide copy and paste or pre-programmed messages to allow your donors to easily spread the word. Since enthusiastic supporters are often your best spokespeople, let their passion create a wave of donations by teaching them how to set up a fundraising campaign with a peer-to-peer fundraising page.Collect the Data You’ll Need in 2016As you reach out to donors this giving season, set yourself up for success by tracking and recording your results along the way: from email open rates to donation history. You’ll learn what’s working and what’s not, and you’ll pave the way for a strong retention strategy because you’ll know exactly how you should talk to each type of donor that comes in the door. Your best bet is to have an easy-to-use donor management system in place to collect this information in December, which will enable you to quickly analyze and act on that information in January. Don’t have a donor management system that makes your life easier? We can help. Schedule a personal tour today.Have a Solid Donor Stewardship PlanTurn first-time or casual givers into repeat donors by sending them a warm, timely thank you letter, and then keep them up to date on the impact of their donation. Stay in touch so that they feel like a true part of your community and can relive the helper’s high over and over again. When donors know their gift was appreciated and made a difference, they’ll be more likely to give again. Of course, these efforts will also help you keep your current loyal donors devoted for years to come.last_img read more

Russian Japanese foreign ministers discuss disputed islands

first_imgMOSCOW — The foreign Ministers of Russia and Japan are holding talks about disputed Pacific islands.The Soviet Union took the four southernmost Kuril Islands during the final days of World War II. Japan asserts territorial rights to the islands, which it calls the Northern Territories, and the dispute has kept both countries from signing a peace treaty.Russian President Vladimir Putin and Japanese Prime Minister Shinzo Abe have agreed to resume discussions on a 1956 Soviet proposal to return two of the islands to Japan. Russian Foreign Minister Sergey Lavrov and Japanese counterpart Taro Kono met Monday to pave way for Abe’s visit to Moscow later this month.Signalling tough talks ahead, Moscow has recently bristled at Japanese statements about a possible deal, warning Tokyo against “artificially inciting the atmosphere.”The Associated Presslast_img read more

Butlers run offers hope for smaller schools

When Gordon Hayward let go of the shot, college basketball fans jumped out of their seats. As the ball neared the basket, it felt like the end of a Hollywood movie, only without the corny music playing in the background. To the disappointment of many, except Duke fans and gamblers, Hayward’s shot clanked off the rim. Duke, the mighty No. 1 seed, won the game 61-59 and took home the National Championship.  Although Butler did not win the game, the effects of this tournament run will not soon be forgotten. As many sports analysts compare this Butler basketball team to a modern-day “Hoosiers,” it is important to recognize that this is not a movie, but reality. The championship matchup featured the NCAA basketball powerhouse Duke versus the mid-major Horizon League opponent Butler. It was 2008 Olympic gold medal coach Mike Krzyzewski against 33-year-old former pharmaceutical salesman Brad Stevens. According to rivals.com, every member of Duke’s starting lineup was at least a four-star recruit. With every advantage leaning toward the Blue Devils, how did Butler only lose by two points? The truth is, Butler’s flair for the dramatic was a common tournament occurrence. The Bulldogs reached the championship because they excelled in two facets of the game. First, they played extraordinary defense. Their tenacious and gritty play helped them limit each NCAA Tournament opponent, except for Duke, to fewer than 60 points. Second, Butler was the better team under pressure. Its first test was in the second round when it inched out a two-point victory against No. 13 Murray State.  The Sweet 16 didn’t get any easier as the Bulldogs faced No. 1 Syracuse. After the Orange went up by four points with 5:23 remaining, the Bulldogs kept their composure and did not allow another field goal until 35 seconds left in the game, securing a 63-59 victory.  In the Elite Eight, Butler led the game most of the way until No. 2 Kansas State tied it at 54 with 3:09 remaining. Butler scored the next nine points to advance to the first Final Four appearance in school history. The Bulldogs then edged out fifth seed Michigan State 52-50 to reach the championship. Each game tested Butler’s strength. On paper, Duke should have rolled away with the victory easily, but Butler’s improbable run was fueled by heart and desire. The team would not go down without a fight. Butler’s journey to the championship game sends a message to mid-major students all across the nation. In the words of Kevin Garnett, “Anything is possibleeeee!” All jokes aside, the reverberations from this tremendous run should impact incoming high school recruits. Not only should it be easier for Butler to lure top prospects, but it might be easier for other mid-major schools to gain some legitimacy, as well. Butler was not only playing for itself, but for all the other smaller schools who could only dream to be in their position. In one of the greatest championship games ever, Butler gave mid-majors hope that they, too, can one day achieve such a goal. It is easy to assume Butler will not be overlooked by tournament time next year. Andy Katz of ESPN.com predicts Butler to be ranked preseason No. 3. The Bulldogs’ tournament run will force sports analysts to pay more attention to smaller schools. In addition, many brackets next year will inherently be filled with many more upset picks than in 2010. The small schools now have the media spotlight to shine on a national stage. read more

Ohio States Luke Fickell would exit post as Buckeyes head man with

ANN ARBOR, Mich. — Urban Meyer has reportedly agreed to become Ohio State football’s next head coach, according to multiple media reports. If Luke Fickell is indeed in the waning hours of his time as OSU’s head coach as the reports suggest, he’ll have the support of his players as he leaves the position.After Saturday’s 40-34 loss to Michigan, which may have been Fickell’s last time at the helm of OSU football, the coach was visibly distraught as he fielded questions about his future with the program.“Like I said, it’s about the Ohio State-Michigan game,” Fickell said during the post-game press conference after a second-consecutive question was asked regarding his future as OSU coach. “It’s going to be about that always, and that’s the way it is.”Fickell slammed his fist against a table during the statement.Players supported Fickell after what may have been his final game as head coach.Senior wide receiver DeVier Posey, who was suspended for the first 10 game of the season after two five-game suspensions for receiving improper benefits and for being overpaid for work he did not do at a summer job, said he didn’t know what the future held for the OSU coaching staff.“Oh man, if I was on the Board of Trustees I would give you that answer, but I don’t know,” Posey said. “I love coach Fickell. He’s a great guy (and) a great coach. He’s a great leader. I can’t make that call. All I know is I love playing for the man.”Senior running back Daniel “Boom” Herron was suspended for the first six games of the regular season and said that Fickell was key to stabilizing the program as players went on and off suspension throughout the year.“I think (the team) handled it very well,” Herron said. “The team stuck together. I coach Fickell did a great job of keeping the team together. I think he’s a great coach and I think he should definitely get a chance.”Should Fickell’s time as coach end in the hours and days to come, he would be just the seventh OSU coach to serve for a period of one season and the first to do so in the modern era of Buckeyes football. Paul Bixler led the Buckeyes to a 4-3-2 record during the 1946 season and is the most recent coach to serve for one season. Other one-and-done coaches in OSU football history include Charles Hickey (1896), David Edwards (1897), Howard Jones (1910), Harry Vaughn (1911) and John Richards (1912).Fickell led the Buckeyes to a 6-6 regular season record and is tied with Jones and Richards for the most wins among one-season coaches.The Buckeyes (6-6, 3-5) now wait to see if they are invited to a postseason bowl game. read more

Dembele has never been late for France – Tolisso insists

first_imgFrance international midfielder Corentin Tolisso has revealed international teammate Ousmane Dembele has never been late for training while on national team duty.The Bayern Munich man has vouched for Dembele’s professionalism as the Frenchman has come under scrutiny for reported off-field antics.The former Borussia Dortmund winger’s career so far at Barcelona has been under constant scrutiny, with stories emerging about his conduct off the pitch, including showing up late to training.Tolisso and Dembele were part of the French team that emerged victorious at the World Cup in Russia this summer and Tolisso has launched a scathing defence of his compatriot’s professionalism.“I have not seen any lateness [from Dembele] while with the French team,” Tolisso told Canal.#10AnsCFC🗨️ @CorentinTolisso dans le #CFC : “Pour moi Ousmane @Dembouz a un potentiel extraordinaire. En @equipedefrance il est apprécié par tout le monde” 🇫🇷 pic.twitter.com/aXURCHK1CRsamuel umtiti, barcelonaBarca’s Umtiti out for weeks with broken bone George Patchias – September 13, 2019 Barcelona’s Samuel Umtiti has been ruled out for up to six weeks with a broken bone in his foot.Last week, Samuel Umtiti withdrew from…— Canal Football Club (@CanalFootClub) December 16, 2018“Ousmane has extraordinary potential, I have been able to see him every day in training, in everyday life and in the group, he is someone who is appreciated by everyone and has an overflowing humour. He is young, he is 21 years old.”Dembele silenced his critics with his stunning solo effort against Tottenham Hotspur in the UEFA Champions League.last_img read more

Cockiness in the Cockpit More from Myles Munroe Crash

first_img Related Items:cockpit, crash, investigaTION, myles munroe Facebook Twitter Google+LinkedInPinterestWhatsApp Facebook Twitter Google+LinkedInPinterestWhatsAppProvidenciales, 03 Mar 2015 – The cockpit voice recorder exposes what appears to be more pilot error in the plane crash of Best Selling Author, Bahamian Dr. Myles Munroe. The Tribune newspaper reveals fragments of the conversation which was captured by the device, and in a newspaper article revealed that one of the pilots actually told the Terrain Automatic Warning System (TAWS) to, and I quote, ‘awwh shut up’ before shutting off the device which was actually warning them that they were flying ‘too low’ and needed to ‘pull up.’ Despite both pilots being licensed and certified by the FAA and having spotless records, the recently released report showed that the men made a series of inexplicable decisions that ultimately doomed the flight and resulted in all nine on board dying when the plane collided with a crane, burst into flames and crash on November 9th 2014 over Freeport, Grand Bahama. Recommended for you Veras confirmed as second murder, investigation launched Two stabbings, two shootings including attempted murder say Police Police sends assurances about Kevino Smith Investigationlast_img read more

Politicians row over Baha Mar deal DPM Davis weighs in

first_imgFacebook Twitter Google+LinkedInPinterestWhatsApp Facebook Twitter Google+LinkedInPinterestWhatsAppBahamas, March 17, 2017 – Nassau – Hubert Minnis is taking a lashing from the PLP Administration and others after remarks made about Baha Mar; Deputy Prime Minister Philip Davis is among the latest to say whatever it is Minnis thinks about the newly deal struck, he is dead wrong.Davis said the FNM Leader is betting against Bahamians.  Arguments have erupted from several quarters because the Baha Mar deal remains undisclosed, so the DPM aimed to put facts out in a recently released statement.   “Baha Mar is now in the safe hands of a world-class operator that is investing hundreds of millions of dollars in its success. Contractors and employees were paid what they were owed. And 650 Bahamians have been hired of the thousands who will be hired as the hotel opens. Those are the facts.”  Davis said Minnis is trying to salvage his political career and challenged those interested in knowing what is happening at Baha Mar to go and see it for themselves.The DPM explained that, “Right now, 200 casino employees are being trained and the casino equipment is being installed. And Baha Mar continues to hire – and is well on its way to hire 1500 employees by 21 April. World renowned hotel chain Rosewood has increased its investment by $35 million dollars, and CTF is increasing its capital, marketing, and pre-opening investment from $200 million to $250 million. Those are the facts,” said the Deputy Prime Minister.DNA Leader, Branville McCartney has accused Minnis of pandering to the Bahamian people for votes and called his statements uninformed and irresponsible.   Minnis published on FaceBook that the FNM Government if elected would execute a real sale to a responsible buyer, ensure only Bahamians labour is used to complete the resort and expose the depths of the deal.St Anne’s member and former Deputy Prime Minister, Brent Symonette defended his party leader by saying, the half truths on the deal has sparked the comments; adding that the PLP administration needs to come clean.   Prime Minister Perry Christie explained last week it was not the PLP that caused the deal brokered between Government and Baha Mar to be undisclosed; but the bank.#MagneticMediaNews#BahaMarNassau#PoliticiansargeoverBahaMardeal Related Items:#BahaMarNassau, #magneticmedianews, #PoliticiansargeoverBahaMardeallast_img read more

Jain On How Coachella Helps International Artists Honoring Miriam Makebas Legacy More

first_imgWe caught up with the French pop performer in Indio, where she touched on her first Coachella experience, how living abroad has informed her artistry, and much moreAna YglesiasGRAMMYs Apr 19, 2019 – 11:22 am GRAMMY-nominated French artist Jain makes upbeat yet socially conscious inspired pop music. Using sounds and inspiration from her global upbringing, Jain (born Jeanne Louise Galice) left her hometown of Toulouse, France, with her family when she was nine. From then until she was 18, she lived in Dubai, the Congo and Abu Dhabi before returning to France to attend art school in Paris, where she lives now.Jain made her Coachella debut at Gobi stage last Saturday, her first U.S. show of the year, and will be returning this weekend for round two. Not only that, but Jain just dropped her first new music since her 2018 album Souldier, a single called “Gloria,” which she has been playing on tour in Europe.We caught up with Jain on the ground in Indio, where she touched on her first Coachella experience, how living abroad has informed her artistry, and much more.You had your Coachella debut yesterday; how did you feel to share your music at this festival, on this platform?Well, it was amazing and this show was really cool. We have a lot of fun with the crowd, so I couldn’t have been going any better. I was feeling really lucky to be there today in this festival because it’s one of the biggest festivals in the world. And in France, it’s well known also. Because always there are French artists that are playing over there. So we were really, really happy.The international contingent of artists on the lineup this year is really strong; what does it feel like to you to be a part of it?It was amazing because for me to be able to play as a French artist. I’m from a little town from the south tip of France, to be able to play in Coachella and meet other artists from all over the world and to connect with people that I love from my hometown is something amazing. And it shows the real power of music is to be united with something that everybody loves. And that’s why music is so international. And I think it’s great that a big festival like Coachella makes this actually. It helps a lot of artists.Yeah. I agree. Were you able to check out any other artists at the festival? Was there anyone you were really excited about?Yeah, I saw a lot of shows actually. I saw Anderson .Paak; for me it was one of the best shows that I’ve ever seen. And I saw Childish Gambino. I saw the Boyfriends. They are Australian, I think.You spent time growing up around the world. How do you think living in these different place inspired your art and music?It really gave me this need to express myself. Because when you are a teenager and you have to be new in a new high school and make new friends and make friends again, sometimes you get this feeling of loneliness. And for me it was why I was writing music, it was because I felt lonely and I wanted to make kind of therapy with it. So I don’t know if I would have done music if I haven’t traveled. So the traveling and discovering new countries meant everything for me and my songwriting.Do you feel like that caused you to grow up more quickly? To have a more mature themes or ideas with your music?Yeah, I’m definitely sure about this. My music would be very, very different if I haven’t traveled. And it’s true that when you’re young, you’re fast and there’s no concern with people, actually. When you’re doing music and you’re young, you can be in a band with different people with different stories also. And that’s why I really loved it.You released your sophomore album, Souldier, last year. What did you wish to communicate with that album?For me, Souldier is the part two of [debut album] Zanaka, the rest of my experience in the Middle East. The two albums work together. For me, Zanaka was more about when I was 16, 18 years old, and Souldier is the rest. I really wanted to put music that I was listening to and I was listening to—Arabic kind of music, hip-hop, some Rumba from the Congo. And I really wanted to make people travel by listening to my music. I always write about something that moves me. And something, it can be something bad or something sad like the killing in the nightclub of Orlando. I always try to put some optimism in it. I try to heal myself.Your music video for “Makeba” was nominated for a GRAMMY at the 60th GRAMMY Awards. Can you explain the story behind that specific song and video?When I worked with [French directors] Greg & Lio, for me it was really important to shoot it in South Africa because [the song’s subject, musician Miriam Makeba] was from South Africa. And we were about to shoot this video in Soweto, which is outside of Johannesburg. It’s where she grew up, actually. I really wanted for people to know her and to be able to share her legacy of music. That’s so cool. Is that something that’s important for you, to share stories of other female artists or other people that might not have a platform like you have?For me, it’s really important because I was listening to Makeba since I was three years old. She’s really part of my music intention. And when I grew up, I realized that actually a lot of my friends didn’t know her. When I like an artist, especially a female artist, I really try to support. I think it’s really important these days.Mon Laferte Talks First Coachella Performance, ‘Norma’ & MoreRead more Twitter Facebook News Email Jain On How Coachella Helps International Artists jain-how-coachella-helps-international-artists-honoring-miriam-makebas-legacy-more Jain On How Coachella Helps International Artists, Honoring Miriam Makeba’s Legacy & More last_img read more

Victorias Secret Angel Rosie HuntingtonWhiteley flaunts her assets in barely there swimwear

first_imgModel Rosie Huntington presents a creation during the Victoria’s Secret Fashion Show at the Lexington Armory in New York.ReutersVictoria’s Secret Angel Rosie Huntington-Whitely sure is keeping busy. The model has had successful collaborations including on with Marks and Spencer which she began seven years ago.Reportedly Rosie Huntington-Whiteley has now unveiled her latest lingerie collection for the high street favourite, wowing in a series of stunning shots. The British model, turned up the heat in the campaign photos, modelling an array of lingerie including a sexy green silk two-piece and revealing white lace suspenders.Rosie modelled a few looks from her line including a spring-chic pink satin set with a pretty floral print. And a white plunge bra and matching suspenders teamed with lace-topped hold-ups. Reportedly Rosie has been working with the British high street giant since 2012 and it’s been reported that one in 50 women now owns a bra from Rosie’s range. Rosie Huntington-Whiteley has had quite the success as a model and is now reciprocating it as a businesswoman it seems. The model is engaged to actor Jason Statham, the couple has a son.  Actress Rosie Huntington-Whiteley arrives at the Metropolitan Museum of Art Costume Institute Benefit celebrating the opening of “PUNK: Chaos to Couture” in New YorkReutersRosie spoke to Vogue about how becoming a mother has changed her priorities when it comes to her beauty regimen. “I think it’s changed because I have way less time to spend on myself!”We have to say, Rosie Huntington-Whiteley is gorgeous and that she doesn’t need much of a beauty routine to look the way she does. The model added, “Now whatever time you have, you have to make use of it. Often now I have a choice between make-up or hair. And I spend a lot more time in my gym gear!”Rosie Huntington-Whiteley is keeping herself busy and we sure appreciate it. You can check out the pics here:  Rosie Huntington-WhiteleyRosie Huntington-Whiteley/ Instagram Rosie Huntington-WhiteleyRosie Huntington-Whiteley/ Instagramlast_img read more

Shibuya Kaho says hosting my own talk show is one of the

first_imgKaho ShibuyaPR HandoutKaho Shibuya, 28, has been a journalist, English and Japanese teacher, professional cosplayer, author and mainstream television host. Kaho wanted to do things her own way and forge her own path. She decided to follow her passion rather than opting for a mundane life pursuing careers that she wasn’t fond of.After graduating from University, she began her career in journalism as a writer and reporter for the newspaper, Tokyo Sports, providing coverage of local baseball games. Visiting baseball fields every day and waiting for hours on end to interview players eventually became tiresome. She decided that she would rather make headlines herself, than write ones about other people.Kaho’s journey from journalist to renowned talk show host was a gradual progression. She has a widely popular YouTube channel, while being the centre of attention at numerous anime conventions in Japan and the USA. Her popularity led to several television appearances including God Tongue and Jikkuri Kiitaro, both hugely popular shows on Japanese national television.Kaho Shibuya has also been featured on Fuji TV many times as a special guest and on the cable channel AbemaTV. Today, she hosts her own show on Skyperfect TV, a subscription cable channel in Japan, where her outgoing and bubbly personality has won the hearts of thousands of fans. Hosting her own talk show has been one of the greatest moments in her entire career.Kaho Shibuya was briefly involved in the Japanese adult movie industry. She had a prolific career and won several awards and accolades which included, winning Best Actress for AV Open 2018 for R18.com and was also chosen as Actress of the Month multiple times. Kaho garnered a large and diverse fan base across the globe.Kaho Shibuya decided to retire from the industry and focus on doing things that truly mattered to her. “I was curious and wanted to try different things. My journey has been a colourful one, and now I’m free to do things that matter the most to me”, she explained.Kaho Shibuya is currently writing a memoir about her life and involvement in the adult movie industry, which she hopes will eventually be published in Japanese and English. When it comes to Kaho, there’s more to her than meets the eye. She gained numerous qualifications in childcare as well as teaching English and Japanese to non-native speakers.Her discipline and ability to multitask is evident as she managed to pursue teaching while keeping up with her hectic shooting schedules. Kaho Shibuya is currently focusing on her cosplaying career, professional voice acting and most importantly, her own talk show.Kaho continues to follow her dreams, while her infectious personality has made her a lovable icon in Japan and the rest of the world. Her talk show has helped her get one step closer to delving into mainstream media, while she continues to enjoy the limelight. Kaho added, “Hosting my own talk show is one of the greatest joys. I’m a people’s person and this is what I do best. I’m glad people are loving it as much as I am.”last_img read more

Pope joins mass prayers at Suhrawardy Udyan

first_imgPope Francis at Suhrawardi Udyan in the capital. Photo: ReutersPope Francis, the spiritual leader of the world’s 1.2 billion Roman Catholics, joined a prayer service at the Suhrawardy Udyan in the city on the second day of his visit to Bangladesh, reports UNB.Thousands of Catholics from different parts of the country attended the mass prayer seeking harmony and peace in the world.Besides, 16 priests were ordained during the mass prayers.Earlier on Thursday, Pope Francis arrived in Bangladesh on a three-day state visit, aiming to promote peace and reconciliation.On Saturday, the Pope will have a private visit to Tejgaon Mother Theresa House and meet priests, religious and consecrated men and women in the Holy Rosary Church.He will also visit the Parish Cemetery and the ancient Holy Rosary Church and meet the youth in Notre Dame College.Pope Francis will leave for Rome at 5:05 pm on Saturday after an official farewell at Dhaka airport.A planned meeting with a small group of Rohingyas is expected to be a high point during the Pope’s Dhaka visit.However, there is no mention of such meeting in the draft programme schedule of the Pope.last_img read more

Houstons Flood Czar Says Harvey Has Brought The City To A Decision

first_imgBrandon Formby / The Texas TribuneHouston “flood czar” Stephen Costello in his office on Sept. 12, 2017.When we caught up with Houston’s newly-appointed “flood czar” last year, he told us he had no money and no staff.That’s still largely the case, Stephen Costello told us in an interview on Tuesday at his Houston City Hall office. He now has one paid staff member.In the wake of Hurricane Harvey’s record floods, the city of Houston is poised to receive billions — maybe even tens of billions — of recovery dollars in the coming years that may cover significant improvements to the city’s woefully inadequate drainage system as well as other projects to reduce flooding. And Costello said on Tuesday that he expects to play a key role in deciding how that money will be spent. “Over 60 percent of our infrastructure is beyond its useful life,” he said. “So that’s what we’re dealing with right now.”He said at least some of the money should be used to buy up entire neighborhoods that border bayous and have inadequate flood protection and then to turn those areas into green space. That would be a big change: previous buyout programs have had little success because of inadequate funding and opposition from homeowners who don’t want to move.Costello said repeatedly on Tuesday that the city will have to “get creative” to find the extra money to pay for all the flood control upgrades that are needed in a city where, according to Costello, more than half of the homes that have flooded in recent years weren’t in a designated flood plain. And he added that development rules will have to change to help prevent more damage from flooding. Below is an edited and condensed version of our interview. TT: Last year at a meeting you told residents angry about flooding that ‘I don’t have any money, I don’t have any staff.’ Has that changed?COSTELLO: My former chief of staff when I was a city council member has joined me, back in January. So we’ve doubled our size [laughs]. So that’s a good thing. But we still don’t have money. We interface internally with the departments who do have money for flooding and drainage. And we’re out seeking additional monies whether it’s with federal dollars or state dollars.TT: So your staff has doubled in the last year from one person to two (including you). And you don’t have any extra money in your department. Will Harvey change your role or the scope of your role?Maybe it’ll just make my job a little bigger. I think the real issue is that we need more funding. Everything is all about the dollar. I mean every engineering problem has a solution. And the real question is whether or not the public wants to pay for it. TT: Last year you said you think they are willing to pay if they come to understand the issue and how much it’s going to cost to address it. Has Harvey helped with that?COSTELLO: I don’t know. I’ll be candid with you.I think they’re beginning to recognize that there is a risk that there’s always a possibility of flooding no matter where you are in the city of Houston, whereas I think people that didn’t flood prior to this event have always felt immune from flooding. And I think now they realize that the risk is everywhere. TT: How has Harvey changed the public conversation around flooding?COSTELLO: Usually a flooding event is an isolated event. It doesn’t impact the majority of the community. And they’re usually five or ten years apart. So people forget and they don’t really pay much attention to the need for infrastructure investment. The 2015 [the Memorial Day flood], 2016 [the Tax Day Flood] sort of changed that. The frequency of flooding got a little bit more common. And then we have a regional event like Harvey, so now everybody’s starting to talk about it. So that’s a good thing. It’s a good thing that we’re starting to talk about it. The real issue is: What are we going to do about it and where do we go moving forward?TT: Last year you told us that there needs to be a discussion on development regulations in Houston. Has any progress been made on that front?COSTELLO: We’re going to roll out [a task force] in October. And the mayor is really excited about it. It’s a group of probably a little over 50 people. There will be be a couple of developers, people that are representing some of the trade associations, engineers, landscape architects, bureaucrats like myself, as well as community people.We want a dialogue between all the groups so that the development community can get a better understanding of what the community at large is thinking. And then we can have a frank discussion about these issues and we want to address it.TT: Have you been able to secure any extra money for flood prevention as flood czar?COSTELLO: We created the Stormwater Action Team, going into areas [where] we have known flooding problems and doing whatever maintenance-related type activities that we have to do. The mayor set aside $10 million [from the city’s General Fund] for that. We’ve about exhausted that money. And so we’re in the process of figuring out how we get additional funding. And that was prior to Hurricane Harvey. TT: How much more money do you need for those maintenance projects?We don’t know. Because we’re doing it on an ongoing basis. It could be in the tens of millions. It could be north of a hundred million dollars.TT: It sounds like you came into this job and you said ‘We need more money.’ The county is spending something like $120 million per year on construction and maintenance of flood control projects. How much is the city spending now? How much does it need?COSTELLO: We’re spending over $250 million per year on — we call it ‘street and drainage’ so it’s a combination of drainage and street and the reason why we combine the two is when you get an extreme event, the water travels down the street as well, so it’s part of the drainage system. Several years ago public works had made an estimate that in order to stay ahead of the decaying infrastructure they need about $650 million a year … to spend on their street and drainage program. TT: What I’m hearing you say is that this is a pretty dire situation.COSTELLO: I wouldn’t say it’s a dire situation. I mean, the the problem has existed for a very, very long time. And as a result of this biblical event — [which] is what I call it — it’s come to the forefront now. Our job, my job, is to make sure people don’t forget. I mean that’s why the mayor created this position, is to remind people that we have to keep continuing to invest in drainage infrastructure. And so the real issue is how how big are we going to get? Are we going to be kind of microscopic in terms of doing these piecewise improvements or are we going to go global and figure out area-wide, how do we want to change the way we do drainage and flood control? TT: Separate and apart from the drainage projects that we’ve been really focusing on, you have this task force you mentioned and people talking about development regulations. Do you see a component of this recovery potentially resulting in changing those regulations, strengthening them?COSTELLO: What I see with this event will be looking at areas that are subject to repetitive flooding and figuring out ways to buy them out. I think you’re going to see a pretty aggressive buyout program. The city has never been in the buyout business and (Harris County) flood control has been doing predominantly most of the buyout and their budget is less than $3 million for this year for buyouts, which is a fairly nominal amount of money.  Sharelast_img read more

Local Nonprofit Addresses Need for Black Girls in STEM Field

first_imgIn an effort to help African American girls succeed in science, technology, engineering and mathematics (STEM), a local nonprofit joined other women in the field on two panels to answer specific need-to-know questions at the USA Science & Engineering Festival April 26-27 at the Walter E. Washington Convention Center in Northwest D.C.“When we’re talking about teaching Black girls the professional and life skills that are going to help them succeed, having not just an understanding of ‘oh, I can be a chemical engineer or a geneticist,’ but an everyday interaction with technology is going to be incredibly key for them,” Kat Calvin, founder of Michelle in Training told the AFRO.She said the nonprofit incorporates STEM by making sure the girls are using computers and by making sure they attend workshops.“They’ve worked on robotics now and they’ve learned about coding,” Calvin said. “[We’re] incorporating STEM into everything that we do with them.”Michelle in Training oversees 10 girls from Dunbar High School in Northwest D.C.For the last two years, the group has met on the weekends to attend courses or workshops that have something to do with STEM. She said the nonprofit also tries to introduce the girls to several professional Black women in all fields.“They’re starting to see that there are a lot more opportunities,” she said.Professionals on the “Women in Technology” panels included Calvin, Tracy Chou, a software engineer at social media site Pinterest; Liza Conrad, development manager at Girls Who Code; and Reshma Saujani, founder and Chief Executive Officer of Girls Who Code. Sandy Samuel and Sharon Watts from Lockheed Martin moderated the panels.Moderators chose girls from the audience to spin a large wheel on the Lockheed Martin stage at the Festival and then the girls chose one of the panelists to answer their question. Questions on the field were also taken from members in the audience.One question from a member in the audience addressed how to fill the workforce gap in the STEM field with women workers.Calvin replied that she first realized the importance of STEM when she got her first Iphone. “Technology went from being something that I went to for particular purposes to being a part of my everyday life, every second of every moment.”“Girls more and more just need to see that there is nothing on earth that you can do that you don’t need STEM for, so you need to make it a part of your life,” she said.Chou said that including more women in the STEM field was a pipeline problem. She and Conrad said that a big part in getting more women was to get more girls interested in STEM at an early age.“One thing we found to at Girls Who Code is…getting girls interested when they’re young but creating an ecosystem in which they’re going to thrive,” Conrad said.last_img read more

Nonavian dinosaur found to have laid blue eggs

first_img(A) Pair of oviraptorid Heyuannia eggs (NMNS CYN-2004-DINO-05) from the Chinese province of Jiangxi before sampling. Porosity measurements and calculations of water vapor conductance are based on these eggs. Pieces of eggshell from each of the four zones depicted in (B) were used in porosity measurements. (B) Egg model separated into four zones used for zonal porosity measurements. Credit: PeerJ (2017). DOI: 10.7717/peerj.3706 This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. (Phys.org)—A team of researchers from Germany and the U.S. has found that a non-avian dinosaur living in what is now China laid colored eggs. In their paper published on the peer-reviewed site PeerJ, the team describes their study of the egg fossils and what their findings suggest about the evolution of colored eggs in modern birds. More information: Jasmina Wiemann et al. Dinosaur origin of egg color: oviraptors laid blue-green eggs, PeerJ (2017). DOI: 10.7717/peerj.3706AbstractProtoporphyrin (PP) and biliverdin (BV) give rise to the enormous diversity in avian egg coloration. Egg color serves several ecological purposes, including post-mating signaling and camouflage. Egg camouflage represents a major character of open-nesting birds which accomplish protection of their unhatched offspring against visually oriented predators by cryptic egg coloration. Cryptic coloration evolved to match the predominant shades of color found in the nesting environment. Such a selection pressure for the evolution of colored or cryptic eggs should be present in all open nesting birds and relatives. Many birds are open-nesting, but protect their eggs by continuous brooding, and thus exhibit no or minimal eggshell pigmentation. Their closest extant relatives, crocodiles, protect their eggs by burial and have unpigmented eggs. This phylogenetic pattern led to the assumption that colored eggs evolved within crown birds. The mosaic evolution of supposedly avian traits in non-avian theropod dinosaurs, however, such as the supposed evolution of partially open nesting behavior in oviraptorids, argues against this long-established theory. Using a double-checking liquid chromatography ESI-Q-TOF mass spectrometry routine, we traced the origin of colored eggs to their non-avian dinosaur ancestors by providing the first record of the avian eggshell pigments protoporphyrin and biliverdin in the eggshells of Late Cretaceous oviraptorid dinosaurs. The eggshell parataxon Macroolithus yaotunensis can be assigned to the oviraptor Heyuannia huangi based on exceptionally preserved, late developmental stage embryo remains. The analyzed eggshells are from three Late Cretaceous fluvial deposits ranging from eastern to southernmost China. Reevaluation of these taphonomic settings, and a consideration of patterns in the porosity of completely preserved eggs support an at least partially open nesting behavior for oviraptorosaurs. Such a nest arrangement corresponds with our reconstruction of blue-green eggs for oviraptors. According to the sexual signaling hypothesis, the reconstructed blue-green eggs support the origin of previously hypothesized avian paternal care in oviraptorid dinosaurs. Preserved dinosaur egg color not only pushes the current limits of the vertebrate molecular and associated soft tissue fossil record, but also provides a perspective on the potential application of this unexplored paleontological resource. Citation: Non-avian dinosaur found to have laid blue eggs (2017, September 20) retrieved 18 August 2019 from https://phys.org/news/2017-09-non-avian-dinosaur-laid-blue-eggs.html Explore furthercenter_img Journal information: PeerJ © 2017 Phys.org Tracing the evolution of bird reproduction Many modern birds lay colored eggs—some are monochrome, like blue robin’s eggs; others are multi-colored like those of the dove. But until now, it was believed that all dinosaur eggs were white because dinosaurs laid their eggs in protected nests. In this new effort, the researchers have found an example of a dinosaur that laid blue or green eggs.The team reports that theirs was the first effort to seriously study color in dinosaur eggs. It came about after the team noted some Heyuannia huangi fossilized eggs that had a bluish tint—researchers had previously assumed the tint was due to mineralization, but the new team thought maybe there was more to it. Prior research had shown that Heyuannia huangi were dinosaurs with parrot-like beaks that walked on hind legs. The team used mass spectrometry and chromatographic separation to take a closer look at the eggs and detected traces of biliverdin and protoporphyrin, pigments commonly found in modern colored bird eggs. The eggs were also dated back to the Late Cretaceous period, which ran from 100 to 66 million years ago.The oviraptor Heyuannia huangi were also feathered dinosaurs—many of their fossils have been found over the years, but until now, no one suspected that they laid colored eggs. The coloring, the team suggests, is a strong indication that the eggs were laid in open nests—the coloring would have served as camouflage. In modern birds, only those that lay them in open nests are colored. Their finding also shows that egg coloring began before the evolution of modern birds—it started with non-avian dinosaurs and was passed down to modern ancestors.The researchers report that as a result of their find, they are taking a look at other fossilized dinosaur eggs to see if perhaps some of those also were colored.last_img read more

Fresh political row breaks out over ACBs new inductees

first_imgThe Aam Aadmi Party (AAP) on Tuesday came out in support of the Delhi government, which has again invited Lieutenant Governor (LG) Najeeb Jung’s wrath over the appointment of six Bihar police officers in the Anti-Corruption Branch (ACB). The party leaders claimed that the ACB did not come under the Lieutenant Governor’s jurisdiction. Claiming to wage a tough war to weed out corruption from Delhi, party leaders alleged that those engaged in such malpractices were Also Read – Need to understand why law graduate’s natural choice is not legal profession: CJIhell bent on weakening the ACB, but the AAP government is committed to strengthen the anti-graft body.“We have also short-listed honest officers from Uttar Pradesh. We invite honest officers from across the country to join the ACB and make Delhi corruption-free. We will go to each and every corner of the country to induct honest officers in the ACB. The Delhi government is working honestly, so we do not fear honest officers,” said Ashutosh, spokesperson of AAP, in a press conference. Also Read – Health remains key challenge in India’s development: KovindHe also insisted that ACB does not come under LG and the matter of jurisdiction between Chief Minister and LG is pending with Delhi High Court. Senior AAP leader Sanjay Singh alleged that the Centre is posing hurdles in the path of ACB by not providing sufficient officers. “The Centre is sitting on the demand of Sanjeev Chaturvedi for ACB since last three months. We are not demanding tainted officers but honest one,” said Sanjay Singh. Earlier in the day, Delhi’s  Deputy Chief Minister Manish Sisodia said: “The government is competent to appoint any officer from anywhere in the ACB.” But he did not comment on why Jung was not taken into loop. However, Sisodia met Jung in the afternoon, but did not reveal details of the meeting.Jung, in a press statement on Tuesday, asserted his authority on the ACB as it was a police station. “The ACB being a police station, functions under the authority, control and supervision of the LG. It was also clarified by the Minister of Home Affairs in a notification on May 21,”stated a press release from the LG’s Secretariat.“The LG’s office has not received a proposal for the deputation of such personnel from outside the Delhi police so far,” the statement further read.last_img read more

The Imperial boutique gets a makeover

first_imgLuxury shopping finds a new pinnacle at The Imperial Boutique. Brimming with homegrown accessories, apparels, coasters, antiques, oils and more – it is now a one-stop shop for the discerning guests at The Imperial, urging them to take home a slice of India while they stay or visit us.Infused with new vibrancy, the boutique has now on display The Imperial memorabilia featuring cushion covers of the restaurants, aprons, pouches, leather and linen handbags, jewellery box and card holders designed by a renowned French designer Cecile Olivieri. The memorabilia is put together to bring forth the momentous elements and the iconic history, the hotel is known for. One can also explore the culture and traditions of India with the premium range of apparels, accessories, collectibles, and coasters from a celebrated Indian designer brandVayu. This goes very well with the essence of The Imperial reflecting India’s golden heritage from the days of the Raj. Also Read – Add new books to your shelfSufi, the signature spa oils are also available showing the brand’s commitment to people’s complete wellness. It includes vital ingredients drawn from Ayurvedic knowledge of plants resins and roots that treat the body holistically. They are developed to support our spa therapies and as 75% of all spa treatments are massage based it is essential to use superior quality massage oils that enrich the overall spa experience and offer something exclusive. Also Read – Over 2 hours screen time daily will make your kids impulsiveThe boutique would be showcasing now a hand-picked range of pashmina and cotton shawls, procured originally from Kashmir. Feng shui items like brass and gem-studded Ganesha, sleeping, and blessing Buddha adds to its wide range of luxury products. Prompting the tradition of tea, there is an Indian Splendour range of natural and home-grown teas.”Indian splendor ” has a collection of Indian teas of the highest Indian and international standards, to compete with the very best in the super premium category, worldwide. The collection has a spectrum of eight, 100% pure and natural, high grade, teas from all the major tea growing regions of India. This is turn adds to the Indian-ness which the brand stands for. Vijay Wanchoo, Senior EVP and GM, The Imperial, New Delhi, says, “At The Imperial Boutique, our initiative is to bring forth not only tailored range of products but to present traditions, culture, and ethos of India like no other. We have therefore revived it with some unique Indian brands complementing the range with our signature spa oils, to enhance shopping with us. The Imperial has been known for a distinguished legacy so we have optimized and worked towards creating a value add for both our leisure and corporate travelers through our products. The brands understand global and local cultures and use that deep understanding to enrich the lives of our guests.”last_img read more