Xiaobian teach you to write children’s clothing store promotional programs

open the second child of the new policy, I believe the market children joined again with the rich flame, attracted a lot of investors. Want to open a children’s clothing store, master the skills of children’s clothing store sales promotion program writing skills is very important, in general, the following aspects are to be carried out step by step.

The first is

the children to the brand in the market condition? What is the purpose of carrying out this activity? Is handling inventory? Is to enhance sales? Is to crack down on competitors? Is a new listing? Or to enhance the brand awareness and reputation? Only a clear purpose, in order to make targeted activities.

there is need to emphasize that because of the difference between the China children’s clothing brand is not so obvious as adults, in the implementation of activities, we must clarify the difference competition with the brand, even the subtle, strive to make our brand advantage talent shows itself.

clothing to join in this part is mainly to solve two problems: to determine the theme and the theme of packaging. Is the price? Price discount? Giveaway? Draw? Coupons? Service promotion? Demo promotion? Consumer credit? Or other promotional tools? Choose what kind of promotional tools and what kind of promotional theme, taking into account the activities of the target, competitive conditions and the environment and the promotion of the cost budget and distribution.

to determine the theme in clothing after as much as possible to "pull art banner of tiger skin, dilute promotion business purpose, make the activities more close to consumers, consumers can move. Generally speaking, children are facing the parents and children of such a dual consumer groups, so for the parents, may be largely to highlight the "environmental protection, health care, educational" these topics, and for the children of the direct consumers, their interest is often "fun, fantasy" these themes.

1, identified partners: pull the government backing, recommended

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