Bad news for Man United and Chelsea! Barcelona line up move for ‘the new Neymar’

first_imgBarcelona are lining up a move for Manchester United and Chelsea target Kenedy.The 18-year-old wonderkid has been hailed as the next big star to come from Brazil after breaking into the Fluminese first team.United and Chelsea are well aware of his progress and have both been linked with £5m moves for the man dubbed the ‘new Neymar’.But now according to sources in Spain, Barcelona are keeping close tabs Kenedy, who is under contract until December 2018.The Catalan giants would have to wait until the January transfer window in 2016 though, after being handed a transfer ban. 1 Kenedy in action for the Brazil Under-20 side last_img read more

Memorial match for ‘Roycee’ raises over €4,000 for Irish Kidney Association

first_imgDUNLEWEY Celtic have presented the proceeds of a recent memorial match for Michéal ‘Roycee’ Roarty to the Irish Kidney Association House.Dunlewey held the match on August 4 at Glentornan Park.The game was in memory of Michéal, a player with the club who was one of four young men to lose their life in a horrific accident in west Donegal in January. The game raised funds for Irish Kidney Association House in Beaumont, Dublin as Michéal was a patient in the Renal Centre there a few years ago and his family selected this charity when approached about the game.The memorial match helped to raise €4,255.00 with the thanks of the local communities and beyond. Michéal ‘Roycee; RoartyThe club said: “We would like to thank everyone who donated and came out to support us on the day even though the weather was against us. “We would like to thank all the players that got involved and all the ladies that helped serve the food and all the sponsors that were kind enough to donate to us, Roarty’s Shop Dunlewey, An Chúirt Hotel, Donegal Bouncy Castles, Óstán Loch Altan, The Dunlewey Committee, Eamonn Coyle Memorials, Paul A Roarty Electrician and Ionad Cois Locha.” Memorial match for ‘Roycee’ raises over €4,000 for Irish Kidney Association was last modified: October 9th, 2019 by Chris McNultyShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:DunleweyDunlewey CelticIrish Kidney AssociationMícheál RoartyRoyceelast_img read more

Why BlackBerry Will Beat Windows Phone: It’s Cool Again!

first_imgThat’s about three million units behind Nokia, which also still sells Symbian smartphones and the Asha series (which straddles the line between feature phone and smartphone). Granted, IDC’s numbers do not include Windows Phone sales from Samsung or HTC, but both of those are negligible according to earnings announcements from both companies. If you are rooting for Windows Phone to join Apple and Google on top of the smartphone heap, you might be a bit worried that a sleeping giant has just woken up. It may not be as big and bad as the Apple/Android giants, but its potential remains bigger than Microsoft’s on the global market.So let’s put aside the posturing and get to the nitty-gritty of why BlackBerry 10 will ultimately win out over Windows Phone:The Same, But DifferentBlackBerry 10 takes the things people like about the user experience on Android and iOS and makes them unique. The gesture-based control takes a while to figure out, but once you have it down, it is fairly intuitive. Windows Phone is a lot of scroll, scroll, go left to right and scroll some more. The BlackBerry 10 user experience is interesting and fluid, not stationary and flat like Windows Phone. What BlackBerry has done with its UI feels fundamentally different while also retaining certain similarities from the Android/iOS environment. This will help transition people to the operating system without the shell shock often felt when first encountering the Hubs & Tiles environment of Windows Phone. There is nothing wrong with Hubs & Tiles, but I have seen people on more than one occasion pick up the device, ask “What is this?” and then put it back down in bewilderment. Apps EcosystemsI am not going to spend a lot of time on this because, ultimately, it will be a non-factor between the two operating systems. Ultimately, the two app ecosystems will grow side by side with the winner (by volume, at least) determined by which devices sell better.In the meantime, essentially, it is a wash. Yes, 40% of BlackBerry apps are Android ports and BlackBerry encouraged developers to wrap their apps for its platform. Microsoft essentially did the same thing. There are very few mobile app developers that actively want to write in .NET and C# to build native apps for a platform that still has relatively few users. Most developers would rather write in a language where it can serve multiple purposes, and in that case the mobile-Web, HTML5/CSS and Javascript (through Android) support of BlackBerry 10 becomes a more viable alternative.The EnterpriseEnterprise mobility used to be synonymous with BlackBerry. That’s less true now, but very few large organizations have chosen Windows Phone as their primary mobile operating system. Government and enterprise users would either hang on to old BlackBerrys or go to the iPhone. You still see lots of people who carry two phones, one BlackBerry for work and one iPhone/Android for personal use.BlackBerry seeded BlackBerry 10 phones to large enterprises and federal government to rebuild the enterprise base that has to be the foundation of what it is built from. Enterprises still trust BlackBerry and are among some of the most relieved clients now that the company finally has some viable smartphone options coming down the pipe. DistributionDistribution is a critcal factor in the smartphone wars. One reason that Nokia and Windows Phone flounder in the U.S. is because of carrier exclusivity and the lack of cross-platform options. Nokia needs to be more like Samsung and use the shotgun approach to smartphone deployment. Instead, it dabbles with a Lumia 920 at AT&T, a Lumia 610 on T-Mobile. This approach is haphazard and ineffective.BlackBerry has tested BlackBerry 10 smartphones with 120 carriers worldwide. It has all four major U.S. carriers lined up to sell the Z10 (come mid-March) and likely the Q10 as well. BlackBerry did not get caught in the same distribution traps that Nokia did with Windows Phone. Why BlackBerry Will Beat Windows Phone 8The fact of the matter is that we are arguing over No. 3. Really, I could see either platform taking over the spot. Yet Windows Phone has been out since November 2011 and it still has not gained significant market share.Sorry Mark, BlackBerry has the upper hand in mobile over Microsoft. The device is unique but familiar, the distribution philosophy is better, it has an enterprise base and brand loyalty of millions of former users. What BlackBerry does not have that Microsoft does is money. BlackBerry cannot afford for BlackBerry 10 to fail, while Microsoft can do with Windows Phone what it did with Xbox and just keep pumping money into it until it is successful.But, if BlackBerry 10 does prove successful, the window for Windows Phone may just shut down.Photo by Dan Rowinski. Tags:#BlackBerry#BlackBerry 10#Windows Phone#Windows Phone vs. BlackBerry 10 Why IoT Apps are Eating Device Interfaces What it Takes to Build a Highly Secure FinTech … dan rowinski Related Posts Last week, in an attempt to get the contacts on my old Android transferred to the new BlackBerry Z10, I stopped at my local AT&T store to see if they could transfer them. It was like a rock star just walked into the room.The rock star wasn’t me. I am not that cool. It was the Z10. The AT&T employees (who couldn’t actually transfer the contacts since BlackBerry 10 is so new) fawned over the device like it was a favorite cousin come home after years lost at sea. They took pictures of it and sent them to a friend. They bet each other they could figure out how to use the gesture-based navigation. The reaction was a little surprising.BlackBerry Retains Brand LoyaltyI could have brought any number of unreleased smartphones in for the same purpose and not have elicited such a reaction. BlackBerry, as much or more than Android or iOS, still elicits excitement and loyalty. And here is the BlackBerry Z10, the prodigal son come back to the fold.People are so excited for the new BlackBerry smartphones that I found one selling on eBay for $1,500 last week. Outside of a pre-released iPhone, what other smartphone manufacturer can generate that kind of anticipation? Certainly not anyone building Windows Phone device. This brand loyalty, dormant for years while Research In Motion languished under its own ineptitude, is among the reasons that BlackBerry will firmly take the No. 3 spot behind the iPhone and Android in the smartphone wars. Despite the arguments of ReadWrite’s Mark Hachman, BlackBerry’s major competitor for that position, Windows Phone, can claim no such loyalty. (See also: Why Windows Phone Will Be No. 3: Apps & Microsoft.)In fact, BlackBerry has been keeping up with Nokia and Windows Phone in terms of global shipments even without BlackBerry 10.  Role of Mobile App Analytics In-App Engagement The Rise and Rise of Mobile Payment Technologylast_img read more

8 Cinematographers to Follow on Instagram

first_img2. Phedon Papamichael – @papa2Papamichael earned an Oscar Nomination for the 2013 film Nebraska. His credits as Director of Photography span several genres and decades. He worked on films like Cool Runnings, Bio-Dome, Patch Adams, Sideways, Walk the Line, The Pursuit of Happyness, 3:10 to Yuma, and This is 40.His Instagram account is absolutely stunning. From sets to landscapes to portraits of his children, each photo is expertly framed. The account is a true treasure trove of inspiration. 8. Rodrigo Prieto – @rpstamPrieto received an Oscar Nomination for his work on Brokeback Mountain. He is also well known for his “trilogy” with Alejandro González Iñárritu composed of Amores Perros, 21 Grams, and Babel. He served as Director of Photography on 8 Mile, Argo, and The Wolf of Wall Street. He and Reed Morano are working as DPs on multiple episodes of Martin Scorsese and Mick Jagger‘s upcoming Rock ‘n’ Roll project for HBO.His Instagram account is full of landscapes from his travels. No matter what part of the world he is in, he will blow you away with his photos. 6. Shane Hurlbut – @hurlbutvisualsHurlbut is widely known for his work on Act of Valor, the first major motion picture shot almost entirely on the Canon 5Dii. He also served as the Director of Photography on films like Drumline, We Are Marshall, Semi-Pro, Terminator Salvation, and Need for Speed.His Instagram account mostly focuses on his personal life and his set life. You are bound to see some awesome camera rigs mixed in with photos of his crew. 3. Matthew Libatique – @libatiqueLibatique received a Oscar Nomination for Black Swan in 2010. You can also thank him for the look of the Marvel cinematic universe, as he served as Director of Photography on Iron Man and Iron Man 2. He frequently collaborates with Darren Aronofsky, dating back to Pi, Requiem for a Dream, The Fountain, and recently Noah. He just completed work on the N.W.A. biopic, Straight Outta Compton.His instagram account is fairly balanced. Not only do you get a glimpse at his daily life, but also a look behind the scenes of films and some funny photoshops. 4. Larry Fong – @unclewowSince we credited the look of the Marvel universe to Libatique, then Fong is the new look of DC. A frequent collaborator with Zach Snyder, Larry Fong was the Director of Photography on 300, Watchmen, and is currently working on the upcoming Batman v Superman. He was also behind Super 8, Now You See Me, and nine episodes of Lost.His account frequently features great set and cast photos. Like many other Instagram users, he is a big fan of showing off his espresso. Embeds aren’t allowed from his account, so be sure to check him out at Rachel Morrison – @rmorrisonMorrison is an Emmy Nominated cinematographer who is quickly moving up in the filmmaking world. She has worked on many television shows and documentaries, but is now mostly praised for her work on Fruitvale Station, Cake, and Dope.Her account is full of solid set photos, impressive camera rigs, surreal landscapes, and her adorable newborn.center_img Instagram is full of talented photographers, but some of the world’s best cinematographers are also just a follow away. Here are 8 great accounts from awesome Directors of Photography.Cover image from IMDb via Getty ImagesSome of the most talented photographers have huge followings on Instagram, but don’t forget that several masters of the cinema camera are online too. In fact, these cinematographers all have photos that will blow you away.1. Emmanuel Lubezki – @chivexpIt’s almost unfair to start the list with this current film icon. Lubeski (featured above) won the Oscar for Best Achievement in Cinematography back-to-back with Gravity in 2014 and Birdman in 2015. He also received Oscar Nominations for The Tree of Life, Children of Men, The New World, Sleepy Hollow, and A Little Princess. Don’t be surprised to see him go for three in a row with this year’s The Revenant.His Instagram account is full of incredible photos. Not only does he share some great set photos, but his portraits and landscapes are breathtaking. 7. Reed Morano – @reedmoranoMorano has over 45 credits to her name and is most recently known for her work on Frozen River, Kill Your Darlings, and The Skeleton Twins. This year she made her directorial debut with Meadowland. In 2013, she joined the American Society of Cinematographers and was the ASC’s youngest member.Morano is a wizard with light, as is showcased throughout her Instagram account. Her account is mostly personal, and the portraits of her children are always fantastic. Want more on cinematography? Check out these awesome posts:7 Iconic Hollywood Cinematography TechniquesThe Art of Perspective and Symmetry in Cinematography5 Ways to Improve Your Cinematography Right Now!Have other filmmaking Instagram users you love to follow? Did we leave someone off the list? Let us know in the comments below.last_img read more

Resources and inspiration for the next 90 days

first_imgWhere does the time go? There are just ninety days left until the end of the year. This means that you’re probably putting the final touches on your year-end fundraising plans and have a solid campaign ready to go. Not so much? First, don’t panic. There’s still plenty of time to create a solid plan and get the most out of the year-end giving season. Take a deep breath, then carve out some time to review your goals and start honing your campaign materials. Here at Network for Good, we recently published two free fundraising guides that can help you plan your marketing efforts and create a great appeal. You can download them here (registration required): How to Make the Case for Giving 7 Steps to Your Best Nonprofit Marketing Plan EverSecond, surround yourself with inspiration and smart advice. Our goal is to supply both with this blog, and here are a few of our favorites to add to your list:Future Fundraising Now: No-nonsense practical advice from Jeff Brooks, one of our favorite fundraising gurus.Sasha Dichter’s Blog: Big thoughts on giving from the mastermind behind Generosity Day.Sea Change Strategies: Alia and Mark offer simply brilliant thoughts on nonprofit storytelling, effective appeals, strategic planning, and everything in between.Fundraiser Grrl: When you need a laugh, Fundraiser Grrl totally gets it.For more inspiration, check out the Nonprofit Boot Camp and Social Media for Nonprofits conference happening on October 10 & 11 in San Francisco. Our friends at Social Media for Nonprofits have put together some great workshops to help your organization be the best it can be. There’s still time to register, and you can save $20 off with the code “N4G”.last_img read more

LUCKY 13: Thirteen weeks to plan for the best giving season ever – starting with #GivingTuesday

first_imgCrunch time!Can it be…Labor Day weekend is really behind us? 2014 is in the home stretch and that means it is crunch time for nonprofits.In fact, 30% of the projected $300 billion in total annual donations to charities are made in December — and 10%, or $30 billion, come during the year’s last 48 hours. (Source: NY Post, December 2013)For most nonprofits, it’s make or break time. And for donors, whether they are motivated by making an impact or by the tax year, December underlines the urgency of giving.Countdown to #GivingTuesdayThe movement that has changed the December giving season since 2012 is #GivingTuesday. It started with a simple idea – to be a counterpoint to the consumerism of Black Friday and CyberMonday. From a couple hundred nonprofits in 2012, #GivingTuesday has grown into an international day of giving with organizations and donors around the globe joining the movement.Traditionally, year-end givers to nonprofits are loyal supporters or those with personal ties to an organization. Now, nonprofits can harness the energy of #GivingTuesday to engage new donors, and to extend and amplify the giving season. We know first hand. Last year we led BMoregivesMore, the campaign to make Baltimore the most generous city in America on #GivingTuesday. Nonprofits that participated in BMoreGivesMore reported that between 20% and 60% of donors on that day were new. And more than 80% who shared their results said that they had a comparable or better December overall!13 Tuesdays to go: We’re here for you.Despite all the excitement and opportunity of #GivingTuesday, your team has a full plate planning for year-end already. So how do you capitalize on #GivingTuesday?Network for Good is launching N4G Gives, a national campaign to launch the giving season on #GivingTuesday.Beginning this week, we’re offering a combination of free and client-only resources to get your team ready. We’re arming ALL nonprofits with the tools, tactics, training and motivation to make this your best December ever.And for Network for Good clients, we’ll also be offering:• Two great platforms: • DonateNow – your customized online giving page to maximize donor conversion• GiveCorps – a cutting-edge giving platform that offers donors a superior online giving experience, plus crowdfunding and peer-to-peer.• Exclusive toolkits, expert webinars, specialized coaching, and communications resources• Matching funds to make your gifts go further• Visibility with Network for Good donors What’s the first step? Start by downloading our comprehensive Giving Days eBook. According to nonprofit thought leader Beth Kanter, it’s a “terrific, free eBook with lots of tips and planning templates to help your organization decide whether to participate.”Then every Tuesday, we’ll bring you new resources to get ready for #GivingTuesday.It’s time to plan for your best December ever!Ready to get started? Our team can help you get your site ready for #GivingTuesday. Set up a time talk with a fundraising consultant today and get a free demo.last_img read more

The PartoPen: Working to Increase the Effectiveness of the Partograph

first_imgPosted on August 10, 2012Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Our colleagues at Maternova recently highlighted on their innovation index a new tool (that is currently in development) that aims to increase the effectiveness of the partograph. The PartoPen is being developed by University of Colorado-Boulder Ph.D candidate Heather Underwood.According to Maternova’s innovation index:Using an infrared camera, the pen takes picture of dots that are pre-printed on the paper that act as GPS coordinates for the pen. The pen provides real-time feedback for:     · Decision support: Based on location of the pen on graph, the pen will provide next steps     · Reminders: Auto-reminders of time and procedure     · Error Checking: ex. Recording a temperature in F vs. C, pen recognizes the errorThe digital partograph system provides real-time data feedback and reinforces birth attendant training, while retaining the paper-and-pen interface currently used by most healthcare workers. The system is currently being evaluated in Kenya.This project received a $100,000 Bill & Melinda Gates Foundation grant to develop and implement the technology.Learn more about this new tool from Maternova here.More information:Visit the PartoPen site.Access several documents about the partograph in the MHTF Library. (Just enter “partograph” in the search box!)Read a number of blog posts about the partograph on the MHTF Blog.Share this: ShareEmailPrint To learn more, read:last_img read more

Resource Tool: Human Resources for Health

first_imgPosted on July 17, 2014November 2, 2016By: Katie Millar, Technical Writer, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post is part of our “Supporting the Human in Human Resources” blog series co-hosted by the Maternal Health Task Force and Jacaranda Health.To enrich the “Supporting the Human in Human Resources” blog series, a round-up of recent literature on the subject is here aggregated as a useful tool for public health practitioners. Let us know how these articles are helpful and about other human resource topics that interest you.Landmark articles:Systematic Review on Human Resources for Health Interventions to Improve Maternal Health Outcomes: Evidence from Developing CountriesHUMAN RESOURCES FOR HEALTH: foundation for Universal Health Coverage and the post-2015 development agendaHuman resources for maternal, newborn and child health: from measurement and planning to performance for improved health outcomesHuman resources for maternal health: multi-purpose or specialists?Recent Publications:Time to address gender discrimination and inequality in the health workforceFactors affecting motivation and retention of primary health care workers in three disparate regions in KenyaTask-shifting and prioritization: a situational analysis examining the role and experiences of community health workers in MalawiHRM and its effect on employee, organizational and financial outcomes in health care organizationsHope and despair: community health assistants’ experiences of working in a rural district in ZambiaReaching Mothers and Babies with Early Postnatal Home Visits: The Implementation Realities of Achieving High Coverage in Large-Scale ProgramsCommunity Health Workers in Low-, Middle-, and High-Income Countries: An Overview of Their History, Recent Evolution, and Current EffectivenessHome visits by community health workers to prevent neonatal deaths in developing countries: a systematic reviewExpansion in the private sector provision of institutional delivery services and horizontal equity: evidence from Nepal and BangladeshPerformance-based incentives to improve health status of mothers and newborns: what does the evidence show?Building capacity to develop an African teaching platform on health workforce development: a collaborative initiative of universities from four sub Saharan countriesRetention of female volunteer community health workers in Dhaka urban slums: a prospective cohort studyShare this: ShareEmailPrint To learn more, read:last_img read more

9 Super Scary Nonprofit Website Mistakes

first_imgYour website lacks details about your nonprofit’s mission and vision.Why is your organization the nonprofit to support? What are you doing that’s different from others? Simply put, what makes your nonprofit stand out? It’s important that the answers to these questions are easy to find on your website! By spelling out your mission and vision, donors can easily understand what their donations will accomplish. Your website doesn’t feature your nonprofit’s latest news.Create (or maintain) a place on your organization’s to share your latest news and examples of your most recent content, such as interesting articles, upcoming events, and special projects. This type of content works well on a blog and you can also link to this content on social media and in your newsletter. Your website doesn’t feature endorsements and third-party reviews.Make sure your website includes ratings from GuideStar and Charity Navigator or a testimonial from a stakeholder. The effectiveness of your websites’ messages depends on the messenger. Let others help build your case and show that you are trustworthy. Your website doesn’t have social media links or a newsletter sign up.Social media is a key way to connect and communicate with supporters. Be sure that all those hours tweeting and blogging don’t go to waste: Provide links to your social media profiles and make it easy for supporters to see your content and share on their social media channel of choice.  If a new fan isn’t the social media type, an email newsletter is a great way to help them keep in touch. That’s why it’s important that your newsletter sign-up process is simple and seamless. Your website isn’t mobile-friendly.Take a moment to evaluate your website’s usability for mobile users. Open your website on a mobile device. Are your donation page and website easy to navigate on a tablet or phone? Your website’s content uses too many words to demonstrate your work.As the saying goes, a picture is worth a thousand words. Pictures of people who benefitted from your services or volunteers in action can demonstrate your mission, illustrate the impact of your work, and complement your website’s text. Again, people’s attention spans are short. A compelling image will capture visitors’ attention and tell a story in a better way than multiple paragraphs of text.center_img Your website’s navigation doesn’t make sense.Your website should be organized according to the expectations of the people who come to your website. Instead of thinking how to present the information you want people to find, make it easy for your visitors to find the information they want. Back by popular demand to help you get ready for #GivingTuesday and Year-End -enjoy!Boo! That’s your website scaring you into reality. And the reality is that people’s short attention spans mean your website needs to provide visitors with easy access to everything in just three clicks. It must grab visitors’ attention, provide information, and spur visitors to action.Here are nine super scary website mistakes you should address before the year-end giving season is here and donors are too frightened to use your website!  Don’t wait…these website mistakes can result in the biggest horror of all: missing out on donations in December!Your website doesn’t have contact information.Make sure it’s easy for website users (and potential donors) to find your organization’s phone number, email address, or contact form. Also, make sure staff members know how to handle donor inquiries. Your website doesn’t have a clear ask for donations.Don’t be afraid to ask for donations on your website. Isn’t that the whole point of fundraising? Supporters will appreciate that you’ve made it easy for them to donate, so make that button shine! Network for Good always recommends you make the button big, bold and above “the scroll”. Plus, a smarter donation page will help you get donors to give, give big, and give again. Take advantage of our accredited Personal Fundraising Coaches to get hands-on help with your year-end fundraising activities. Schedule a call to learn more today.last_img read more

The Long History of Poverty and Health: Promoting Equity in the Fight for Improved Maternal and Child Survival

first_img ShareEmailPrint To learn more, read: Posted on October 14, 2015October 13, 2016By: Julianne Weis, Maternal Health ConsultantClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Sustainable Development Goal 10, to reduce inequality within and among countries, stands out as one of the most pressing and challenging obstacles of our generation. Since the Alma Ata Declaration was signed in 1978, countries have struggled to provide primary health care in an equitable manner. Communities in poverty are consistently excluded from national and global health programming, and we cannot discuss an improvement in maternal and child health without dealing squarely with the problem of inequity.Dr. Ulla Larsson in Ethiopia saw this problem head-on when she led a mobile maternal and child health clinic in Addis Ababa. The clinic focused on low-income communities and provided vaccinations for children, basic ante-natal consultation and health education programming in the form of lectures on adequate sanitation and nutrition practices. As part of the public health programming, the organization handed out free powdered milk supplies from UNICEF to mothers to supplement their children’s diets. The mobile clinic was well attended, until the powdered milk supplies ran out. Suddenly, mothers stopped coming to the lectures.Why did women stop attending a health clinic when they no longer received milk supplements? The answer is simple: poverty. Dr. Larsson lamented that the educational mission of her mobile clinic failed, but how were her patients expected to appropriate the lessons of the health curriculum without a change in their means or livelihood? Women could not afford to give their children more nutritious food, especially without the handout of milk. So there was little purpose in attending a lecture on improving child nutrition when they had no means to do so.The story of Dr. Larsson’s clinic is actually very old: the clinic operated in Addis in the late 1960s, but the impact of poverty on maternal health choices has remained a persistent problem. Too often, RMNCH programming, especially information and sensitization campaigns, neglect the impact of livelihood constraints on women’s health seeking behaviors.Dr. Asfaw Desta, a 50-year veteran of public health education and policy planning in Ethiopia, has learned this lesson time and again in his decades of experience in public service. He explained to me that as public health educators, while “we tell people to use soap to wash and be cleaner, and nutritional advice to eat better, they used to say: ‘We know that, give us the means and we can provide ourselves with the soap and nutritional foods you’re talking about.’ The means. It was very challenging to hear people say that. When you tell them about what to do – they know what to do, but they don’t have the means.”Moving forward into the next phase of post-MDG programming, we must learn from the past, and avoid the repeated mistakes of expecting health policies to operate the same across different economic classes. The promotion of equity through poverty reduction (SDG #1) is paramount in the fight for improved maternal health. Further, if we are going to reduce the global maternal mortality ratio to less than 70 per 100,000 live births by 2030 (SDG #3.1), there is a need to target programming to the poorest women who are traditionally excluded from health services. At the upcoming Global Maternal Newborn Health Conference, discussions must focus on the poorest women, and their unique financial and non-financial barriers to accessing maternal health services. We cannot expect mothers to radically improve their health and nutrition status without providing them the means to do so.Photo: “Ethiopia 3” © 2012 Swathi Sridharan/ICRISAT, used under a Creative Commons Attribution license: this:last_img read more