Stamping Out Passport

first_imgBy Dialogo January 01, 2012 Source: Strategic Forecasting Inc. (STRATFOR) Counterfeit passport created by a vendor Passport with altered photo (photo-subbed passport) Blank passport stolen and filled in Genuine passport intentionally issued in a false identity by a government Genuine passport issued based on fraudulent identification documents (birth certificate, driver’s license, etc.) In addition to making counterfeiting tougher, the passport also speeds up the process of verification for international arrivals and departures at airports. Paraguay Paraguay has increased its measures to strengthen the national identification systems and overcome instances of corruption. The Millennium Challenge Corporation, an independent U.S. foreign aid agency, contributed to the country’s efforts in 2009 by funding the New Identification System (NIS), which added biometric information to national ID cards. Having secure national IDs is important because they are not only used in issuing passports; they are also valid documents for travel to other Mercosur countries (Argentina, Brazil and Uruguay). Paraguay also redesigned its IDs and passports according to International Civil Aviation Organization requirements, which the government described as tamper-proof documents. Source: U.S. Government Accountability Office Types of Passport Fraud Maps of Brazil on the back cover of the document that only appear when exposed to ultraviolet light. The RFID chip, which stores a photo, two fingerprints and a signature. A digital authentication certificate that allows officials to confirm that the information on the chip was recorded by an authorized government authority. Extended Access Control, which protects biometric information by only allowing those with knowledge of a special digital certificate to access the data on the RFID chip.center_img Before the ID card system was brought up to international standards, the Paraguayan National Police was unable to file fingerprints electronically. The Millennium Challenge Corporation reported that the reform required an overhaul of the information technology infrastructure as well as comprehensive staff training in the collection of biometric data. Entries in the NIS database are now linked to biometric identifiers — fingerprint images — that are captured through live-scan technology; photographs and signatures are captured with digital cameras and electronic pads, and are automatically verified as they become part of the database, according to the foreign aid agency. The system reduces the risk of fraud by tracking all entries, so each transaction can be traced back to the staff member who logged in using a fingerprint scanner. The result is a reliable ID and passport system that reduces the threat of identity theft and improves document verification. Mexico Fraudulent travel documents are as important as weapons to a terrorist, and Interpol has described their use as “the biggest threat facing the world.” But through international cooperation, countries in the Americas are improving detection of fraudulent passports and other identification documents (IDs). Nations are sharing information through Interpol’s lost and stolen passport database and through databases pinpointing terror suspects. Countries such as Brazil are upgrading their travel documents with biometric indicators, making forgeries a thing of the past. A few countries have even begun to tackle government corruption – an important step, considering that the officials inspecting documents at ports of entry are the first line of defense in denying terrorists the freedom to travel and preventing the smuggling of humans, drugs, illicit cash and weapons. Brazil As a country that has traditionally played an important role in collective security efforts in the hemisphere, Brazil began issuing passports with biometric data stored on a radio-frequency identification (RFID) chip in November 2010. The new passport meets the International Civil Aviation Organization (ICAO) standard for machine-readable travel documents, as well as the guidelines of the trading bloc Mercosur. The country also added layers of security to its civil identity cards and birth, marriage and death certificates, making it harder to forge documents that can be used to obtain a passport. According to the Brazilian Federal Police, the new passport’s security features include: In January 2011, President Felipe Calderón signed an order requiring all Mexican citizens age 17 and younger to get a national identity card with biometric information embedded, including an iris scan. “It is a constitutional obligation to offer this identification card,” Interior Minister José Francisco Blake Mora said during the launch of the program in Tijuana. Once all children have been included in the database, a second phase will issue the new ID cards to Mexican adults, the minister of the interior said. A third phase will cover foreigners residing in Mexico. The new ID cards include a photo, a unique ID number, a hologram, iris scan data embedded in a bar code and fingerprint data. The government described the biometric IDs as a big step forward in preventing identity fraud, and the data collected is expected to help in cases of missing children. The idea of the database and accompanied information sharing is to make it difficult for criminals to operate within the country. In addition, Mexico has improved its Migratory Operation System, which keeps records on travelers who arrive at airports, with funding from the Merida Initiative security cooperation agreement with the U.S. Merida Initiative funding has also improved security along Mexico’s southern border, where document verification software and biometric equipment have been delivered to Mexico’s National Institute of Migration (INAMI), according to the U.S. State Department. INAMI and the Office for the National Registration of the Populace have also worked alongside U.S. officials to integrate biometrics at border checkpoints. The Narcotics Affairs Section at the U.S. Embassy in Mexico has developed standard operating procedures for immigration officers enrolling and verifying biometric data. That has been the basis for a Central Biometric Database that aims to identify and match traveler biometric data to international databases of known and suspected terrorists and fugitives. United States Since the 9/11 Commission identified it as one of the most effective tools for fighting terrorism in 2004, curbing terrorist travel has become part of the U.S. national security strategy. To keep terrorists from entering the United States, the country provides security assistance to nations to modernize passport systems and improve detection of document fraud. For example, the State Department’s Terrorist Interdiction Program gives countries the tools to develop and use terrorist screening information. About 150 foreign ports of entry used this program in 2010, according to government statistics. However, a July 2011 report from the U.S. Government Accountability Office said these programs don’t go far enough. “Some countries do not have their own database systems with terrorist screening information or access to other countries’ terrorist screening information to keep track of biographical and biometric information about individuals who are known or suspected terrorists,” the report reads. “Even when countries have terrorist screening information, they may not have reciprocal relationships to share such information or other travel-related information such as airline passenger lists with other countries, thereby limiting their ability to identify and prevent travel of known or suspected terrorists.” A Serious Problem Terrorists rely on forged travel documents to move around the world with ease to conduct surveillance, train for a mission or carry out an attack. That is why measures to prevent passport fraud are so critical, according to Ron Noble, the secretary-general of Interpol. “The No. 1 risk confronting airlines and countries around the world is the risk terrorists or other dangerous persons will carry a fraudulent identity document and move from one country to another.” Sources: L-1 Identity Solutions, U.S. Transportation Security Administration, infosurhoy.com, San Diego Union Tribune, Mexico’s El Universal Key Steps in Building Capacity to Prevent Terrorist Travel Share information about known and suspected terrorists through international databases. Address the use of fraudulent travel documents by increasing penalties and improving detection. Upgrade passport security by replacing easily counterfeited documents with ones that meet international standards and include biometric information. Combat corruption in passport issuance and immigration agencies. last_img read more

Arsenal legend Nigel Winterburn reveals two concerns over £25m Kieran Tierney transfer

first_imgArsenal legend Nigel Winterburn reveals two concerns over £25m Kieran Tierney transfer Advertisement Metro Sport ReporterFriday 2 Aug 2019 11:52 amShare this article via facebookShare this article via twitterShare this article via messengerShare this with Share this article via emailShare this article via flipboardCopy link3.4kShares Unai Emery still hopes to bolster his squad at the Emirates (Picture: Getty)‘It will be interesting to see if by the end of the transfer window Tierney has come in because they’ve still got two players who could play in that position.‘Interest in him makes me think though that Emery wants a back four and to have someone who is more athletic in that area.’Arsenal finished fifth in the Premier League last season while missing out on Europa League glory after being beaten by London rivals Chelsea in the final in Baku.Nicolas Pepe became Emery’s third signing of the summer on Thursday following the Gunners’ deals for William Saliba and Daniel Ceballos.More: FootballBruno Fernandes responds to Man Utd bust-up rumours with Ole Gunnar SolskjaerNew Manchester United signing Facundo Pellistri responds to Edinson Cavani praiseArsenal flop Denis Suarez delivers verdict on Thomas Partey and Lucas Torreira moves Nigel Winterburn has questioned Arsenal’s move for the Scot (Picture: Getty)center_img Comment Advertisement Arsenal hope to sign Celtic star Kieran Tierney before the summer transfer window closes (Picture: Getty)Nigel Winterburn has highlighted two concerns over Arsenal’s move for Celtic defender Kieran Tierney.Unai Emery has made Scottish full back Tierney one of his top targets this summer and Arsenal hope to bring him to the Emirates before the transfer window closes.Tierney, 22, has developed into a key player for Celtic since making his debut in 2015, helping the club win four successive Scottish Premierships and the Scottish Cup two times.But Arsenal hero Winterburn has questioned how much Tierney has been challenged while at Celtic and whether he can make the step up to Premier League football.ADVERTISEMENTMore: FootballRio Ferdinand urges Ole Gunnar Solskjaer to drop Manchester United starChelsea defender Fikayo Tomori reveals why he made U-turn over transfer deadline day moveMikel Arteta rates Thomas Partey’s chances of making his Arsenal debut vs Man CityHe told 888 Sport: ‘I think most full-backs now are strong on the ball and good athletes and are used to getting forward.AdvertisementAdvertisement‘They’re used differently to when I played. Now they’re high and wide and in attacking areas earlier. Tierney fits that bill.‘Celtic have enjoyed some Champions League football but in the league, they’ve been dominant and so how much has he been challenged?‘Also, can he take that step up into the Premier League? There is always a doubt, of course, no matter who the player is, but from what I’m hearing they’re suggesting he’ll be a good acquisition.last_img read more

Tyus Battle ends slump with 23 points in Syracuse’s win over Morehead State

first_img Published on November 10, 2018 at 10:54 pm Contact Billy: [email protected] | @Wheyen3 Tyus Battle pulled up from about 15 feet on the left wing with 5:20 to go Saturday. He’d made 3-of-4 shots already in the second half. He’d already surpassed his scoring total from Syracuse’s first game when he shot 30 percent. And on this particular shot, he swished it.After his feet hit the ground, Battle bobbed his head and put a small scowl on his face. The Carrier Dome roared as SU’s leading scorer from a year ago showed he was back.“Droughts happen,” Battle said. “I wasn’t worried about it. Once I got to see one go in, I knew I was fine.”Battle scored an SU-high 23 points on Saturday night in the Carrier Dome, as the No. 16 Orange (2-0) held off Morehead State (1-2), 84-70. He finished 7-for-15 from the field and 9-for-10 from the foul line as he again spent much of the game as Syracuse’s de facto point guard. After a 3-for-10 opening night, and a poor first half, Battle dropped 18 in the second half to help the Orange pull away from a persistent Eagles team.“He can score anywhere,” SU head coach Jim Boeheim said. “Doesn’t matter where he is.”AdvertisementThis is placeholder textBattle wasn’t available to speak to the media after Tuesday’s season-opener. He was out on the Carrier Dome floor, getting shots up. Saturday, he said he “always wants to get shots up,” and he just wanted to solve whatever felt “a little off” in his shot.At first, it looked like those extra shots may not have done Battle any good. He got swatted on his first shot attempt Saturday as he attacked the basket. He missed a left-block fadeaway, short. He missed at the rim, again. He missed a jumper, again. Altogether, he missed his first six shots.But then, Battle pulled up from the right elbow and swished. About a minute later, he spun toward the right baseline, pulled up, and hit again. Although he missed a floater with time winding down, Battle had seen the ball go through the basket.“Just to see those go in at the end of the half, I think really gave me momentum for the second half,” Battle said.With Frank Howard still absent due to injury, Battle’s been forced to play point guard. He felt that may have contributed to his lack of aggression in SU’s exhibitions and its season opener. But he started to change that in Saturday’s first half, even when shots weren’t falling.In the second half, the aggression began to pay off. Battle attacked the rim for two layups while being fouled, along with another bucket that came off a post up on the left block.“I was trying to be aggressive in the first half and I was trying to be aggressive in the second half,” Battle said. “Only thing that changed was I guess I made a couple more shots.”Battle continued to drive to the hoop to get to the foul line, where he was 8-for-8 in the second half. In addition to the two and-1s, three separate slashes into the lane sent Battle to the line, where each time he made his pair.“Even foul shots when you see the ball go in, it makes things a lot easier,” Battle said. “Especially when you’re looking to score the ball.”Morehead State didn’t want to go away, as the Eagles brought their deficit back to 10 points on a number of occasions late in the second half. But in the closing moments, the game was finally in hand for Syracuse.The moment against Eastern Washington when the game felt in control came much earlier. Then, on his final shot of the night, Battle broke away with 4:12 to go, and he tomahawked a dunk. When he landed, he frowned.This time, it wasn’t until the game’s final minute that the Orange’s lead wasn’t in doubt. Battle beat his man going left and sliced down the center of the lane. No defenders came to help. Battle rose up and flushed it home with two hands. He didn’t show emotion right in that moment. But afterward, Oshae Brissett said, the Orange saw their junior leader smile.“We’re all excited for him,” Brissett said. “We like seeing our guys come out of their slumps. We’re all in this together, really. We don’t want to see any of our guys down. Seeing him like that, seeing him happy, even after the game, seeing him smile after the game, really lifts us all up.” Commentscenter_img Facebook Twitter Google+last_img read more

Chukwu Calls for Unity Amongst Rangers Coaches

first_imgCoach Christian Chukwu (Mfr) in white with coaches and officials of Rangers led by care-taker coach, Benedict Ugwu during a visit to the legend “I am indeed happy for you people for this opportunity to serve our great club, Rangers International F.C. I urge you all to work as a team. Support (Benedict) Ugwu who has been selected to lead so that we can achieve the needed result.“I also wish to thank you people for your prayers while I was away for treatment (in England) as I believe that your prayers went a long way in my recovery,” observed the ex international fondly called Chairman.Earlier, care-taker coach, Benedict Ugwu who led the coaching crew on the visit said, “We are here to celebrate your recovery and safe return from your medical trip abroad and to thank God for keeping you for us.“We pray for many more years with us so we can tap from your reservoir of knowledge.”The 1980 Africa Cup of Nations winning captain and technical director of Rangers International F.C recently returned from London where he went for treatment for a health challenge.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram Former Green Eagles Captain and Coach, Christian Chukwu, has called on members of the care-taker coaching crew of Rangers International F.C of Enugu led by Benedict Ugwu to work in unity as they fashion out a winning team for the 2019/2020 NPFL season.Speaking in Enugu yesterday when Rangers coaching crew paid him a visit at his Enugu residence to welcome him back from his medical trip to England, Chukwu charged the coaches to work as a unit so as to achieve the expected result.The legend likened the current situation of a consortium of coaches for Rangers to how he came to limelight while also working as an assistant coach years back due to the departure of his immediate boss.last_img read more

Broward County to Stop Recycling Paper This Summer

first_imgHundreds of thousands of Broward County residents will soon be required to stop recycling newspapers, pamphlets and other mixed paper.Waste Management is ending mixed paper recycling, claiming that Broward has not been following the program’s guidelines.The change includes newspapers, mail, magazines, glossy inserts, pamphlets, catalogs, print and office paper and school paper.However, environmental groups want Waste Management to consider other options.Fourteen Broward cities were recently told the change begins Aug. 1. They are: Coconut Creek, Coral Springs, Deerfield Beach, Fort Lauderdale, Lauderdale-by-the-Sea; Lauderhill, Lighthouse Point, Margate, North Lauderdale, Oakland Park, Pembroke Park, Plantation, Tamarac, Wilton Manors.According to the notice given to those municipalities, mixed paper “has no viable market” to be resold as recyclables.Another 13 Broward cities are expected to be weaned off mixed-paper recycling, depending on new contract terms, according to Waste Management spokeswoman, Dawn McCormick.Those are: Cooper City, Dania Beach, Davie, Hillsboro Beach, Lauderdale Lakes, Miramar, Parkland, Pembroke Pines, Pompano Beach, Sea Ranch Lakes, Southwest Ranches, West Park, Weston.Broward County Vice Mayor Steve Geller says: “We’ve known we’d be dealing with this in the next year or two. I don’t think we had any idea we’d be dealing with this in the next week or two.”McCormick explains that Broward is putting trash in the recycling bin, causing contamination rates of around 30 percent. Unable to clean it enough to sell, the paper then gets sent to the landfill or burned to turn into electricity.In addition, the global market demand for recycled paper is slowing.The company’s recycling income dropped nearly $90 million last year, compared with 2017.Waste Management is the country’s largest hauler and the largest recycling processing company, with recycling operations in 30 states and Canada. McCormick explains that other locations around the country have abandoned recycling entirely.The agency handles recycling in Miami-Dade County, where mixed-paper recycling will continue since the contract does not allow for paper to be eliminated from recycling.No cities in Palm Beach County plan to end paper recycling, says Solid Waste Authority spokesman, Willie Puz.There, residents separate their paper for recycling from their glass, metal and plastic, cutting down on the contamination rates.Although paper does not produce much revenue, it will not disappear. Puz explains, “As a government entity we’re not in it to make money; we’re in it to do the right thing.”Once the changes are implemented, the financial burden could land on the individual cities, says Coral Springs Commissioner Larry Vignola.If people continue to recycle paper, Waste Management could fine the cities for contaminating recycling.“Hopefully the market will rebound in a few years, but this is going to be a challenge,” he adds. “It’s a shame. Everybody is a lot more environmentally conscious and striving to do the right thing by the environment. That’s very frustrating. We still have people putting plastic bags in the recycling bins. Not everyone really understands what’s recyclable and what’s not.”Despite Waste Management’s notification letters, Fort Lauderdale Commissioner Steve Glassman hopes the change will not occur. He explains, “I’m hopeful we are able to figure this out. It makes no sense to fill up the landfills with this kind of material that can be recycled. I don’t know if there’s time to change anything now, but I think we need to have that conversation. I think we need to get it back on track.”The list of what can still be recycled in Broward County generally includes clean, dry and empty cardboard such as Amazon shipping boxes and diaper boxes, plastic bottles and jugs, aluminum and steel cans, and glass bottles and jars. Clean pizza boxes with no grease, paper or food are also recyclable.last_img read more

Humble Beginnings Create A Steve’s Carpet Cleaning

first_imgThe blue truck logo for A Steve’s Professional Truck Mounted Steam Cleaning features a lion riding shotgun.  While the instantly recognizable color is an obvious match to the real trucks you’ll see around town, the lion is remnant of a long-ago Valentine’s Day delivery to his family.  When so many passing motorists smiled, waved, and pointed, it quickly became part of the team.In business since 1982, Steve Short’s experience began when he “started knocking on doors” around town.  Since then, the company has grown to include two fully equipped trucks capable of steaming carpets at up to 250 degrees and then vacuuming away the excess water.  With his daughter and son-in-law on board as staff members, they “don’t have to turn down a job because within 2-3 days it can be done.”A sense of community and civic pride leads them to seek new clients primarily via referral.  This has built a solid customer base of residential, business, and property management clients seeking maintenance of upholstery, carpet, tile, vinyl, and cement flooring.  They take the time to thank customers via Facebook as well as offering promotions that donate money to childhood cancer charities.  With Steve’s young granddaughter, Alyssa, a survivor herself, the entire family team participates in fundraising events around the region.Being a boots-on-the-ground small businessman, Steve is always willing to share his 30+ years of knowledge.  He is able to provide quotes over the phone based on client’s descriptions and his personal expertise.  Quotes are determined by the service needed and severity of the stain or damage.  By providing such individualized care, clients return again and again.  Says Ray Fraley, a retired insurance employee, “Steve stands out for his commitment to his business.  His integrity is refreshing, and we find him just plain nice to do business with.  I can, without hesitation, recommend him for anything, be it business or otherwise.  If you have a chance to associate with him, do it!  The world needs more like him.”A Steve’s Professional Truck Mounted Steam Cleaning can be reached at 360-701-9544. Facebook63Tweet0Pin0last_img read more

AH Tree Planting Honors Memory of Paul Boyd

first_imgATLANTIC HIGHLANDS — The borough honored the memory of environmentalist-historian Paul Boyd on Saturday, Oct. 22 with the planting of a tree in the Municipal Yacht Harbor.Shade Tree Commission Chairman Louise I. Donoghue presided over the ceremony that drew over 50 residents atthe base of the Colorado Blue Spruce planted at the entrance of the marina. A plaque in Boyd’s honor will installed at a later date.Among those speaking during the ceremony were formerMayor Peter E. Donoghue, borough Historical Society PresidentJoann Dellosso, Richard and Carolyn Campo Marcolus, Boyd’sfriend Victor Zak and Benson Chiles, representing the FrontPorch Club, who presented a check for $500 toward the purchase of the tree.The tree purchase was financed jointly by the Shade Tree Commission and the Front Porch Club, which applied funds from its annual Chilifest to the project.The planting is part of a commission program to honor local residents, past or present, for their efforts on behalf of the community.Boyd, who died earlier this year, was a long-time activist in the Historical Society, helping secure funding to refurbish the society’s museum, the Strauss Mansion, and he was society president at the time of his death.He was a founder and long-time chairman of the borough’s Environmental Commission and played a major role in the establishment of the town’s Lenape Woods Preserve and Monmouth County’s Popomora Park. Boyd also worked to acquire the financing to complete the Bayshore Trail. He also repeatedly demonstrated his commitment to a greener borough by orchestrating Earth Day observations and beach cleanups.Boyd also successfully documented the borough’s historic past, as author of his 2004 the book “Atlantic Highlands: From Lenape Camps to Bayshore Towns.”last_img read more

XPRESSBET $10K BET SWEEPSTAKES IS BACK FOR SECOND YEAR

first_imgAbout XpressbetXpressbet provides legal and secure online wagering services to horseplayers in the United States.  It is the industry’s most comprehensive and user-friendly wagering site, allowing customers to wager on more than 300 of the world’s best racetracks from their computer, phone or mobile device.  Xpressbet operates XB SELECT, the industry’s premier destination for high-volume wagering, and XB Net, which connects bet shops and wagering sites from around the world to North American racing.  Xpressbet is a Stronach Group company, which also owns and operates Santa Anita Park, Gulfstream Park & Casino, Golden Gate Fields, Portland Meadows, Laurel Park and Pimlico Race Course, home of the world-famous Preakness. The company owns and operates the Palm Meadows Training Center in Florida, the award-winning Adena Springs operation, AmTote, a global leader in wagering technology, and Monarch Content Management. The Stronach Group is also a major producer of televised horseracing programming through its HRTV cable and satellite network. Additionally, 25 Second Prize winners will receive a $100 Xpressbet wagering voucher and 50 Third Prize winners will receive autographed memorabilia signed by Hall of Fame jockeys, including John Velazquez, Mike Smith and Edgar Prado. Visit Xpressbet.com to sign up. In addition to participating in the $10K Bet Sweepstakes, new customers can earn a $125 Bonus by entering promo code XMAN125. “We’re excited to once again provide our customers the opportunity to experience a marquee event at an iconic horse racing venue,” said Xpressbet Senior Vice President of Marketing, Kerry Carlson. “Both of last year’s Grand Prize winners not only hit big, which was incredibly exciting, but also raved about the experience. We love to reward our loyal customers, and this year we’ve introduced even more prizes so everyone that registers and plays has a greater chance of winning.” 2014 Grand Prize Winners Cashed for $60,000 on Florida Derby & Santa Anita Derbycenter_img February 2, 2015 (Washington, PA) – For the second consecutive year, leading online wagering provider, Xpressbet, is giving two customers the opportunity to win a VIP trip to the Florida Derby and Santa Anita Derby, as well as $10,000 to place a Win bet on their race. Each Grand Prize winner will get to cheer their horse down the stretch in person from the track. The Grand Prize package also includes roundtrip airfare for two and three-nights hotel accommodations. In last year’s inaugural $10K Bet Sweepstakes, both Grand Prize winners parlayed their luck into an unforgettable experience at the track, complete with a winning wager. Tom Guadagno turned his $10,000 Win bet on the Florida Derby into a $43,000 payday when Constitution hit the wire first, while Scott Shore’s choice of California Chrome in the Santa Anita Derby returned $17,000. Since 2000, the average Win payout is $19.71 in the Florida Derby and $14.63 in the Santa Anita Derby, based on a $2 wager. The Sweepstakes begins Sunday, February 1 and continues through Sunday, March 15. Registration is free for Xpressbet customers and registrants earn entries for every wager they make with Xpressbet. Bonus entries will be awarded for wagers made on Stronach Group Tracks and Hawthorne Race Course.last_img read more

How to Make the Case for Social Media

first_img Remember: This isn’t a crusade, it’s a learning experience for everyone. Make sure there IS a good case for your initiative and if it does fail, share and learn from what went wrong. There is no shame in gaining knowledge from mistakes – for you, or your boss. 1. Change the subject. If you’re having a debate over the value of social media, you’re having the wrong discussion. The discussion should be about your organization’s goals – with social media being the means, not the end. 2. Make it about what your boss already wants. Don’t position your idea as a social media initiative; frame it as your initiative to support your boss’s goals, in your boss’s language. Is donor retention a big concern for your Executive Director? Highlight how social media can help keep donors engaged. Does your board want more success stories to showcase? Underscore how social media can help make that happen. 3. Make it about the audience. A good way to depersonalize the debate over social media is to make it about your target audience’s preferences rather than a philosophical tug of war between you and said boss. 4. Sign your boss up to listen.Set up Google Alerts and TweetBeep (email alerts for Twitter mentions) for your boss, so she or he can see that there are already many discussions about your organization happening online. Once this apparent, two things are likely to happen. First, it will become clear that your organization no longer controls your message online – so worrying about social media causing a lack of control is not worth fearing. That day is already here. Second, it will be hard not to want to join those conversations online – which is what social engagement is all about. 5. Set some ground rules. Set a social media policy for your organization, so it’s clear how to respond to what you’re hearing – and what types of initiatives have internal support. 6. Start small. If you’re going to start a social media initiative, start small. Pinpoint where your supporters are and branch out from there. You don’t have to be an overnight social media expert – you just need to be a part of the conversations about your cause. 7. Set a clear goal.Just as with any other marketing effort, establish a specific, measurable goal so you can identify success. 8. Measure and report.Once you’ve identified your approach and have set a goal, ensure that you can track and measure your progress. Most social media platforms have built-in analytics and you can also track Web traffic back to your site through Google Analytics. Be sure to tie your results back to your social media efforts where possible with careful tracking. (This could mean using tracking codes on your donation pages, Google campaign tags or landing pages created specifically for your social media outreach.) Share every little bit of progress and give your boss credit for it! It’s clear that social media is an effective channel for establishing your nonprofit’s brand identity, championing your cause and engaging with current and would-be supporters. So, how do you make sure your organization is on board — especially your boss, executive director or board members? Here are eight tips for making the case for your next social media initiative: center_img Photo Source: Big Stock Photo Adapted from Nonprofit Marketing Blog.last_img read more

Hey Girl, I See What Your Nonprofit Is Doing

first_imgBy tapping into the #tigerblood hashtag, Zachary reported that tons of media outlets picked up on the story, resulting in a modest increase in blood donations.So what’s in it for you? Why should you consider making a meme? 1. Sure, memes can be just plain silly and fun, and but they can also humanize your nonprofit’s public image. Who doesn’t love an organization that embraces its humanity and sense of humor? 2. Memes can create connections and start conversations because of their two-prong premise: A meme is based on an aspect of popular culture and spread from person to person. 3. Memes give supporters an easy way to publicize and promote your cause. Once you create a meme, fans can quickly share it over email, social media, and their own websites.Want to create your own nonprofit meme to help build buzz for your cause? Check out our tips on using memes to spread your nonprofit’s message. (Image credit: National Wildlife Federation, Source: Avi Kaplan) You’ve seen them all over Facebook, YouTube, Tumblr, and Pinterest: grumpycats,talking babies, even Ryan Gosling. Entertaining memes have exploded across the Internet. But have you also noticed an uptick in charitable memes, memes that are doing good? Many nonprofits are capitalizing on the popularity of memes to gain visibility and connect with new supporters.Nonprofits aren’t always great at piggybacking on the work of others, but that’s the key for a meme to take off. Senior Strategist Avi Kaplan of RAD Campaign has compiled some tip-top examples of nonprofit memes that worked because they borrowed a cultural phenomena, as did tech writer Zachary Sniderman.One of the best examples of nonprofit meme-jacking came from a 132-year-old organization, the American Red Cross. Capitalizing on Charlie Sheen’s 2011 outburst and proclamation to have drank tiger’s blood, the American Red Cross tweeted:We may not collect #tigerblood, but we know our donors & volunteers have fierce passion for doing good! #RedCrossMonth— American Red Cross (@RedCross)last_img read more