A global godsend

first_imgRelated posts:No related photos. E-learning can play a major part in successful corporate globalisation,believes Dr Mark Dorgan, but only if it’s linked to business strategyE-Learning is used by a number of companies as an enabler to effectiveglobalisation. It is consistently seen as part of the collaborative ecosystemthat delivers speed and cost-efficiency in internal and external interactions –a facilitator of consistent business performance. It is a business processfacilitator, communications tool and a learning platform. Instead of defining e-learning as ‘online training’, these companies see itmore as ‘online access’ to skills and information that support and enhancebusiness performance and development. This includes ongoing access to knowledgerepositories, prompt routines, training media, courses and live webcasts, aspart of daily work. These cross the company’s boundaries to include suppliers,partners and customers in the learning and work processes. For best results,e-learning is jointly designed and managed by line managers, HR and ITprofessionals based on identified user group needs. Cisco is trying to streamline operations through e-learning, for example,particularly in field sales and partner training for the hundreds of newproducts introduced annually. In the past, each product team conducted newproduct roadshows in multiple locations at high cost. By deploying e-learningtechnology, it delivers live training e-broadcasts to sales and partner staffat low cost, while achieving global consistency and enhanced sales performance.Italian tyre maker Pirelli derives 90 per cent of its revenues from outsideItaly, so the consistent and co-ordinated dissemination of values, ways ofworking and product information is key to its success. It has deployed a globale-learning facility, as part of an integrated e-business strategy, to achievethe fastest introduction of new products and projects to its own and partnerstaff, supported by an online query facility. Successful applications of e-learning work best when they focus on contentand process knowledge or where they facilitate ongoing transfer of skillsthrough collaboration. What they don’t do as well is develop interpersonal andleadership skills of the management group. This is best achieved in combinationwith face-to-face interaction. Where it has been designed and deployed as an integral part of the corebusiness strategy and processes, with regard for different user groups’ needs,e-learning has been very successful as an enabler of globalisation. But an approachthat simply attempts to replicate central training activities in isolation fromother business processes delivers limited value and can even cause harm if itignores cultural differences. Dr Mark Dorgan is a member of the Management Group at PA Consulting www.paconsulting.com A global godsendOn 1 Jun 2003 in Personnel Today Comments are closed. Previous Article Next Articlelast_img read more