1. What is my goal?Without a goal, your ad campaign will mean nothing and you will be simply throwing money away (and trust me, Facebook doesn’t mind taking it). A reasonable goal could be an increase in email signups from your website. When you create your ad, this will be called the “advertising objective” – it’s what you want people to do when they encounter your ad. Cody suggests (and I agree) that you pick a goal much more in depth than simple clicks to your website. Do you want to measure “website conversions”, which means that when people visit your website, they take an action and “convert”?A successful “conversion” could be signing up for your email newsletter, subscribing to your blog, or making an online donation. 3. Can I afford it? Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy.Many nonprofits who spent years or months building up an engaged online community on the biggest social network are now seeing a dramatic decline in the number of fans they are able to reach with each post.If this sounds familiar, you may be wondering if Facebook Ads will help your nonprofit reach more fans and get more bang for your Facebook buck.At the recent Social Media for Nonprofits Conference in Boston, Cody Damon of Media Cause provided some insightful advice on whether or not a nonprofit should jump into the Facebook Ads ocean.Before you sit down and purchase a Facebook Ad for your nonprofit, ask yourself these three vital questions: 2. Can I measure it?Whatever the objective, make sure that you can measure it. Just saying “raising awareness for my nonprofit” may not be enough, unless you have specific benchmarks in place to measure your progress.You need to know what success looks like. What will happen if your Facebook Ad is successful? What will have changed? Clients frequently ask me about the price of Facebook Ads. Unlike traditional newspaper ads or billboards, there is no set price for a Facebook Ad.You can set your daily budget, or “lifetime” budget, and you will need to choose a CPM (cost per thousand impressions) or CPC (cost per click bid). You only pay for the impressions or clicks that your ad receives, and if they are targeted well, this can be very effective.If this all seems like Greek to you, you are probably not ready to run a Facebook Ad without outside help. Facebook has a great help center on their website, and there are many firms and consultants who can help you set it up and run it.General best practices for your Facebook Ad:It must be eye-catching and well-written. Do not use your logo and call it “Come to our website!”It must have a photo. For all ads, the best size image to upload is 1200×627 pixels,The photo cannot contain more than 20% text.If it directs to an outside website, it should direct to a specific landing page, rather than just the main home page of your website.For more on using Facebook Ads to build your online community and engage with your fans, read these great posts by Jon Loomer, John Haydon, Nancy Schwartz and David Serfaty.Julia Campbell works with nonprofits to help them raise money online, conquer social media, and become content experts. Her blog on nonprofit marketing is at www.jcsocialmarketing.com
Encouraged donors to give generously and repeatedly through the day when the “win” was in sightSent a thank you email Wednesday morning announcing the win and encouraging those that did not participate to consider giving. This outreach produced their second best day ever.Most Recurring Donors: Wildlife SOSIndia’s wildlife is under severe threat – every animal from the majestic elephant and the tiger, to the shy sloth bear and rare pangolins are being hunted. Wildlife SOS actively works towards protecting Indian wildlife, conserving habitat, studying biodiversity, conducting research, and creating alternative and sustainable livelihoods for former poacher communities.Wildlife SOS did not focus explicitly on a #GivingTuesday campaign, rather they viewed #GivingTuesday as part of their year-end fundraising. Their success in the N4G Gives campaign is a particularly powerful demonstration of the impact of #GivingTuesday. Donors are inspired be part of the movement and will seek out organizations to support – sometimes, even when they are not asked specifically.What we learned from Wildlife SOS is that the building blocks they put in place all year round pay dividends. One of those building blocks was an emphasis on recurring, or sustaining, givers.Key TacticsWildlife SOS believes in strategies focused on creating lifelong supporters. Year-round they focus on animal sponsorships for monthly donors and feel like this gives people a tangible connection to their donation. Having the building blocks in place and then capitalizing on big events means they’re not scrambling on days like #GivingTuesday and at year-end.Make this #GivingTuesday your best yet! Kick off your year-end fundraising with our tools, training and matching funds. It doesn’t matter if your organization has 2 staff members or 200, you can raise money on #GivingTuesday and we can help.Free #GivingTuesday resources are available to all nonprofits through Network for Good’s All TUEgether campaign. Network for Good customers can leverage matching funds for all donations made on December 1, 2015. Plus, customers have access to expert coaching, new donors, and exclusive resources to help plan a stellar #GivingTuesday campaign.Not a Network for Good customer yet? No problem. Sign up for a demo and find out how easy it is to raise money online. Get ready to have your best giving season ever. Created a visual “badge” for all #GivingTuesday communicationsChanged website header and homepage, and published a post about #GivingTuesdayAsked a corporate supporter to provide a match on first $20k raisedSent their first email on the Monday of Thanksgiving weekLaunched their big push on 12/1:Sent email announcing matching fundsLaunched #GivingTuesday branded donation pageAsked supporters to take #UNselfies and share #GivingTuesday has arrivedOn December 2, nonprofits and donors came together in an inspiring day of generosity. Millions of dollars were raised to fuel the good work of nonprofits all over the world.Network for Good hosted a special campaign, N4G Gives, focused on equipping nonprofits with the tools and knowledge for #GivingTuesday success. The N4G Gives campaign provided free #GivingTuesday resources to the entire nonprofit community and special training and matching funds to nonprofits using DonateNow, our online giving platform. In addition to matching funds, we also recognized the leaders in 10 fundraising categories with special awards.The most exciting validation of the value of #GivingTuesday is reflected in the experience of the “winners” of Network for Good’s N4G Gives campaign. They are large and small. Some planned for months, and some started the day before. Some have large staff teams, and some are staffed exclusively by volunteers.The common thread across all the winners was their determination to activate their passionate supporters and advocates to both give and inspire others, and to create a sense of excitement and urgency under the umbrella of #GivingTuesday.And the winner is…Most Dollars Raised: Alameda County Community Food Bank, Oakland California (ACCFB)Alameda County Community Food Bank is on a mission to end food insecurity in Alameda County, California. In 2014, the Food Bank distributed 25 million meals – more than half of the food was fresh fruits and vegetables.Their big vision can only be realized with strong donor support, and ACCFB inspired people to donate more than $100,000 (online and offline) on #GivingTuesday.Key tacticsAfter watching the progress of the #GivingTuesday movement in 2013, the team at ACCFB decided to go “all out” in 2014. They pursued a multi-channel approach including email, website, digital ads, and social. Planning started about six weeks before #GivingTuesday, but activation went into high gear during Thanksgiving week.Key elements Most Donors: Middle East Cultural and Charitable Society (Electronic Intifada)The Middle East Cultural and Charitable Society’s #GivingTuesday campaign raised funds for The Electronic Intifada, its award-winning online news publication focusing on Palestine, its people, politics, culture, and place in the world. As a nonprofit digital publication, The Electronic Intifada relies on readers and supporters to provide the funding for its investigative journalism, news, and analysis.Key TacticsMECCS used #GivingTuesday as part of its already planned year-end campaign. The campaign’s focus was to activate new donors by emphasizing the N4G Gives matching funds, and the potential to ‘win’ bonus dollars through the N4G Gives special challenges. The friendly competition inspired by the leaderboards was very motivating to their audience.Key ElementsDeployed three emails on #GivingTuesdayFirst email laid out the opportunity to receive bonus and matching fundsSecond and third emails were sent throughout the day to build excitement as they rose up the leaderboard. Added a homepage popup window asking visitors to donate nowPushed social media outreachLaunched #GivingTuesday branded retargeting ads
Still tracking your donors through five different versions of Excel spreadsheets, endless email chains, and Post-It notes? Let’s be real: you need a better way to manage your individual donors.A donor management system will save you time and will help you be a smarter fundraiser. Not sure how this works? Here are the top 14 ways a donor management system will help you this year:Raise more money by targeting donors. Smart donor management allows you to easily create dynamic lists and develop targeted campaigns to donors based on giving history, average gift amount, and more.Eliminate repetitive, manual, and time-consuming tasks by automating standard processes and workflows. Free up your staff to focus on building relationships instead of administrative tasks.Track campaign results in real time. Spend less time (and money) on tracking results from your campaigns and more time planning your next one.Remove the need to sift through multiple spreadsheets and applications to find donor data. Once you move to a donor management system, it’s all in one place and accessible online so you can look up information anywhere.Know how you are progressing towards your December goals. Online fundraising data flows into your donor database to automatically update charts and reports giving you a clearer picture of how close you are to achieving your fundraising goals.Understand your donors and their behaviors. Storing detailed information like donation, volunteer, event attendance, demographics, and participation information will help you better understand what you donors want from your organization (and what they don’t want).Share information between staff and volunteers. A donor database will help you avoid confusion and have everyone operating off the same information. No more searching through an inbox to find the latest version, it’s all stored in one place and updated in real time.Check donor information on the go. Take your filing cabinet with you by having mobile access to view and enter notes right after you make a donor visit.Retain your year-end donors and build stronger relationships. A great donor management system will send automatic thank you emails for donations and reminder emails for pledges that are yet to be fulfilled.Get the most from all your tools with seamless integration. Connect email marketing, donation forms, and peer-to-peer fundraising campaigns so every bit of data is stored in one place.Keep donor relationships strong even when staff turnover happens. Notes are stored in a donor record so when a new staff member starts, all communication history is at their fingertips.Allow staff and volunteers to see only what they need to see. Control access to constituent information by setting permissions to records and data fields.Track incoming funds and pledges. View progress in a dashboard format that is board meeting ready.Remove the need for IT resources to hold your hand every step of the way. A good donor management system should be easy to set up and maintain by development staff. You shouldn’t have to wait on IT support to do your job.With the right donor management, smarter fundraising tools, and a solid campaign plan, you’ll be all set to raise more this year—and for years to come.
5 Tips for Streamlining Your Online Fundraising ToolsOnline fundraising tools can make a huge difference in the amount of donations a nonprofit receives. Just being able to accept online donations has increased the reach of many nonprofit organizations, and it allows donors to give whenever they wish, by simply connecting with their smartphones, rather than having to wait until they are home with a checkbook handy.Since the majority of the population accesses the internet regularly, nonprofits are able to communicate with potential donors and share their message more frequently than ever before. Over the years, marketers and publicists have determined which formats are the most effective for brochures, postcards, posters, and other types of material used to promote organizations of all kinds. Donation software has also been developed, tested and re-designed to increase its effectiveness.Fundraising websites are like other websites in some ways, but they have some differences that should not be overlooked. Donation software, in particular, has been found to be most effective if it follows these five guidelines.Donation software should be mobile-friendly. If a potential donor is online using a mobile device and clicks your “donate now” button, but can’t navigate through the donation page on the device’s small screen, you will lose the donation. People are easily frustrated with pages that don’t work well, or are confusing, and leave the page in a matter of seconds.Limit the number of fields requiring input. When a form requires a lot of information, users are likely to leave the page without completing it. This means that even though they fully intended to make a donation when they got to the page, the fundraiser software became a hindrance, rather than a tool for helping them complete the intended action.Avoid links away from the donation page. It may seem appropriate to include a link back to your website or resources for more information on the good work that will be done with the donations you receive, but bear in mind that people are easily distracted—especially online—and interesting links that direct potential donors away from the donation page are stopping the donation process.Limit the amount of text on the page. Your website is a great place to share as much information as possible about your cause and the good work done by your organization. Your donation page should focus only on accepting online donations. A couple of sentences and an image that evokes emotion are enough to keep the donor inspired. Excess text can trigger “fine print” skepticism.Keep it simple. Complex options on a donation form make it less likely that donors will complete it. Fundraising websites should include options for recurring giving, and offer suggested donation amounts that the donor can choose with one click, but never include suggestions such as a percentage of the donor’s income, that would make them stop to think. They are much less likely to complete the form if there is more for them to do.Since 2001, Network for Good has helped over 100,000 nonprofit organizations raise more than $1 billion online. To discuss how we can help you get the most out of your fundraising efforts, contact us today or call 1-888-284-7978 x1.
Everyone knows that storytelling is a win for nonprofits, but not all stories are created equal.To truly resonate with your readers, your story needs to have three essential ingredients:A strong emotional pull. Stories should make us feel something. Happy. Sad. Outraged. Inspired. All of these emotions can make an impact, but above all else, an amazingly effective message needs to make your reader feel, then act. Not think, then act. Not think, then feel, then act. FEEL, then act. Don’t disconnect these two steps. Lead with a strong pull of emotion, engage your reader’s senses, and then ask them to take action. A singular focus. Resist the urge to pack everything into one story—you’ll only confuse your reader. Stories work best when they are rich, yet simple, and are laser-focused on one message, one issue, and one person. You likely have many stories to tell, but focus on telling one distinct story at a time for best results.A clear tie to the reader. Your audience should quickly and clearly understand why your story matters to them. Does it tap into something they have experienced? Does it affect the community they love? Think about how to incorporate details that are meaningful to your supporters, then underscore your donors’ role in the story. Are they the hero? What can (or did) they make happen?There are many components that come together for an amazing story, but without these core elements, your message will fall flat. How are you incorporating all three into your donor communications?Need some help writing more effective stories for your nonprofit’s outreach? I’ve got your back.In our next free webinar, I’ll walk through a simple framework for more compelling stories that will help you connect with donors, raise more money, and retain supporters by reporting your impact in a highly memorable and relatable way. Register now to save your seat for Storytelling with the Emotional Brain. (Can’t attend the live session? Never fear. Go ahead and register and I’ll make sure you get a copy of the slides and the recording.)
Posted on September 26, 2012Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Today, the Kaiser Daily Global Health Policy Report provided a brief summary of the focus on women and children at the United Nations General Assembly. The summary highlights a number of news publications that report on the discussions about the health and well-being of women from the General Assembly.One of the featured articles, A pledge for every woman, every child, was published this morning on devex. The article describes announcements for new money to protect women and children from sexual violence as well as a new funding mechanism for maternal and child health.From the article:World Bank President Jim Yong Kim, meanwhile, announced a new special funding mechanism aimed at boosting financial support for the fourth and fifth Millennium Development Goals at the Every Woman, Every Child event.The mechanism would enable donors to scale up funding for maternal and child health. Details, however, have yet to be fleshed out.“We will be talking with our IDA shareholders and other interested donors and partners in the coming weeks to agree on the best way to do this, together,” Kim said, who also identified the bank’s work to achieve “better outcomes” for money spent on health: increasing focus on maternal health, designing innovative programs linking financing to results, and helping countries put in place strong health systems.Read the full story here.Share this: ShareEmailPrint To learn more, read:
Since it was founded in 2012, #GivingTuesday has exploded in popularity. In 2015, $116.7 million were donated in this one day. The next year, that number jumped to $168 million. 2017 is expected to be record-breaking as well.So, what can you do to make sure you get your piece of the giving day pie?Our research here at Network for Good shows that, rather than seeing #GivingTuesday as a single event, it pays to approach this day as the kick-off of a month-long year-end giving campaign. In fact, nonprofits who used #GivingTuesday to launch their year-end campaigns raised, on average, five times more overall during year-end.Not only that, but nonprofits using Donor Management raised more than those without it. It makes sense – having a donor management system lets you effectively harness your data to create better plans, quickly create targeted emails to specific subsets of donors, and easily store this information from year to year to build on your past success.If you’ve never participated before, now’s the time to start.
Posted on September 30, 2016November 18, 2016By: Sarah Hodin, Project Coordinator II, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Delivery in a health facility is one of the indicators being used to measure progress in global maternal newborn health under the Sustainable Development Goals (SDGs). However, research from numerous settings has illustrated that an increase in facility-based birth does not necessarily result in fewer maternal deaths or neonatal deaths. High quality of care is essential for improving health outcomes and ensuring that women continue to seek care throughout their current and future pregnancies. There is huge variation in quality of care and maternal mortality across facilities, particularly in low- and middle-income countries, but research in this area is scarce.In a recent study published in The Lancet Global Health, Kruk and colleagues used nationally representative health system surveys to examine the quality of maternal health care provided in facilities in Kenya, Namibia, Rwanda, Tanzania and Uganda in relation to volume of deliveries and surgical capacity. Quality of care was evaluated using a set of indicators that measured the facility’s availability of 24-hour skilled staff, referral system, electricity, safe water, equipment for infection control, and ability to administer oxytocin, antibiotics and magnesium sulfate when necessary.The overall quality of care in the sample of 1,715 facilities was low. Nine out of ten facilities providing obstetric services in this region did not have the capacity to perform cesarean sections. The majority of primary facilities—facilities that did not offer cesarean sections—lacked the capacity to respond appropriately to common obstetric emergencies such as pre-eclampsia/eclampsia and postpartum hemorrhage by administering magnesium sulfate and oxytocin, respectively. Only 47% of primary facilities had skilled staff available at all times, 39% had referral capacity, 36% had safe water and a mere 11% had electricity. Although secondary facilities—facilities that offer cesarean sections—generally had better quality of care compared to primary care facilities, only 60% of secondary facilities had adequate safe water supply and 66% operated with electricity.Consistent with findings from high-income countries, higher delivery volume was associated with better quality of care in primary and secondary facilities in these sub-Saharan African countries. Primary facilities with fewer than 500 deliveries per year tended to have the poorest quality of care.The indicators used in this study reflect just a few of the most essential resources and practices necessary for providing high quality maternal health care. Basic infrastructure including electricity and safe water and medicines such as oxytocin and magnesium sulfate are essential elements of high quality care. This study also raises an important question: What steps can be taken to ensure that facilities provide quality care regardless of delivery volume?While increasing facility-based delivery may drive improvements in maternal and newborn health outcomes, what happens when a woman arrives at the facility is critical. A focus on understanding and improving the quality of maternal health care is crucial for reducing preventable maternal mortality and morbidity.—Read about the paper in the Harvard T.H. Chan School of Public Health news.Hear from Margaret Kruk in the Harvard T.H. Chan School of Public Health podcast: Is any care good care? Explore the new standards for improving quality of maternal and newborn health care from the World Health Organization.Check out the Obstetric Emergency Drills and Training Kit designed to help facilities in low-resource settings prevent and respond to obstetric emergencies.Learn about respectful maternity care, another key component of high quality maternal health care.Share this: ShareEmailPrint To learn more, read:
Srinagar: Kashmir’s uncertain, restive situation has pushed public transport off the roads, leaving many people with no option but to flag down the odd private vehicle passing through the desolate highways of the Valley.A few people, some in twos and threes and some alone, can be seen walking or standing by the side hoping to get a ride into the nearest town or village — to meet their children, parents or maybe just get back home. On Monday, the Centre announced the revocation of Jammu and Kashmir’s special status in the Rajya Sabha and also its proposal to bifurcate the state into the union territories of Jammu and Kashmir, and Ladakh. Also Read – Uddhav bats for ‘Sena CM’The Valley has been under a virtual communications blackout since the night before with few workable phones, mobile or landline, and virtually no internet connections. Prohibitory orders are in place with authorities saying there is no curfew. And the desperation of people, who said they are trapped and staying indoors is not always possible, is rising by the hour. Among those seen frantically trying to get a car to stop at Narbal Road on the outskirts of Srinagar was Nighat Nasir. Also Read – Farooq demands unconditional release of all detainees in J&K”I have to reach Baramulla (about 60 km away) and be there with my children,” she said. The couple started walking from their Srinagar home till they reached Narbal Road, a distance of 17 km. Their efforts paid off and they finally managed to hop on to an ambulance that promised to take them halfway to Pattan in north Kashmir. Mohammed Ramzan, now admitted in a hospital in Bemina on the outskirts of Srinagar, didn’t stop to wait for a lift. The resident of Srinagar’s Lal Bazar locality got a distress call from his daughter on Sunday night in Budgam in central Kashmir and left his home early after daybreak on Monday morning. Budgam is about 35 km from Srinagar. With no buses or taxis, he walked for 12 km before collapsing in sheer exhaustion. “Ramzan collapsed and was picked by a security vehicle and brought to the hospital,” said Dr Shafkat Bhat at the Bemina hospital. The stories are many. Mohammed Shahim said he took a lift from three different people to cover the 65 km distance from Khrew in south Kashmir to Srinagar. “Is there a curfew? Why can’t we go to any place? We are not creating any disturbance then why are we being troubled,” he asked a paramilitary trooper guarding a road leading to Batmaloo in the city. “I managed to reach from Khrew after taking a lift from three different people. I covered 65 kilometres and now they are not allowing me to go inside my locality,” Shahim, who works in private factory, said. He was allowed in after a senior officer intervened. “These are difficult times, kindly bear with us,” the officer told Shahim and requested people not to take pictures from their mobiles. Riyaz Rather, who stays in downtown Srinagar but runs a medical shop in the Civil Lines area, said covering the 10 km distance is an everyday challenge. “Someone or the other gives a lift and this is how we cover the distance these days. The government is telling us that there is no curfew but police did not allow me to take out my vehicle,” Rather said He has been commuting all these days from his home on foot. “Once I cross downtown, someone or else gives me a lift and that’s how I reach,” he said. PTI
OTTAWA – Piercing the winter doldrums was the political goal of the week for all three party leaders.Justin Trudeau took to town halls in Quebec and northern Ontario to show he is a man of the people.Andrew Scheer went to Washington to talk up the benefits of NAFTA and show he is a statesman-in-waiting.And Jagmeet Singh invited media to peek in at his marriage proposal to designer Gurkiran Kaur, to show he is a man of Instagram.Spectacle aside, the week in Canadian politics revealed developments in global security, reproductive rights and the health of business investment. Here’s how:GLOBAL SECURITYThe jury is still out over whether Tuesday’s foreign ministers’ meeting in Vancouver, co-hosted by Canada and the United States, hurt or helped ease the tension around North Korea and its nuclear arsenal.The summit saw the foreign ministers declare their dedication to United Nations sanctions in an effort to force North Korea to de-nuclearize. They also sent a signal to China and Russia, who were not invited to the meeting, that they were not doing enough to enforce the sanctions effort.And U.S. Secretary of State Rex Tillerson pointed to North Korea’s plans to participate in the Olympics next month in South Korea as proof that the U.S. approach to North Korea — which has included aggressive tweeting between leaders Donald Trump and Kim Jong Un — actually works.But China and Russia did not take kindly to their exclusion from the meeting.And by the end of the week, North Korea was perhaps showing cold feet on the Olympics, cancelling a scheduled visit to South Korea to prepare for the event.REPRODUCTIVE RIGHTSThe Liberals launched another youth-oriented program this week with an insistence that groups receiving government funding actively declare they are pro-choice.The prime minister used an Instagram video to roll out the new Canada Service Corps, which earmarks $105 million over three years to helping young people with volunteer work.Like the Canada Summer Jobs program, where any group seeking funding will need to check a box declaring its pro-choice credentials, similar criteria are being used to determine eligibility for service corps funds. Trudeau says government money should not go to groups that don’t respect women’s rights.The move has prompted a debate over ideology, the reach of the charter, freedom of religion and whether the Liberals have gone too far. On Friday, the abortion rights group that drove the pro-choice requirement for the Canada Summer Jobs program wondered aloud if the Liberals had overstepped.The Conservatives, for their part, have accused Trudeau of imposing his values on others. But they want to know more about the program requirements before they go further in their criticism.Trump, meanwhile, addressed an anti-abortion march on Friday in Washington, where he insisted that Americans are becoming more anti-abortion all the time.QUEASY INVESTORSThe on-again-off-again future of the North American Free Trade Agreement is not sitting well with companies doing business in Canada, and the uncertainty is starting to bite, the Bank of Canada warned this week.Central bank governor Stephen Poloz says NAFTA uncertainty and pro-business tax cuts in the United States are driving investment away from Canada, hurting the Canadian economy.Policy-makers have long had their eye on Canada’s lacklustre business investment record, looking at ways to turn it around.So the central bank’s findings put pressure on the federal government to seek a quicker resolution to the renegotiation of NAFTA. Negotiations meet in Montreal in coming days for their sixth round of talks. Progress towards a resolution has been sparse, and there are growing fears the United States is losing its patience.And Canadian associations representing big and small businesses alike are raising the alarm about Canada losing a competitive edge on the tax front.Ottawa has argued repeatedly, however, that Canada’s investment regime remains as attractive as ever. Trudeau is heading to Davos this coming week to mingle with the rich and famous to pitch that very message to multinational corporations he hopes to lure to here.Note to readers: This is a corrected story. An earlier version said Canada Service Corps applicants would need to check a box to declare their pro-choice stance.